Omnicom Media (OM), an Omnicom (NYSE: OMC) Connected Capability, dominated the Philippines in total new business value in the first half of 2026, according to the COMvergence New Business Barometer (NBB) H1 2026 Report.
Data shows that Omnicom led the local market with $69 million, accounting for approximately 63% of the total generated by the top five agency groups. Key drivers included retaining top advertiser Unilab and winning the San Miguel Corporation account through competitive pitches.
Globally, Omnicom Media recorded US$1.7 billion in incremental billings and US$1.5 billion in retained billings. At the agency network level, PHD ranked number one globally, with a total new business value of $750M, driven primarily by the multi-country/regional wins of Adidas ($440M) and SkyShowtime ($85M), as well as the retention of Dyson ($165M). In net new business, excluding retentions, three agency brands from Omnicom Media took the podium: PHD, Hearts United, and Initiative.
Mary Buenaventura, President and CEO of Omnicom Media Philippines, said the recognition reflects the agency’s commitment to delivering sustained value for clients and advancing the media industry through collaboration, innovation, and strong partnerships.
“Leadership is not simply about being number one—it is about consistently creating value, earning trust, and setting the pace for the industry. Our number one ranking and 63% share of total new business value are a powerful validation of the talent, ambition, and collaborative spirit that define Omnicom Media Philippines.
This achievement belongs to our people and to the clients who challenge and inspire us to deliver better every day. We are incredibly proud of what we have accomplished, but even more excited about what lies ahead. For us, being number one is not the destination—it is the responsibility to keep raising the bar, driving transformation, and shaping what’s next for our clients and the industry.”
The COMvergence NBB report is published quarterly, providing an in-depth assessment of media agency and agency group performance across global, multi-country, regional, and local media pitches and account moves. Rankings at the country, regional, and global levels are based on two key measures: Total New Business Value, or new client wins plus retentions, minus losses; and Net New Business, or new client wins minus losses.
The 40th edition of the COMvergence NBB report reviewed 1,970 media pitches and moves completed in the first half of 2026 across 49 markets, including the Philippines.
