Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
Join the adobo Creative Network today.
Subscribe Here-
Love it, hate it, don’t travel without it: Marmite releases ‘Wemite’ jars for England fans headed to the tournament
This summer, Marmite is changing its name to “WeMite” and releasing special edition jars for travelling England football fans. Designed…
Read More » -
McCann India announces Fresh Take 2026: A launchpad for the next generation of ad film directors
McCann India announced Fresh Take 2026, a new initiative created to discover and champion the emerging directors shaping the future…
Read More » -
When the artist steps aside: How DAT-WAY agency put Niska’s fans at the heart of the communication to his historic Stade de France concerts
Creative agency DAT-WAY today shares the story behind one of the most talked-about campaigns in French music: the promotion of Niska’s first-ever concerts at…
Read More » -
Ogilvy launches first-of-its-kind live Commerce Competition in Singapore to Champion the Future of Creator Commerce
Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought…
Read More » -
Subway Singapore hijacks the football sub for actual sub
During this football season, there’s a moment on the field that billions of fans witness. A gesture is made –…
Read More » -
Paulus wins its first Bronze Lions at 2026 Cannes Lions Design for Hyundai Motor Group’s ‘Vision Pulse’
Independent creative agency Paulus has won a Bronze Lion in the “Use of Emerging Technology” category of the Design Lions…
Read More » -
Bring on the sizzle: Sprite keeps it cool all year with the ‘Yan Ang Refreshing campaign
In a tropical country like the Philippines, where heat and humidity are everyday staples for about 10 months a year,…
Read More » -
Cannes Lions 2026: How VML Bangkok’s ‘Soil Stay’ cultivated Thailand’s first Creative B2B Gold Lion
At this year’s Cannes Lions International Festival of Creativity, one of Thailand’s biggest wins came from an industry that rarely…
Read More » -
Globe spotlights affordable AI access through Go+99 PLUS AI
Globe is making AI tools more accessible to young Filipinos through Go+ PLUS AI, reinforcing its commitment to helping the…
Read More » -
Offshore Music honors the legacy of the Eraserheads’ Fruitcake with Rob Cham merch collaboration
Filipino independent record label Offshore Music teams up with award-winning illustrator and comics creator Rob Cham for a special limited-edition…
Read More » -
PEDIGREE launches campaign to honor mutts and change the meaning of the term in Brazil
Just as Brazil is turning its eyes to football, PEDIGREE launches “PEDIGREE Mutt,” a new national campaign that invites Brazilians to change the way they see mutts and celebrate mixed-breed dogs…
Read More » -
Dentsu Indonesia’s Behavior-First Media Strategy positions Fibe Mini for Everyday Use
Dentsu Indonesia has delivered a behavior-led media strategy for digestive health brand, Fibe Mini, that reframed how Indonesian consumers understand…
Read More » -
Beer brand Cass partners with Cheil for the global tournament campaign honoring wide-mouthed football fans
Cass, South Korea’s best-selling beer brand, and Cheil are hosting the “Wide Cup,” a competition to see who opens their…
Read More »