Marketing
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Google Marketing Live unveils Gemini as the ultimate business solution across Search and YouTube
Google Marketing Live shattered the glass ceiling of agentic commerce by unveiling a new generation of business solutions built within…
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As discovery becomes the new storefront, Filipino MSMEs learn to scale through content
In the Philippines’ increasingly crowded digital marketplace, attention is no longer won through search bars alone. It is earned through…
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RGC unites brands, business leaders at its inaugural Philippine Advertising Conference in VisMin at Cebu
The Philippine Advertising Conference (AdCon) is ready to make a shift in the VisMin advertising industry, officially happening this May…
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Marketing in a changing world: relevance as a growth engine
We’re entering a new era of marketing. Digital acceleration and the democratization of technology have sparked a profound shift in…
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WTF? APAC Tambuli Awards gathers industry leaders to decode the future of marketing in its 2026 executive conference
As artificial intelligence moves from experimental to existential in marketing, the 20th Asia Pacific Tambuli Awards Conference will gather the…
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impact.com taps YouTube API to power data-driven creator marketing
impact.com, the world’s leading commerce partnership marketing platform, today announced it is expanding its collaboration with YouTube as an early…
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IAS strengthens TikTok partnership with expanded media quality measurement
Integral Ad Science (IAS), a global leader in media quality, has announced a significant expansion of its Total Media Quality…
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Nepal’s Brandsutra 2.0 marks 1000 copies with culturally rooted celebration
Brandsutra 2.0, a book on branding and marketing in the South Asian context, has crossed a milestone of 1000 copies…
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AI can be a great tool with the right kind of leadership, says Raoul Panes
Artificial intelligence is no longer a distant concept — it is an active participant in how ideas are generated, executed,…
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Gain Theory exposes why most marketing insights are failing to drive growth
Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, “Unfinished Business: Closing the Insight-to-Action Gap,” challenging…
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Regional sari-sari growth outpace Metro Manila in 2025, Packworks study reveals
Growth in the Philippine micro-retail sector is seeing a significant shift toward the provinces, with regional hubs now outpacing Metro…
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Why even the best brands need both in-house and external creatives, according to Pepe Torres
In today’s evolving marketing landscape, the question is no longer whether brands should work with internal or external creative teams…
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Marketing in 2026: Genuine human connection remains the ultimate differentiator
There are many ways to go viral on social media. While there are content creators who rely on spontaneity and…
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