Marketing has changed. Business challenges have become more complex.
Today’s clients aren’t simply looking for an agency that does one thing exceptionally well. They’re looking for partners who can diagnose a business problem, identify what needs to be solved, and bring together the right combination of expertise, technology, and creative thinking to solve it.
That is why over the years, Ace Saatchi & Saatchi has been quietly building and expanding its expertise in brand building, social content, digital solutions, performance marketing, design, and AI-enabled creatives. This has equipped the agency to build specialist capability hubs around some of the most critical needs facing brands today.
“Clients’ demands have shifted, and we need to provide solutions by highlighting our expertise, not just on creative vision and judgement, but also on distinct capabilities that drive value to their business,” said Mio Chongson, President & COO.
Complementing Ace Saatchi’s core strength in creating ideas, strategies, and stories that bridge brands and people, the agency is introducing five specialist capability hubs:
LEMONADE
Digital Growth & Transformation Agency that accelerates and unlocks measurable growth
Lemonade helps brands drive and accelerate growth across digital platforms and customer journeys by building connected growth systems around real business needs. It brings together performance, search across environments, commerce & experiences, and intelligence — connecting brands’ digital ecosystems to unlock measurable business outcomes.
SCROLLHOUSE
Social brand content at scale to catch and cultivate attention.
Attention has never been this fragmented.. Scrollhouse is Ace Group’s dedicated content creation team. It’s built to ideate and produce content at scale to catch online audience attention wherever it may be. It creates social-first work designed to stop the scroll, spark reactions, and turn audiences into participants.
DESIGNERY
Distinctive brand identity systems built to be remembered
Designery brings together strategic thinking and design craft to create purposeful brand identities and design systems. From defining how a brand looks and feels to creating systems that work consistently across touchpoints, Designery helps businesses build distinct brands with clarity and character.
BRANDSTONE
Clarity that moves brands forward
Brands face competition from every direction, marketing that reinvents itself constantly, and disruption that spares no one. Brandstone brand consultancy brings clarity that transforms. Through research, strategy and design, we show brands what’s changing, what they must become, and how to win: moving people to choose them, turning brands into movements.
AIRIE CREATIVE LABS
Human creativity. AI-powered possibility.
Airie brings together Ace Saatchi’s creative judgement and human expertise with AI-enhanced systems and workflows to help brands explore more possibilities, produce more efficiently, and expand the range of content they can create while maintaining the taste, direction, and craft that make the work distinctive.
The five specialist capability hubs operate as an integrated ecosystem under the Ace Group giving clients access to deeper expertise without having to manage multiple partners.
By bringing together the right combination of creative thinking, specialist expertise, technology, and production capability, Ace Saatchi & Saatchi has evolved its offering around the new brand needs of today. And puts itself in a position to better help marketers to solve the business challenges to come.
