GCash
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Brand & Business
How Gen Z is turning GCash access into a path to stock investing
If you ask Reine, a 25-year-old sales agent from Laguna, about her priorities as a Filipino Gen Z, she will…
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Brand & Business
TREYNA Group wins GCash 2026 Social Media Account across key verticals
TREYNA Group has secured the social media agency-of-record account for GCash, the Philippines’ leading finance super app, for its 2026…
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Awards News
GCash earns Philippine Quill honors for sustainability and digital safety campaigns
Driven by its commitment to inclusion, innovation, and social impact, GCash took home two Merit awards and one Excellence distinction…
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Brand & Business
GCash pioneers use of National ID for digital financial inclusion
Financial technology has broadened access to payments and digital services across the Philippines, but bridging persistent gaps in inclusion and…
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Brand & Business
For Philippine SMEs, flexible growth starts with seamless payments
For many small and medium-sized businesses today, growth no longer follows a single path. Some expand through new branches, while…
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Travel
Traveling abroad? Here are 4 mistakes to avoid on your next trip
Even the most seasoned travelers can forget a thing or two when they travel abroad. On a trip that’s supposed…
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Brand & Business
GCash operator Mynt makes CNBC’s World’s Top Fintech Companies 2026
Mynt, Inc., the parent company of the group behind GCash, has been named among the World’s Top Fintech Companies 2026…
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adobo Exclusive
The ‘YouTube Era’ is changing what marketing and media success looks like in the Philippines
For years, marketers chased impressions. Today, they’re chasing something far more valuable: influence that leads to action. That shift defined…
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Brand & Business
GCash Stories shines a light on the everyday Filipinos rewriting their futures
“Minsan, may mga pangarap na hindi natutupad. Pero may mga pangarap na hindi sinusukuan.” These words anchor the journey of…
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Featured
GCash’s Neil Trinidad reflects on the transformative power of Marketing at the 2026 adobo Masterclass on Creativity
Eight out of ten Filipinos have GCash on their phones, used for everyday transactions: to buy load, transfer money, pay…
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adoboPicks
adoboPicks: These campaigns remind us that creativity is at its best when it helps improve people’s lives
As audiences become more discerning and attention harder to earn, the most meaningful campaigns are no longer those that simply…
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Adobo Talks
Can creativity offer business value? The answer has always been ‘yes,’ according to these seasoned marketers
Advertising and marketing practitioners have long viewed creativity and effectiveness as competing priorities, with brands often forced to choose between…
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Campaign Spotlight
Kasama Mo Mangarap: New GCash Stories film celebrates second chances with Atty. Sheila Gomez’s journey to the bar
Not every dream unfolds exactly as planned, and the journey toward making it a reality isn’t always a straight path.…
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