The Philippine Advertising Conference (AdCon) is ready to make a shift in the VisMin advertising industry, officially happening this May 29, 2026, at the Mactan Expo Center, Lapu-Lapu City, Cebu.
Hosted by Republiq Group of Companies (RGC), this inaugural AdCon will cover discussions that will help business owners, industry leaders, and CEOs formulate their own structure and plan in catering to the VisMin market, shifting the course of advertising from being Manila-centric to a more VisMin-inclusive mindset.
AdCon welcomes industry leaders and partners in making this conference an ongoing reality — hopeful and determined to inspire brands to invest in local talents and communities. This year’s event is made even more remarkable with the support of venue partner Mactan Expo, hotel partners Savoy Hotel Mactan Newtown and Mercure, and in collaboration with AboitizPower, Visayan Electric Company, and MobileAP.
The conference is also in partnership with Lapu-Lapu City, the Lapu-Lapu City Chamber of Commerce and Industry, Cebu Chamber of Commerce and Industry, Cebu Business Month, DigiCon, CICP, 4As, and the Talisay City Chamber of Commerce and Industry.
This conference is backed by some of the biggest names in the industry, sharing insider secrets and data-backed insights valuable for attendees.
Gracing the conference are keynote speakers:
- Dennis Perez – Head of Marketing, Philippines Unilever Beauty & Wellbeing
- Candice Iyog – Chief Marketing and Customer Experience Officer, Cebu Pacific
- Nikki Del Gallego – Country Video Lead, YouTube Google
- Jel Directo – President, Creator and Influencer Council of the Philippines
- James Lim – Corporate Marketing Head, NutriAsia
Joining the fireside chat are panelists:
- Emm Ordinanza – VP and Head of Integrated Media, Nestle Philippines
- Badong Abesamis – Founding Partner, GIGIL
- Miko Manalo – General Manager
- Normal Davadilla – Managing Director, Moving Walls Philippines
- Christine Villanueva – Head of Strategy and Communications, Aboitiz InfraCapital Airports
- Raymund Sison – Founder and CEO, Lennon Group
- Anne Bernisca – COO and Media Partner, Modern Media
- Julia Garcia – Managing Partner and Co-Founder, The Huddle Room
- Neil Trinidad – Chief Marketing Officer, GCash
- Jun Guevara – Head of Marketing, Samsung Philippines
More speakers and panelists will be announced soon.
For those who want to be part of the Philippine Advertising Conference, they can pre-register here.
As the industry continues to evolve, AdCon stands as a movement that reconnects the industry to the heart of authentic storytelling, community-driven marketing, and regional growth. Together, let us look back on our roots while paving the way for innovation and progress, because the future of Philippine advertising begins when we go back to the source and move forward to the future.
adobo Magazine is an official media partner of the Philippine Advertising Conference (AdCon) 2026.
