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adobo Talks Podcast: The challenges and merits of creative placemaking, according to Paloma Urquijo Zobel de Ayala and Paolo Mercado
When we think about ideal cities and the living situation within, we think about the convenience of having different transportation…
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TREYNA Group’s creative bench shines at the 2026 Kidlat Awards
For nearly five decades, TREYNA Group has reinvented itself through changing agency names, holding companies, and industry shifts. Yet one…
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TREYNA Group strengthens its challenger mindset with Evident acquisition
TREYNA Group scales its offering with the acquisition of Evident, expanding its award-winning public relations practice by bringing in the…
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TBWA\SMP delivers the biggest strike at the 2026 Kidlat Awards with Grand Kidlat, Agency of the Year honors
TBWA\SMP strikes hard at the 2026 Kidlat Awards, emerging as Agency of the Year while “Boysen Color Stories” claimed one…
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From Rasuwa to the world: A creative call to protect mountain communities
I want to begin with a heartfelt thank you. Since the devastating flash floods in Rasuwa and surrounding areas of…
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Eugene Cheong, Jasper Cajilig launch eugene+jasper: Because the world needs another Ad agency like a third armpit
Eugene Cheong, former Chief Creative Officer of Ogilvy Asia Pacific and DDB Asia, and Jasper Cajilig, former Associate Creative Director…
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Galing Pilipinas conference unpacks Filipino creative excellence at MAD STARS in Busan
adobo Magazine officially capped off “Galing Pilipinas: Championing Philippine Creativity at MAD STARS” with the Galing Pilipinas Conference on August…
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VML Thailand, Wolf BKK lead Thailand’s Grand Prix-winning run at MAD STARS 2026
Thailand delivered one of its strongest performances at MAD STARS 2026, with VML Thailand and Wolf BKK each claiming a…
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BBDO Guerrero, Philippine Airlines’ ‘Safetynovela’ takes flight with Grand Prix for Branded Entertainment at MAD STARS 2026
BBDO Guerrero and Philippine Airlines‘ “Safetynovela” is officially a MAD STARS Grand Prix-winning campaign. The Philippine Flag carrier’s most recent…
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Galing Pilipinas opens in Busan, putting Filipino creativity on the MAD STARS stage
Filipino creativity stepped into the spotlight at MAD STARS 2026 on August 26, as Galing Pilipinas — a three-day showcase…
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Creativity and effectiveness belong together at the inaugural adobo Creative Awards: The Awards for Creativity and Marketing Excellence in Asia
For decades, the creative industry has measured creativity and effectiveness through separate frameworks. One celebrated ideas while the other recognized…
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These Filipina designers argue that the Philippines’ greatest design asset isn’t an aesthetic—it’s a worldview
Filipino design has often been embodied in objects such as woven textiles, indigenous motifs, tropical palettes, handcrafted furniture, and vernacular…
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GCash’s ‘Loan Song Syndrome’ turns a financial safety net into a catchy hit—and a YouTube Works Awards Philippines 2026 win
For many Filipinos, getting a loan and insurance policy can feel like two separate financial decisions. Mobile wallet GCash wanted…
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