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The business value of creativity: What the Cannes Lions Brand Marketing Academy taught Jean Thor Renzo Mutuc
It’s a belief he’d already begun to see play out before he ever set foot in the Academy. At BEVI,…
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Sounds great: Cannes Lions 2026 Audio & Radio juror Fran Palines on why the best ideas survive with your eyes closed
Creativity with the use of sound is a given. Showcasing creativity using sound alone, however, stretches one’s creativity further. The…
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Cannes Lions Jury Insights: In the Creative B2B category clever, buzz-worthy ideas are never enough
At the Cannes Lions International Festival of Creativity, the Creative B2B Lions, introduced only in 2022, might just be one…
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Creativity is leaving the campaign behind, says Droga5 Japan’s Masaya Asai
In the fast-moving corridors of the Cannes Lions International Festival of Creativity, adobo Magazine Editor-in-Chief Angel Guerrero briefly caught up with Masaya Asai. It…
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Get inspired and be jealous: Watch every Cannes Lions 2026 Grand Prix-winning campaign
Every year, the Grand Prix winners at the Cannes Lions International Festival of Creativity set a new benchmark for the…
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Singapore leads Asia’s Cannes Lions 2026 haul with 24 Lions, led by Ogilvy Singapore
Asia’s performance at the Cannes Lions International Festival of Creativity 2026 reflected a region finding success through different creative strengths…
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At Cannes Lions 2026, SDG Lions jury president Kazoo Sato judged ideas by one question: ‘Will this idea last?’
At 2026 Cannes Lions International Festival of Creativity, the Sustainable Development Goals Lions recognized creative work that went beyond raising…
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Susan Credle: The Lion who built an ecosystem of creativity
In an industry often defined by campaigns, awards, and fleeting moments of fame, Susan Credle stands as something rarer: a builder of people. This year’s recipient of the Cannes Lions Lion of St. Mark Lifetime Achievement Award, Credle’s 41-year…
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Friction, trust, and the new creative equation: What Luiz Sanches learned changing sides
In a packed basement stage at the Cannes Lions International Festival of Creativity, Luiz Sanches, Global Chief Creative and Design Officer of Kimberly-Clark, delivered one…
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Beyond the lions: 4As Philippines hosts a Philippine creative reunion in Cannes
Between the frenzy of shortlists, juries, seminars, and sun-drenched networking at the Cannes Lions International Festival of Creativity, there are…
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Thailand closes Cannes Lions 2026 with strong Film wins as Ogilvy Bangkok, VML Bangkok, Wolf BKK lead Asia’s final metal haul
Thailand ended Cannes Lions International Festival of Creativity 2026 on a high note, accounting for the majority of Asia’s Day…
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Cannes Lions 2026 Jury Insights: Creative Data Lions show how Circus Grey Lima’s ‘SOS POS’ transforms banking data into a life-saving Grand Prix winner
While one of the newer additions to the Cannes Lions awards program, the Creative Data Lions has quickly become a…
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Brian Cox makes the case for space as the next big brief
At a Cannes Lions festival dominated by the now-familiar conversations around AI, creator economies, and performance marketing, one session stood…
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