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‘Brands now better understand how to tap into the behaviors and needs of gamers,’ says Malcolm Poynton at D&AD 2024
LONDON, UK — Before the 2024 D&AD Awards came to a close on May 22, Angel Guerrero, Founder, Owner, and…
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Thomas Hongtack Kim on this year’s Kidlat Awards: ‘The overall quality of the work far exceeded my expectations’
SEOUL, SOUTH KOREA — Thomas Hongtack Kim, Founder of 2g, Chief Creative Officer of Paulus, and a member of the…
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D&AD Julie Kang on public relations: campaign buzz should contribute to brand’s values
LONDON, UK — Ahead of the awarding ceremony of the D&AD, adobo Magazine President, Founder, and Editor-in-Chief Angel Guerrero sat down with…
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Theseus Chan on the D&AD 2024 Book Design category: ‘I just thought there’s not enough risk taking’
LONDON, UK — On the second and final day of its festival in Southbank Centre, London, D&AD 2024 is all…
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D&AD Entertainment Jury President Jureeporn Thaidumrong on entertaining ads and long term impact
LONDON, UK — Before the D&AD Ceremony commences and the winners are announced on May 22 at Southbank Centre, London,…
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How human centricity and empathy can catapult brands, according to PepsiCo Marketing Director Ray Pine
MANILA, PHILIPPINES — “Great campaigns will come later; great products will come later. But what’s important is that every single…
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Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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adobo SheCreative: How to sustain creativity according to The Misfits Camp Founder and Chairmom Merlee Jayme
MANILA, PHILIPPINES — Sustaining creativity is not an easy job. For The Misfits Camp Founder and Chairmom Merlee Jayme, that…
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adobo SheCreative Conference 2024: Unilever PR and Influencer Lead Lui Castañeda highlights the importance of representation and authenticity in advertising
MANILA, PHILIPPINES — “It felt like a love letter to the community — a way to promote self-affirmation and representation…
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adobo SheCreative Conference 2024: Senator Loren Legarda on empowering women in creative fields to enable the shift to a greener economy
MANILA, PHILIPPINES — “In a diminishing home planet, we cannot separate women’s rights from the rights of nature,” proclaimed Senate…
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From therapy in a car to second-life helmets, this week’s campaign picks do good and do well
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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‘A healthy sense of frustration’: Team PH’s Paul Castro and Amiel Lumbang on this year’s Young Lotus competition
PATTAYA, THAILAND — Each year, regional creative festival and awards show ADFEST holds a dedicated program for young creatives from…
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GrowSari CMO Maimai Punzalan on modernizing sari-sari stores and empowering owners both in physical and digital spaces
MANILA, PHILIPPINES — The marketing field is a cutthroat industry that requires constant growth and learning. While new technologies and…
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