Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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From giants to John Wick to ‘Fly to Happy,’ here are our campaign picks this month
MANILA, PHILIPPINES — To celebrate a brand new year of creativity, the advertising industry continues to launch campaigns that spark…
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MBCS and AIA ignite health conversations amongst Malaysians with new campaign
KUALA LUMPUR, MALAYSIA – MBCS, the media-driven creative content powerhouse within the IPG Mediabrands network, has joined forces with AIA…
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Uber Eats and Cher turn back time in latest Get Almost, Almost Anything campaign
SYDNEY, AUSTRALIA — Uber Eats is dialing up the nostalgia – and the humor – with the latest installment of…
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Move Freely, Fearlessly: Rexona and AMV BBDO debuts Whole Body Deodorant for all-over confidence
LONDON, UNITED KINGDOM — Rexona, the world’s leading antiperspirant and deodorant brand (known globally as Sure, Degree, and Shield), is…
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AutumnGrey and Axis Bank celebrate Republic Day by reimagining PIN security with Devanagari.
MUMBAI, INDIA – Digital security in India often falters at its most basic level: PINs. Simple and predictable combinations like birthdates,…
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Shangri-La Eros New Delhi unveils ‘Brides of Shangri-La’: A celebration of modern bridal journeys
NEW DELHI, INDIA — Shangri-La Eros New Delhi proudly unveils “Brides of Shangri-La,” a heartfelt celebration of modern brides and…
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Tata AIA Life’s new campaign inspires consumers to enjoy today while securing tomorrow
MUMBAI, INDIA – It is a pleasant morning in Mumbai. Rohan, a 30-year-old IT professional, strolls into his favourite café,…
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KFC and Ogilvy partner to define the brand’s next chapter for a new generation: ‘KFC LFG’
SYDNEY, AUSTRALIA — KFC Australia has unveiled a significant brand shift; a new philosophy set to infuse multiple aspects of…
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Playful generosity on show in Made to Share Dairy Milk bars by Cadbury and VCCP
LONDON, UK — In a heartwarming nod to life’s everyday heroes, Cadbury, in collaboration with global creative agency VCCP, has…
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Kellogg’s and Leo Burnett unveil second phase of its “See You in the Morning” platform with OOH launch
LONDON, UK – Kellogg’s and Leo Burnett have launched the second phase of its “See You in the Morning” creative platform,…
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DSP Mutual Fund, Dentsu Creative Webchutney & Falco Robotics partner to reunite lost children with families at Purna Maha Kumbh launch ‘Garuda Rakshak’, a human-interest initiative
MUMBAI, INDIA – The Purna Maha Kumbh, a rare and sacred Hindu festival, occurs once every 144 years, following 12 cycles…
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Huat your homes with DBS/POSB’s exclusive home scent: ‘Abundance’
SINGAPORE – Following the success of last year’s Huat Eau De Parfum, DBS/POSB has bottled up the sweet smell of…
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MBCS & Aiken light up CNY with a double dose of brightness and beauty
KUALA LUMPUR, MALAYSIA – MBCS, the media-fuelled creative content powerhouse within the IPG Mediabrands network, partners with Aiken brand to…
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