- Campaign Spotlight
September roundup: How limited menus, spooky festivals, and crunchy collaborations made it among our top picks
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
Read More » - Events
Chef William Wongso collaborates with Bakmi Nyonya Table for special 8-course dinner on September 30
MANILA, PHILIPPINES — Renowned Indonesian culinary icon Chef William Wongso and Chef Lucy Tarmiji Garcia of Bakmi Nyonya Table invite food enthusiasts to embark on “The…
Read More » - Events
What makes a campaign stand out? Members of the 2024 Gerety Awards Grand Jury dissect the Grand Prix-winning works to find out
MANILA, PHILIPPINES — Following the Gerety Awards‘ announcement of 2024 winners last September 03, adobo Magazine recently hosted a special…
Read More » - adoboPicks
Buckets, coins, and creative apologies: Bid farewell to August with these 5 standout campaigns
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
Read More » - Awards News
MAD Stars 2024: ‘We believe there’s no such thing as too crazy,’ says Impact BBDO’s Ali Rez on Grand Prix of the Year win
BUSAN, SOUTH KOREA — IMPACT BBDO has once again raised the bar in creative social impact campaigns, securing the prestigious…
Read More » - Awards News
MAD Stars 2024: MullenLowe Treyna takes home sole Gold, Dentsu Creative Manila most-awarded Philippine agency with 5 wins
BUSAN, SOUTH KOREA — Philippine creative agencies have again proven their mettle on the global stage, racking up a total…
Read More » - Campaign Spotlight
Jollibee and Publicis JimenezBasic present the grand and festive ‘Ito ang Chickenjoyest’ campaign
MANILA, PHILIPPINES — Jollibee is delivering big on joy once again as it takes the celebration of its iconic Chickenjoy…
Read More » - Music
How Ilonggo and Bisaya artist Ubvste is confronting shame and redefining female strength with her debut single
BACOLOD, PHILIPPINES — Women know shame. It’s a legacy passed down through the ages, a silent inheritance from those who…
Read More » - Technology
Artists Andie Gamboa, Bencent Gohing, and Daryl Feril offer an intimate glimpse into their daily lives using the LomoApparat Neubau
BACOLOD, PHILIPPINES — There’s a certain romance to film cameras. Our parents, who once captured memories in grainy frames, might…
Read More » - adoboPicks
This month, we put the spotlight on campaigns that celebrate what’s different: fantasy cravings, non-creative juries, and a tappy cat
MANILA, PHILIPPINES — The advertising industry elevates creativity with works that get people talking. Whether raising awareness on social causes,…
Read More » - Campaign Spotlight
How Klook redefined the traditional briefing process with viral ‘Hotel’ campaign by Gigil
MANILA, PHILIPPINES — Those who have experienced a thesis defense know how stressful it can be. It’s like being grilled…
Read More » - People
Regional filmmaker Kurt Soberano reflects on his Negrense roots: ‘We’re here because we’re really passionate’
BACOLOD, PHILIPPINES — What does the world look like through the eyes of a 12-year-old? Is it bright and beautiful,…
Read More » - adobo Exclusive
As an initial skeptic, here’s what DDB Philippines’ Anna Chua-Norbert now thinks of Cannes Lions 2024
CANNES, FRANCE — Attending the Cannes Lions Festival of Creativity is a unique experience for everyone. As the most prestigious…
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