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The 4 Cs of Dennis Perez: Chemistry, Culture, Cinema, and the Court
Not everyone is brave enough to try new things. But then again, Dennis Perez is not like everyone. Unilever’s Head of…
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TBWA\SMP, BBDO Guerrero lead the pack as Seven A.D. and Intersections Communications sweep Independent and Media categories at the 28th Agency of the Year Awards
The Association of Accredited Advertising Agencies of the Philippines, or 4As Philippines, held the 2026 Agency of the Year (AOY)…
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David Guerrero’s seven-step lesson to do more — and still be ultimately creative — with less
Creativity covers much more ground than illustration, painting, music, and other fine arts. It’s also about thinking outside the box…
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Why Filipino ideas travel, according to Pinay creative maven Merlee Jayme
The Filipino language is full of duality in meaning and intention, depending on how you pronounce a specific word. Take…
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Unilever’s Dennis Perez dissects culture-led marketing based on Filipino folklore
Filipino pride sparkled like the sunlit seashore at “Galing Pilipinas: Championing Philippine Creativity at MAD STARS,” at the SIGNIEL Busan…
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Gerety Awards 2026 Grand Jury: The power of creativity rests with humans
AI can generate, technology can scale, and platforms multiply the ways brands can reach audiences. But amid all this change,…
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Joshua Pielago and Ramon King III of LOKAL on ELY, a managed AI service for hotels
Just like most other industries, in recent years, the business of hospitality has begun to integrate AI to streamline processes…
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adobo Talks Podcast: The challenges and merits of creative placemaking, according to Paloma Urquijo Zobel de Ayala and Paolo Mercado
When we think about ideal cities and the living situation within, we think about the convenience of having different transportation…
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TREYNA Group’s creative bench shines at the 2026 Kidlat Awards
For nearly five decades, TREYNA Group has reinvented itself through changing agency names, holding companies, and industry shifts. Yet one…
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TREYNA Group strengthens its challenger mindset with Evident acquisition
TREYNA Group scales its offering with the acquisition of Evident, expanding its award-winning public relations practice by bringing in the…
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TBWA\SMP delivers the biggest strike at the 2026 Kidlat Awards with Grand Kidlat, Agency of the Year honors
TBWA\SMP strikes hard at the 2026 Kidlat Awards, emerging as Agency of the Year while “Boysen Color Stories” claimed one…
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From Rasuwa to the world: A creative call to protect mountain communities
I want to begin with a heartfelt thank you. Since the devastating flash floods in Rasuwa and surrounding areas of…
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Eugene Cheong, Jasper Cajilig launch eugene+jasper: Because the world needs another Ad agency like a third armpit
Eugene Cheong, former Chief Creative Officer of Ogilvy Asia Pacific and DDB Asia, and Jasper Cajilig, former Associate Creative Director…
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