Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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What if a telco told its brand story through a show? DITO Originals bets on mobile-first drama
What if branded storytelling didn’t always have to feel like a traditional ad? That’s part of the thinking behind DITO…
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Omnicom Media APAC to train 2,000+ employees in relational skills
Omnicom Media Asia Pacific, an Omnicom Connected Capability, has announced a landmark investment in its people, committing to roll out…
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Havas Play, iion turn advertising into play across ANZ and APAC
Havas Play, Havas’ culture-first agency network specialising in sport, entertainment, gaming and fandom, has partnered with gaming advertising platform iion…
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LIONS announces a new chapter for Asia-Pacific creativity as Spikes Asia evolves into LIONS Asia
After nearly four decades championing Asia-Pacific creativity, Spikes Asia is evolving into LIONS Asia, including the Asia Lions Awards. The…
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CHAGEE, ‘The Little Prince’ bring pure matcha to every cup
CHAGEE’s latest collaboration is an unmissable combo of literary classic and tea trend! The international tea brand has officially joined…
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Chop Shop brings multi-disciplinary creative collective to Singapore
A chop shop takes something apart down to its parts, then decides what’s worth rebuilding. That’s the idea behind the…
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MullenLowe Sri Lanka transitions to BBDO Sri Lanka following Omnicom integration
MullenLowe Group Sri Lanka has transitioned to BBDO Sri Lanka following Omnicom’s global integration, marking the next chapter for an…
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AdSpark partners with Netopia AI to bring Filipino behavioral intelligence into marketing work
AdSpark has formally partnered with Netopia AI, developer of behavioral intelligence platform Predikta, bringing behavioral intelligence grounded in Filipino audience…
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Joshua Pielago and Ramon King III of LOKAL on ELY, a managed AI service for hotels
Just like most other industries, in recent years, the business of hospitality has begun to integrate AI to streamline processes…
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100% Digital launches Bidbrain.ai to streamline the digital campaign lifecycle
Independent digital media agency 100% Digital today announced the launch of new tech company Bidbrain.ai — the first platform of…
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Riyadh Air touches down in Manila with inaugural flight, boosting Saudi Arabia–Philippines connection
Riyadh Air, the Kingdom’s new digital native carrier, today celebrated the launch of its inaugural service between the capitals of…
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Pudgy Penguins, Kung Fu Tea team up for a sweet ‘Collector Couple’ collaboration
Pudgy Penguins is bringing its “Collector Couple” to boba with two sweet new flavors. The global character franchise is teaming up…
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Jollibee joins DreamWorks Animation for Forgotten Island global collaboration
Jollibee, is marking a milestone with its global collaboration with DreamWorks Animation for the worldwide theatrical release of Forgotten Island…
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