Over the weekend of May 30–31, 2026, Unilever Beauty & Wellbeing took center stage at BaiCon 2026 at The Mactan Newtown in Lapu-Lapu City, Cebu. Aligning with the festival’s theme, “Your Feed IRL,” Unilever brought digital beauty trends to life, offering thousands of content creators and “Baecons” interactive hubs, hair transformations, and premium skincare solutions to beat the intense summer heat.
Sunsilk: Sleek upgrades & the ultimate sway
Sunsilk officially celebrated the massive re-launch of its core lineup, debuting a Gen Z-approved bottle redesign and advanced, skincare-inspired ingredient complexes tailored for maximum hair movement:
- The Pink Variant (Smooth & Manageable)
- The Green Variant (Strong & Long)
- The Blue Variant (Anti-Dandruff & Silky)
The Sunsilk Sway Challenge (Mini Crew) wrapped up with an unforgettable showcase of talent, confidence, and unstoppable movement, crowning SZHD as the ultimate winners last May 30.
As a brand dedicated to celebrating hair that moves with ultimate freedom, Sunsilk provided the perfect platform for the region’s finest crews to face off. SZHD stole the show, matching the powerful rhythms of this year’s official track—BABYMONSTER’s chart-topping hit, “DRIP”—with flawless execution and unmatched hair-swaying confidence.
Clear Men: High-octane energy & fresh trims
Co-presenting a massive, free festival experience, Clear Men bridged the gap between online sports culture and real-life action.
- The Clear Men 3×3 Basketball Tournament: Marked the first-ever fast-paced streetball tournament of its kind at BaiCon Cebu
- The Active Men Zone: Featured a high-traffic pop-up barber experience delivering free, professional hair line-ups and fresh trims.
The activation spotlighted Clear Men Care & Style and Cool & Sport Shampoos, engineered specifically to combat sweat, grease, and dandruff under the Cebu sun.
Dove: The science of the Hya-Ceramide oasis
Dove brought advanced hair repair to life inside a luxury, bathroom-themed sanctuary. The multi-sensory booth guided VisMin’s top beauty and lifestyle creators through a 4-step regimen (Cleanse, Moisturize, Repair, Nourish) dedicated to the Dove Hya-Ceramide Intense Repair line.
The oasis featured a Tactile Puzzle Wall demonstrating how Hyaluronic Acid and Ceramides lock into hair strands, custom hydration-themed mocktails, an IRL Bathtub photo op, and a grand Bubble Party finale.
Cream Silk: Damage-free, summer-proof hair
Addressing the ultimate summer challenge of heat and styling damage, Cream Silk treated festival-goers to the aesthetic Cream Silk Vintage Photo Booth, providing the perfect backdrop for fans to capture high-quality feed content.
Creators and fans were immersed in the deeply restorative benefits of the protein-powered Cream Silk Repair Booster Treatment. Formulated with Amino-Keratin and Amino-Collagen, the hair mask proved to be a festival essential, delivering up to 48 hours of deep moisture and glossy shine.
Vaseline: Hands-on, ‘no lagkit‘ glow
Vaseline redefined summer skin hydration by tackling the dreaded lagkit (sticky) feeling. Amplified by the star power of Global Ambassador Jennie Kim, the Vaseline experience booth invited attendees to craft air-dry clay keychains and anik-aniks (trinkets).
By prep-coating their hands with Vaseline Gluta-Hya Serum Burst Lotion, creators proved the formula absorbs instantly, allowing for a totally mess-free, non-greasy crafting experience. Vaseline also gave a first look at the highly anticipated Vaseline Gluta-Hya Lip Serum Gloss, an all-in-one lip essential with SPF 15 that tints, plumps, and protects with a high-shine finish.
Pond’s Skin Institute: Fun in the sun with the ‘Sun Monster‘
To make daily sun protection feel like a breeze, the Pond’s Skin Institute introduced a giant, adorable “Sun Monster” installation that quickly became the weekend’s favorite photo spot.
Pond’s hosted the “Pond’s SPF Everyday” interactive game segment, highlighting their UV Miracle Sunscreen line. The innovative range blocks powerful UV rays without leaving a white cast or sticky residue, reminding the kikay community that skin protection is the ultimate daily style foundation.
Availability: The newly upgraded Sunsilk, Clear Men, Dove, Cream Silk, Vaseline, and Pond’s portfolios are now available in supermarkets, drugstores, and e-commerce platforms nationwide.
