Marketing
-
IAS strengthens TikTok partnership with expanded media quality measurement
Integral Ad Science (IAS), a global leader in media quality, has announced a significant expansion of its Total Media Quality…
Read More » -
Nepal’s Brandsutra 2.0 marks 1000 copies with culturally rooted celebration
Brandsutra 2.0, a book on branding and marketing in the South Asian context, has crossed a milestone of 1000 copies…
Read More » -
AI can be a great tool with the right kind of leadership, says Raoul Panes
Artificial intelligence is no longer a distant concept — it is an active participant in how ideas are generated, executed,…
Read More » -
Gain Theory exposes why most marketing insights are failing to drive growth
Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, “Unfinished Business: Closing the Insight-to-Action Gap,” challenging…
Read More » -
Regional sari-sari growth outpace Metro Manila in 2025, Packworks study reveals
Growth in the Philippine micro-retail sector is seeing a significant shift toward the provinces, with regional hubs now outpacing Metro…
Read More » -
Why even the best brands need both in-house and external creatives, according to Pepe Torres
In today’s evolving marketing landscape, the question is no longer whether brands should work with internal or external creative teams…
Read More » -
Marketing in 2026: Genuine human connection remains the ultimate differentiator
There are many ways to go viral on social media. While there are content creators who rely on spontaneity and…
Read More » -
PANA welcomes new officers, board; reinforces dedication to responsible advertising
MANILA, PHILIPPINES – The Philippine Association of National Advertisers (PANA) held its General Membership Meeting (GMM) centered on the timely…
Read More » -
Omnicom launches AI-powered Omni platform to drive measurable growth for brands
GLOBAL – Global marketing and communications company Omnicom has introduced the new Omni, an AI-driven marketing intelligence platform designed to connect strategy, execution,…
Read More » -
Greenpark secures second year with Nestlé, Wyeth Nutrition following organic traffic surge
MANILA, PHILIPPINES — Following a landmark year of digital transformation, Nestlé and Wyeth Nutrition are extending its collaboration with award-winning…
Read More » -
The Advertising Club refreshes brand identity to lead India’s evolving marketing landscape
MUMBAI, INDIA — India’s premier body for advertising, marketing, and media, The Advertising Club (TAC), unveils a refreshed brand identity.…
Read More » -
WPP rewires its creative network under ‘Elevate 28’ strategy plan: Ogilvy, VML, AKQA unified under WPP Creative
WPP has unveiled “Elevate28,” a multi-year strategy designed to simplify its structure, restore growth, and position itself as what Chief…
Read More » -
Mortar AI, DAIVID bridge creativity and data with unified MMM solution
SYDNEY, AUSTRALIA — Mortar AI, the marketing intelligence platform for modern Marketers, has partnered with global emotion-science company DAIVID to…
Read More »