ID8 Inc. captured six awards at the 22nd Philippine Quill Awards reinforcing its status as one of the country’s premier communications agencies held on August 27 at Solaire Resort, Parañaque City.
The full-funnel integrated marketing agency earned recognition across brand communication, community advocacy, and digital media, with wins spanning client campaigns and owned media:
- Max’s Restaurant: Max’s 80th Anniversary: Redefining a Filipino Restaurant Icon — Reenergized a legendary heritage brand through culturally resonant storytelling, winning an Award of Merit.
- AstraZeneca Philippines: ACT NOW for CKD — Expanded public health literacy and nationwide access to free chronic kidney disease screenings, earning an Award of Merit.
- Maynilad Water Services, Inc.: Leak Warriors 2025 — Mobilized local communities to actively safeguard clean water infrastructure, clinching an Award of Excellence.
- 8List.ph: #Bak8NgaBa: Turning Filipino Curiosity Into Credible Social Learning — Transformed youth curiosity into highly engaging, credible educational social content, earning an Award of Excellence
- BiteSized.ph: Amplifying the Filipino Culinary Narrative — Elevated everyday food culture through accessible, story-driven digital media, receiving an Award of Merit.
- BiteSized.ph: Sulit Mommy Hacks: Practical Food Solutions for a Nation Under Pressure — Empowered households with budget-friendly meal solutions and practical tips, garnering an Award of Excellence.
“Winning across healthcare, utility advocacy, food, and youth culture shows what happens when purpose-driven strategy meets ID8’s ‘all-in’ culture,” said Donna Nievera-Conda, President and Co-CEO of ID8 Inc. “That dedication turns creative ideas into work that moves people and drives measurable impact.”
“Enduring brands must honor tradition while daring to evolve,” said Paolo Salud, Culinary and Innovations Manager, Max’s Kitchen Inc. “This award for our 80th anniversary validates our effort to bridge generations—innovating for younger Filipino diners while staying true to our loyal patrons.”
“The ‘Leak Warriors’ campaign turned a complex issue like non-revenue water into a relatable, urgent cause by leveraging trusted digital voices,” said Marie Antonette De Ocampo, Vice-President for Corporate Affairs and Communications of Maynilad Water Services, Inc. “This Quill recognition proves that clear, creative communication makes complex challenges matter to the communities we serve.”
Organized by the International Association of Business Communicators (IABC) Philippines, the Philippine Quill Awards is the premier standard for business communication, evaluating campaigns on rigorous strategy, execution, and quantifiable results.
These Quill wins extend ID8’s winning streak across regional and local stages, following major recognitions at the 61st Anvil Awards, 2026 Asia-Pacific Stevie Awards, and PR Awards Asia, alongside its earlier Agency of the Year title at the 60th Anvil Awards.
