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Emotional insight emerges as service design’s missing link, global study finds
LONDON, UK – Emotional states of users have emerged as the most overlooked, yet most critical, factor in service design, according…
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When AI becomes the interface, brands must earn their place
GLOBAL – For years, digital advertising has been about interruption. We targeted audiences, chased clicks, and competed for milliseconds of…
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What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask…
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WARC study finds structural barriers limiting marketing effectiveness across APAC
GLOBAL – The “Twin Pace” Effectiveness Gap is a new survey-led study by WARC, the global authority of marketing effectiveness,…
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Lennon Group explores Filipino values in The Humanity Behind the Trend 2026 Report
MANILA, PHILIPPINES — As brands prepare for 2026 amid rapid technological change, cultural shifts, and digital saturation, creative studio for social…
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Backslash’s 2026 Edges Report signals culture’s shift toward ‘Proof of Human’
GLOBAL – Backslash, the cultural intelligence unit serving the agencies of Omnicom Advertising, today launches its 2026 Edges report. The…
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ONE Asia, AD ADDICT launch first APAC Creative Index for 2026
SHANGHAI, CHINA and BANGKOK, THAILAND — ONE Asia Creative Awards and AD ADDICT have partnered to release the inaugural APAC…
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WPP Media introduces Advertising Intelligence Framework for the AI era
GLOBAL — As artificial intelligence reshapes how consumers discover products, make purchase decisions, and interact with brands, marketers face a fundamental…
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DMAP report reveals shift in brand discovery habits among Filipino youth
MANILA, PHILIPPINES – More Filipino youth are discovering brands through non-digital formats while Gen X are increasingly finding out about…
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Cultural traditions drive CNY sales surge in sari-sari stores
MANILA, PHILIPPINES — As Chinese New Year approaches, Filipinos are turning cultural traditions and ‘suwerte’ (luck) into a shopping list,…
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Criteo: Ramadan 2025 shoppers started earlier and converted closer to Eid
SINGAPORE – Criteo, the global platform connecting the commerce ecosystem, today released new insights from Ramadan 2025, revealing how shoppers…
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Influencer marketing shifts from awareness tool to outcome driver across APAC
SINGAPORE – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in…
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FedEx study: Sustainability now central to APAC supply chains
PHILIPPINES — Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, shared key findings from its Asia…
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