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Salesforce study finds personal AI use driving workplace trust among Filipinos
MANILA, PHILIPPINES — Salesforce, the world’s number one AI CRM, revealed new research at the Agentforce World Tour Manila 2026…
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Beyond the hype: What the World Cup teaches us about brand longevity
GLOBAL – The 2026 World Cup is more than global entertainment, it is a high-stakes lesson in brand strategy that…
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Beyond CSR and ESG: The age of brand activism
The book, Brand Activism, spans the historical evolution of capitalism from its roots to the shaping of contemporary marketing strategies,…
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From Greenhushing to Greenshouting: A new framework for honest sustainability communication
GLOBAL – As scrutiny around greenwashing intensifies, a new risk is emerging across the creative and business landscape: companies going…
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The human premium: Ogilvy ANZ maps the future of marketing in an AI-driven world
SYDNEY, AUSTRALIA – Ogilvy today launches its ninth annual report into key communications trends and marketing challenges, revealing that communicators…
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Marketing in 2026: Genuine human connection remains the ultimate differentiator
There are many ways to go viral on social media. While there are content creators who rely on spontaneity and…
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Concert-cations: The travel trend shaping Southeast Asia
SOUTHEAST ASIA – Southeast Asia is experiencing a shift in travel behaviour, driven by the rise of concert-cations, music-led journeys…
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Singapore parents turn to Pinterest for offline family activities this March Break
SINGAPORE – As the March school holidays approach, parents across Singapore are planning ahead not just to fill time, but…
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Give to gain: The double invisibility of neurodivergent women
Some differences are easy to see. Others remain hidden behind smiles, deadlines, and quiet resilience. Chairmom, Chief Creative Officer, and…
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Effie UK, Ipsos report finds brands have much to gain from aligning with societal values
LONDON, UK – Great Britain’s cause landscape offers brand owners plenty of opportunities for nuanced brand building and a chance…
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Agentic commerce emerges as ecommerce’s new operating system in Netcore report
MUMBAI, INDIA — After a year of rapid AI adoption and rising digital complexity, ecommerce growth in 2025 exposed a…
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Mortar AI, DAIVID bridge creativity and data with unified MMM solution
SYDNEY, AUSTRALIA — Mortar AI, the marketing intelligence platform for modern Marketers, has partnered with global emotion-science company DAIVID to…
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