Marketing
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DMAP opens cross-border conversations for the Philippine digital marketing industry with ‘Beyond Borders’
The Digital Marketing Association of the Philippines (DMAP), hosted the inaugural Beyond Borders: An Evening of Conversations and Collaboration last…
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GCash’s ‘Loan Song Syndrome’ turns a financial safety net into a catchy hit—and a YouTube Works Awards Philippines 2026 win
For many Filipinos, getting a loan and insurance policy can feel like two separate financial decisions. Mobile wallet GCash wanted…
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The ‘YouTube Era’ is changing what marketing and media success looks like in the Philippines
For years, marketers chased impressions. Today, they’re chasing something far more valuable: influence that leads to action. That shift defined…
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GCash’s Neil Trinidad reflects on the transformative power of Marketing at the 2026 adobo Masterclass on Creativity
Eight out of ten Filipinos have GCash on their phones, used for everyday transactions: to buy load, transfer money, pay…
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2026 adobo Masterclass on Creativity: Grab Philippines’ Bea Bravo insists the best creative briefs are ‘boringly clear’
When a brand or an agency brainstorms on briefs, most of the time, they normally think outside the box and…
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Can creativity offer business value? The answer has always been ‘yes,’ according to these seasoned marketers
Advertising and marketing practitioners have long viewed creativity and effectiveness as competing priorities, with brands often forced to choose between…
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Dream big, be humble, stay consistent: Inside AB InBev’s creative operating system
At the Lumière Theatre in Cannes, where the global advertising and communications industry gathers each year for the Cannes Lions…
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Yes, and? Why Dogshow Divas always know what they’re agreeing to
Content creators and influencers are no longer just faces borrowed for a campaign. To many Filipino consumers, they have become…
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VisMin is not the market of the future; it’s the market of now: Inside the Philippine Advertising Conference 2026
For decades, Manila has been the center of major events, tying the creative and advertising industries, and where people from…
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Unilever Beauty & Wellbeing brings beauty trends off the feed and into BaiCon 2026
Over the weekend of May 30–31, 2026, Unilever Beauty & Wellbeing took center stage at BaiCon 2026 at The Mactan…
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Dismantling, rebuilding, trusting, and letting culture lead the way
There is an assumption so deeply embedded in marketing that most practitioners never think to question it: that what worked…
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What’s the future of marketing? These industry leaders say it’s more human than ever
Artificial intelligence is no longer a future-facing experiment. It is now influencing how brands create, plan, measure, and connect with…
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Purpose pays, and here’s proof: Meet the winners of the 20th Asia Pacific Tambuli Awards
The region’s most purposeful brands, businesses, agencies, and leaders took center stage on June 5, 2026, as the Asia Pacific…
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