Samantha Ledesma
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Featured
adobo Picks: The best of Asia at Cannes Lions, Father’s Day ads by McDonald’s and Jollibee, and more weekly campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Featured
adobo Exclusive: Fete de la Musique 2022 is coming back on-ground with the ‘Tara Allez!’ anthem, new collaborations, and a vengeance
MANILA, PHILIPPINES — Fête de la Musique has officially kicked off, and this year, there are many new things to…
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Featured
adobo Exclusive: Creative Director Victor Sanz on fostering innovation with the Tumi X Razer collaboration
MANILA, PHILIPPINES — Recently, international travel and lifestyle brand TUMI collaborated with Razer, a leading global lifestyle brand for gamers,…
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Awards
Events: IMMAP’s Boomerang Awards set to return and celebrate creative excellence marketing technology
MANILA, PHILIPPINES — The Internet & Mobile Marketing Association of the Philippines (IMMAP) is now accepting entries for the Boomerang…
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Featured
adobo Exclusive: Jury President Natalie Lam on authenticity, purpose, and why this year’s Grand Prix gave the jury a ‘mic drop moment’
MANILA, PHILIPPINES — Cannes Lions International Festival of Creativity 2022 has begun and all the big names in the industry…
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Featured
adobo Exclusive: Outdoor Lions Jury President Eugene Cheong on the importance of ‘getting the basics right’ and pushing Asian creatives harder
MANILA, PHILIPPINES — After two years of virtual festivities, Cannes Lions International Festival of Creativity 2022 is back with a…
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Featured
adobo Exclusive: CEO Alberto Canteli shares the key to Havas Group’s successful growth in Asia-Pacific
MANILA, PHILIPPINES — Havas Group has become one of the world’s largest advertising and communications groups, and playing an instrumental…
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Awards
Awards: TBWA\Media Arts Lab Shanghai’s “The Comeback” wins at Tribeca
SHANGHAI, CHINA — TBWA\Media Arts Lab Shanghai’s “The Comeback” bagged the prize for the Best Short for Tribeca X during…
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Campaign Spotlight
adobo Picks: Pride celebrations from H&M and Nutriasia, On’s swansong for Nicola Spirig, Gerety selects, and more ads from this week
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Design
Design: Ukrainian President Zelenskyy wears NFT shirt designed by 16-year-old designer Ava Soh
SINGAPORE — Last June 11, Ukrainian President Volodymyr Zelenskyy sought support to end the war in his country during a…
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Awards
Awards: PatchMed Cosmetic Trading’s Nata de Coco wound dressing wins top prize at Good Design Award Philippines
MANILA, PHILIPPINES — Yesterday, June 14, 2022, the Good Design Award Philippines (GDA-Ph) announced its winners at the awarding ceremony…
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Campaign Spotlight
Campaign Spotlight: How Justdiggit’s trending photo of Mars shifted the conversation back to what’s saving the earth
MANILA, PHILIPPINES — At a time when urgent intervention is needed to save the earth, it should be obvious that…
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