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adobo Exclusive
2025 Cannes LionHeart Awardee Sonita Alizadeh challenges marketers, advertisers: ‘Invest in powerful stories to amplify the message’
CANNES, FRANCE – This year’s Cannes LionHeart Award, one of the festival’s most prestigious honors, was presented to Sonita Alizadeh…
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Featured
Beyond the frame: Dentsu’s Yasuharu Sasaki and Yoshihiro Yagi on creativity, craft, and Asia’s voice at Cannes
CANNES, FRANCE – At the Dentsu Beach during the Cannes Lions Festival of Creativity, adobo Magazine caught up with two…
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adobo Exclusive
Beyond borders: Wolf BKK ECD Pathida Akkarajindanon on championing Asian creativity at Cannes and beyond
CANNES, FRANCE – Wolf BKK Executive Creative Director Pathida Akkarajindanon has spent over a decade in the creative industry, working…
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Featured
Cannes Lions jury insight: Valerie Madon talks film, culture, and client courage
“If It Doesn’t Entertain, It Doesn’t Win” CANNES, FRANCE – At the Cannes Lions International Festival of Creativity 2025, Valerie…
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Featured
Beyond the brief: Lola Young joins Havas at Cannes Lions to redefine creativity with neurodiversity
CANNES, FRANCE – At the Palais’ Lumière Theatre, the 2025 Cannes Lions International Festival of Creativity turned its spotlight on…
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Campaign Spotlight
From sadness to 3 Lions: Grey Thailand Chief Creative Officer Sompat Trisadikun unpacks the victorious ‘Sad Kama-Chan’
CANNES, FRANCE – Grey – renowned globally as a collective of creative entrepreneurs driven by one mantra, Famously Effective –…
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adobo SheCreative
Serviceplan Korea’s Julie Kang on the art of crafting a winning Cannes Lions entry
CANNES, FRANCE – What makes an idea go from good to unforgettable? What transforms a campaign into a Cannes Lion…
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Featured
Cannes Lions 2025: Tor Myhren unpacks Apple’s creativity, humanity, and why craft still wins
CANNES, FRANCE – Tor Myhren, Apple’s Vice President of Marketing Communications, stepped onto the Lumière stage to open the Cannes…
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Featured
Bold, brave, and driven by genuine intent: HumanSense CCO Ruchi Sharma reflects on the Impact Jury room at 2025 D&AD Awards
LONDON, UK – This year’s D&AD Impact Jury was guided by a resounding call to arms: reward creativity that doesn’t…
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adobo Exclusive
‘Physical experiences are what make us human’: 2025 D&AD Awards Press & Outdoor jury president Kalpesh Patankar defends the power of real-world media
LONDON, UK – VML India’s Group Chief Creative Officer Kalpesh Patankar, known to most as Kal, is one of the…
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Featured
Craft, community, and controllers: Octopus&Whale CEO Joey David-Tiempo shares her D&AD jury insights
LONDON, UK – Octopus&Whale CEO Joey David-Tiempo is no stranger to the international stage, having previously earned recognition from some…
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Awards News
Filipino duo wins at 2025 D&AD New Blood Awards for HSBC campaign
LONDON, UK – At the 2025 D&AD Festival, adobo Magazine caught up with two rising stars in the creative industry:…
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Featured
‘Brands mean business’: Global creative icon Susan Credle doubles down on why creativity is the ultimate economic multiplier
PATTAYA, THAILAND – Susan Credle’s career rise is the kind of story Peggy Olson could only dream of. She didn’t…
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