Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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VaynerMedia APAC expands consulting operations with new senior hires in Malaysia and Singapore
VaynerMedia has announced a strategic expansion of its Consulting arm, launched 2 years ago in the Asia Pacific region, appointing…
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Ogilvy launches first-of-its-kind live Commerce Competition in Singapore to Champion the Future of Creator Commerce
Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought…
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Powerful brands grow through the ideas communities choose to share
Long before platforms and algorithms, people gathered around fires and told stories. The ones that lasted were those that travelled. From…
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Subway Singapore hijacks the football sub for actual sub
During this football season, there’s a moment on the field that billions of fans witness. A gesture is made –…
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GIGIL Brings Cannes Lions to Cambodia with Cannes-Bodia.com
Inspired by the Cannes Lions-winning success of its parent company, GIGIL, independent creative agency GIGIL Phnom Penh is bringing a…
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DDB MNL rebrands as Alab MNL following Omnicom’s global brand transformation
DDB MNL officially announces its rebrand to Alab MNL, marking a new chapter for the agency as it sharpens its…
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Preserving cultural heritage: Inside Google DeepMind’s collaboration with Pelé
On August 2, 1959, Pelé scored the most beautiful goal of his career: three consecutive “sombreros” without the ball touching…
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Dream big, be humble, stay consistent: Inside AB InBev’s creative operating system
At the Lumière Theatre in Cannes, where the global advertising and communications industry gathers each year for the Cannes Lions…
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Globe spotlights affordable AI access through Go+99 PLUS AI
Globe is making AI tools more accessible to young Filipinos through Go+ PLUS AI, reinforcing its commitment to helping the…
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WPP Enterprise Solutions Signs Strategic Collaboration Agreement with AWS to Operationalize Agentic AI for Leading Brands
WPP Enterprise Solutions, the global business transformation operating unit of WPP, today announced it has signed a multi-year Strategic Collaboration Agreement (SCA) with Amazon Web Services, Inc. (AWS). The agreement accelerates how enterprise brands close the gap…
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VCCP’s inevidence shakes up B2B advocacy with new positioning and homegrown leadership duo
VCCP’s advocacy marketing specialist arm, inevidence, has today announced the promotion of Melissa Talbot to CEO and Kate Hickson to…
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Ogilvy announces global and APAC leadership transitions as Kent Wertime retires and Chris Reitermann focuses on WPP Greater China
Ogilvy today announced a series of leadership transitions across its global and Asia Pacific networks. Kent Wertime, one of the agency’s most accomplished and long-serving leaders, will officially retire at the end…
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Publicis London promotes Katie Hibbard to Chief Strategy Officer
Publicis London has promoted Katie Hibbard to Chief Strategy Officer. As CSO, Hibbard will lead strategy across the agency’s international client portfolio, which includes Power of One clients and brands such as…
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