Insight & Intelligence
Stay informed with trend analyses, research, and foresight into the creative economy. adobo delivers strategic intelligence to empower creative and marketing professionals to stay ahead of change.
Join the adobo Creative Network today.
Subscribe Here-
ONE Asia, AD ADDICT launch first APAC Creative Index for 2026
SHANGHAI, CHINA and BANGKOK, THAILAND — ONE Asia Creative Awards and AD ADDICT have partnered to release the inaugural APAC…
Read More » -
WPP Media introduces Advertising Intelligence Framework for the AI era
GLOBAL — As artificial intelligence reshapes how consumers discover products, make purchase decisions, and interact with brands, marketers face a fundamental…
Read More » -
DMAP report reveals shift in brand discovery habits among Filipino youth
MANILA, PHILIPPINES – More Filipino youth are discovering brands through non-digital formats while Gen X are increasingly finding out about…
Read More » -
Cultural traditions drive CNY sales surge in sari-sari stores
MANILA, PHILIPPINES — As Chinese New Year approaches, Filipinos are turning cultural traditions and ‘suwerte’ (luck) into a shopping list,…
Read More » -
Criteo: Ramadan 2025 shoppers started earlier and converted closer to Eid
SINGAPORE – Criteo, the global platform connecting the commerce ecosystem, today released new insights from Ramadan 2025, revealing how shoppers…
Read More » -
Influencer marketing shifts from awareness tool to outcome driver across APAC
SINGAPORE – AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in…
Read More » -
FedEx study: Sustainability now central to APAC supply chains
PHILIPPINES — Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, shared key findings from its Asia…
Read More » -
The lighter side of being real unmasked in new report by McCann Singapore
SINGAPORE – In its January 2026 issue, Next Up, McCann explores a cultural shift in how authenticity is being expressed. Where…
Read More » -
Why global marketing leader Dean Aragon believes marketing isn’t about technology — it’s about humans
In an era obsessed with the “next big thing,” global marketing leader and newly minted Association of National Advertisers (ANA)…
Read More » -
Synology urges Philippine firms to prioritize recovery as cyber threats intensify
MANILA, PHILIPPINES – Cyber attacks are increasingly disrupting digital systems across the Philippines, forcing organizations to rethink how they prepare…
Read More » -
Dentsu India marks a decade of insights with 2026 Digital Advertising Report
MUMBAI, INDIA – Dentsu India has unveiled the 10th edition of its Digital Advertising Report, marking ten years of documenting…
Read More » -
Filipino influence moves beyond virality toward trust, says Meltwater data
MANILA, PHILIPPINES – Virality may dominate feeds, but new data suggests it is no longer the strongest measure of influence in…
Read More » -
One region, two celebrations: The 2026 retail moment brands can’t ignore
SOUTHEAST ASIA – In 2026, Southeast Asia will experience a rare cultural convergence. For the first time in decades, Ramadan…
Read More »