Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Havas Red APAC’s Steve Fontanot presents groundbreaking CEO Visibility Research
SINGAPORE – Havas Red has released its latest global white paper, “In Plain Sight: The New Reality of CEO Visibility…
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Jakarta Summit spotlights AI as PR’s double-edged sword
JAKARTA, INDONESIA – Artificial Intelligence (AI) presents a “double-edged sword” for the communication industry, and professionals who fail to master…
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Realize boosts advertiser performance, exceeding goals by 30%
SINGAPORE – Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced continued adoption for…
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Human-centric influencer marketing pays off for Saku Agency
LONDON, UK – Anda Vlasaku’s owner-led agency Saku addresses changing needs in influencer marketing through a winning formula of establishing…
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AI powered shoppers redefine retail expectations, VML study finds
SINGAPORE — VML has released its ninth annual Future Shopper report, a sweeping global study that underscores a widening gap between consumer expectations…
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Gain Theory recognized in IAB Australia’s 2025 Market Mix Modelling Landscape Report
SYDNEY, AUSTRALIA – Gain Theory, the global marketing effectiveness and foresight consultancy, has been recognized as a featured vendor in the…
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Human Ingenuity Meets AI: Dentsu Creative’s 2025 CMO Report
WORLDWIDE – Dentsu Creative has released its 2025 Global CMO Report, Agents of Reinvention: Marketing at the Intersection of AI and…
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Luxury with a Local Accent: How Southeast Asia is reclaiming luxury
SOUTHEAST ASIA – Luxury in Southeast Asia is changing. Once defined by European prestige, it is now being reshaped by…
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Bridging the empathy gap: Why insight outperforms intuition in marketing
In today’s fractured marketing landscape, intuition alone is no longer enough. A new report from Effie and Ipsos Creative Excellence…
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Gerety Awards 2025: Jurors give a sneak peek into what it’s like in the jury room, and how they chose this year’s winners
MANILA, PHILIPPINES – This year’s Gerety Awards has finally come to a close, with a record participation of 270 judges…
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ADMA releases landmark report on AI in marketing as part of its mission to lead on responsible AI adoption in business
SYDNEY, AUSTRALIA – The Association for Data-Driven Marketing and Advertising (ADMA) has released AI, Talent & Trust: A New Blueprint…
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Initiative Philippines sparks AI revolution for clients
MANILA, PHILIPPINES – As an agency brave enough to address the elephant in the room, Initiative Philippines recently hosted a…
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When visibility becomes survival: Intersex Philippines launches national advocacy
MANILA, PHILIPPINES – On a humid August afternoon inside The Astbury Club in Makati, a quiet revolution began. The walls…
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