Insight & Intelligence
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The Victoria and Albert Museum and London Games Festival make the case for video games as an art form
The Victoria and Albert Museum (V&A), a museum in London, United Kingdom, explored the intersection between games, performances and interactive…
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Meltwater, YouGov study signals shift in consumer trust in generative AI
Meltwater, a global leader in media, social, and consumer intelligence, and YouGov, the international research and data analytics group, today…
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InLife study reveals retirement readiness goes beyond savings
For many Filipinos, retirement still feels like a distant idea tied to a modest savings account and the hope of…
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From solo to social: Gen Z’s new way of traveling
The data behind this shift is pretty sobering. According to the Global Web Index, a massive 80% of Gen Z…
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FMCG brands urged to rethink packaging for split-second decisions
Up to 70% of brand choices are made at shelf, but many FMCG brands aren’t designing for that moment. According…
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ACAM warns of ‘invisible brands’ as AI reshapes the future of search
The Australian Centre for AI in Marketing (ACAM) is warning marketers that traditional search strategies are rapidly losing effectiveness as…
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Rakuten Viber partners with Happydemics to redefine ad measurement with human insights
Rakuten Viber has teamed up with ad-tech leader Happydemics to move beyond traditional view metrics and to help brands understand…
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GMART opens global supply chain opportunities for Philippine food innovators
As the global food industry shifts from brand loyalty to value-driven quality, the Philippines is positioning its manufacturers at the…
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Hakuhodo India and Ma+Th unveil whitepaper ‘Lights. Camera. Insight!’
Hakuhodo India, together with its group agency, Ma+Th unveiled “LIGHTS. CAMERA. INSIGHT!” an insightful whitepaper decoding the evolving mindset of…
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Decoding the prime generations: Expanding possibilities with age and the emergence of ‘endless social self-actualization’
Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) held the “ASEAN Sei-katsu-sha Studies 2026” Forum in Bangkok, Thailand, to…
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Gain Theory exposes why most marketing insights are failing to drive growth
Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, “Unfinished Business: Closing the Insight-to-Action Gap,” challenging…
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Regional sari-sari growth outpace Metro Manila in 2025, Packworks study reveals
Growth in the Philippine micro-retail sector is seeing a significant shift toward the provinces, with regional hubs now outpacing Metro…
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Omnicom Media crowned number one in the Philippines in the latest RECMA Diagnostics Report
MANILA, PHILIPPINES – In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency…
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