BaiCon
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adobo Exclusive

Yes, and? Why Dogshow Divas always know what they’re agreeing to
Content creators and influencers are no longer just faces borrowed for a campaign. To many Filipino consumers, they have become…
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adobo Exclusive

BaiCon 2026: Six VisMin creators brands should pay attention to
From May 30 to 31, BaiCon 2026, organized by Republiq Group of Companies (RGC), gathered content creators from Visayas, Mindanao…
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Campaign Spotlight

Unilever Beauty & Wellbeing brings beauty trends off the feed and into BaiCon 2026
Over the weekend of May 30–31, 2026, Unilever Beauty & Wellbeing took center stage at BaiCon 2026 at The Mactan…
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Events

BAICON 2026 returns to Cebu with ‘Your Feed IRL’ experience
BAICON season is back! And this 2026, the country’s biggest creator festival is turning up the heat for an epic…
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Featured

The art of unserious survival: How Gen Z Filipinos’ brain rot humor became the ultimate weapon in a collapsing world
CEBU, PHILIPPINES – After attending BaiCon 2025 in Cebu City from July 18 to 20, 2025, adobo Magazine’s Senior Content…
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Featured

Celebrating content, culture, and community: BaiCon 2025 teaches us about the business of influence
CEBU, PHILIPPINES – It’s been a whirlwind of a weekend in the country’s Queen City of the South, with dark…
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Events

Events: Smart powers BaiCon InFest for ‘Space Invasion’ 2020, October 23–24
MANILA, PHILIPPINES — Mobile services provider Smart Communications is championing content creation and creativity by teaming up with BaiCon InFest,…
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