Insight & Intelligence
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Rakuten Viber partners with Happydemics to redefine ad measurement with human insights
Rakuten Viber has teamed up with ad-tech leader Happydemics to move beyond traditional view metrics and to help brands understand…
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GMART opens global supply chain opportunities for Philippine food innovators
As the global food industry shifts from brand loyalty to value-driven quality, the Philippines is positioning its manufacturers at the…
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Hakuhodo India and Ma+Th unveil whitepaper ‘Lights. Camera. Insight!’
Hakuhodo India, together with its group agency, Ma+Th unveiled “LIGHTS. CAMERA. INSIGHT!” an insightful whitepaper decoding the evolving mindset of…
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Decoding the prime generations: Expanding possibilities with age and the emergence of ‘endless social self-actualization’
Hakuhodo Institute of Life and Living ASEAN (HILL ASEAN) held the “ASEAN Sei-katsu-sha Studies 2026” Forum in Bangkok, Thailand, to…
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Gain Theory exposes why most marketing insights are failing to drive growth
Global marketing effectiveness and foresight consultancy, Gain Theory, today published a new report, “Unfinished Business: Closing the Insight-to-Action Gap,” challenging…
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Regional sari-sari growth outpace Metro Manila in 2025, Packworks study reveals
Growth in the Philippine micro-retail sector is seeing a significant shift toward the provinces, with regional hubs now outpacing Metro…
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Omnicom Media crowned number one in the Philippines in the latest RECMA Diagnostics Report
MANILA, PHILIPPINES – In the latest edition of the Network Diagnostics report from RECMA (Research Company Evaluating the Media Agency…
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Salesforce study finds personal AI use driving workplace trust among Filipinos
MANILA, PHILIPPINES — Salesforce, the world’s number one AI CRM, revealed new research at the Agentforce World Tour Manila 2026…
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Beyond the hype: What the World Cup teaches us about brand longevity
GLOBAL – The 2026 World Cup is more than global entertainment, it is a high-stakes lesson in brand strategy that…
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Beyond CSR and ESG: The age of brand activism
The book, Brand Activism, spans the historical evolution of capitalism from its roots to the shaping of contemporary marketing strategies,…
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From Greenhushing to Greenshouting: A new framework for honest sustainability communication
GLOBAL – As scrutiny around greenwashing intensifies, a new risk is emerging across the creative and business landscape: companies going…
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The human premium: Ogilvy ANZ maps the future of marketing in an AI-driven world
SYDNEY, AUSTRALIA – Ogilvy today launches its ninth annual report into key communications trends and marketing challenges, revealing that communicators…
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Marketing in 2026: Genuine human connection remains the ultimate differentiator
There are many ways to go viral on social media. While there are content creators who rely on spontaneity and…
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