Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Prudential turns everyday commitments into regional campaign with Dentsu Creative Singapore
Prudential plc has unveiled “Promises, made real.”, a new regional marketing campaign spanning eight markets across Asia. Developed with Dentsu…
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Rare Beauty’s second fragrance blooms through transformation in new Fred & Farid campaign
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for RareBeginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the…
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JvM NERD debuts One Last Stand, a Roblox tournament platform for live brand experiences
Jung von Matt NERD is expanding its footprint into game publishing with the launch of One Last Stand, its first…
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The LEGO Group brings Olivia Rodrigo’s world to life with five collectible LEGO Editions sets
The LEGO Group and Olivia Rodrigo have unveiled the new LEGO Editions Olivia Rodrigo collection, a collaboration that invites fans…
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Flipkart transforms Chennai’s iconic Ranganathan Street into an interactive print experience
In partnership with 22feet, part of Omnicom Advertising India, Flipkart has brought the spirit of Chennai’s iconic Ranganathan Street to…
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Goldilocks launches the NEW Luscious Gooey Choco Cake
Goldilocks, the country’s most beloved bakeshop, is celebrating its milestone 60th year with the launch of the Luscious Gooey Choco,…
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To see is to believe: Inside Maya’s bold new approach to saving
As digital banks and mobile payments become more accessible and redefine the financial norm, consumers are bombarded with new campaigns,…
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adoboPicks: These campaigns remind us that creativity is at its best when it helps improve people’s lives
As audiences become more discerning and attention harder to earn, the most meaningful campaigns are no longer those that simply…
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CJ WORX turns newborn blankets into guides for hearing rights in Thailand
The ability to hear is one of the very first gifts every child is born with. It is the foundation…
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Ogilvy Singapore, CNB expand Uninfluenced campaign to tackle permissive drug conversations
Ogilvy Singapore and the Central Narcotics Bureau (CNB) have launched the second year of Uninfluenced, a three-year public education effort…
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Leo UK turns Škoda’s silent accent into a nationwide conversation with ‘Šhhhkoda’
Leo UK and Škoda UK are putting the spotlight on one of the brand’s most distinctive yet overlooked features in…
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Burger King France serves up ’80s and ’90s nostalgia with Boomer King menu
Starting July 21, Burger King France is launching Boomer King: the first menu created especially for boomers, inspired by the…
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Hong Kong Tourism Board launches ‘Only in Hong Kong’ to spotlight the city’s unique identity
The Hong Kong Tourism Board (HKTB) has officially launched ‘Only in Hong Kong’, a new global campaign that redefines how the…
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