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adobo Exclusive
Creativity is leaving the campaign behind, says Droga5 Japan’s Masaya Asai
In the fast-moving corridors of the Cannes Lions International Festival of Creativity, adobo Magazine Editor-in-Chief Angel Guerrero briefly caught up with Masaya Asai. It…
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adobo Exclusive
Susan Credle: The Lion who built an ecosystem of creativity
In an industry often defined by campaigns, awards, and fleeting moments of fame, Susan Credle stands as something rarer: a builder of people. This year’s recipient of the Cannes Lions Lion of St. Mark Lifetime Achievement Award, Credle’s 41-year…
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adobo Exclusive
Friction, trust, and the new creative equation: What Luiz Sanches learned changing sides
In a packed basement stage at the Cannes Lions International Festival of Creativity, Luiz Sanches, Global Chief Creative and Design Officer of Kimberly-Clark, delivered one…
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adobo Exclusive
Brian Cox makes the case for space as the next big brief
At a Cannes Lions festival dominated by the now-familiar conversations around AI, creator economies, and performance marketing, one session stood…
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adobo Exclusive
Ambition without ceilings: Scaling human creativity through AI and YouTube
Google’s Creative Powerhouse session at the Google Beach in Cannes made a single argument in multiple forms: creativity is being…
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adobo Exclusive
‘My heart is my brand’: Oprah Winfrey’s LionHeart conversation at Cannes
At the Cannes Lions International Festival of Creativity, Oprah Winfrey brought the focus back to something far more foundational: intention.…
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Marketing
Dream big, be humble, stay consistent: Inside AB InBev’s creative operating system
At the Lumière Theatre in Cannes, where the global advertising and communications industry gathers each year for the Cannes Lions…
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adobo Exclusive
Never finished: Susan Credle on the long game of creativity
In an industry obsessed with what’s next, Susan Credle stood on the Cannes Lions stage as a reminder of what…
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Literature
Eugene Cheong’s manifesto against creative cowardice
At a time when artificial intelligence promises instant answers, automated creativity, and effortless content generation, Eugene Cheong has delivered a…
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Featured
Kentaro Kimura shares five pillars of future creativity at the Adman Symposium 2025
BANGKOK, THAILAND – At the Adman Awards & Symposium in Bangkok, Kentaro Kimura, International Chief Creative Officer, Corporate Officer, Hakuhodo…
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adobo Exclusive
A tribute to Neil French: The irreverent and controversial genius who rewrote advertising in Asia
MANILA, PHILIPPINES – Neil French never followed a straight line — he drew his own, often with a flourish, sometimes…
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Featured
Philippine Airlines relaunches Mabuhay Magazine with homecoming issue
MANILA, PHILIPPINES — Philippine Airlines (PAL) has relaunched Mabuhay Magazine, its flagship inflight publication, with the release of its Homecoming…
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Featured
The laughter of a nation: Rizal, Benedict Anderson, and the politics of translation
FRANKFURT, GERMANY – At the Philippine Pavilion of the Frankfurter Buchmesse, a full audience gathered to revisit José Rizal’s Noli…
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