Campaign Spotlight
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Paterson Street takes center stage as Fashion Walk unveils month-long cultural activation
Paterson Street in Causeway Bay has long been the city’s cultural vanguard. It is a place where global subcultures are…
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HATCH DOME serves a climate warning with provocative ‘Food From Dystopia’ experience
As climate change becomes more urgent, sustainability communication often struggles with one major challenge, people understand the issue but they…
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Ogilvy Australia helps reframe perimenopause in new government-led initiative
As part of a push to de-stigmatise, normalise and provide resources about the often-disruptive symptoms of perimenopause and menopause, the…
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INNOCEAN turns leftover ramen broth into a conservation opportunity with ‘Magic Bomb’
“Don’t dump leftover ramen broth on the mountain anymore. Use Magic Bomb instead.” INNOCEAN, led by Global CEO Jung A…
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Mogu Mogu taps Gen Z with global ‘Wanna Skip? You Gotta Chew’ campaign
Sappe Public Company Limited (SAPPE), a leading innovator in beverages from Thailand and the creator of the global “Snack Drink”…
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Zuno General Insurance launches ‘Say Hi’ initiative to spark meaningful mental health conversations
Zuno General Insurance, a new-age digital insurer, has launched the latest chapter of its Say Hi initiative, encouraging people to move beyond…
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Greenpeace and Partizan reframe corporate intimidation through horror in SLAPP SUIT
Produced by Partizan and directed by Martin Stirling, SLAPP SUIT is a new film for Greenpeace International created by Don’t Panic, starring…
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Hong Kong Ballet and Design Army turn Bruce Lee’s legacy into a dazzling disco-era spectacle
To debut Hong Kong Ballet’s jaw-dropping world premiere—the life of Bruce Lee—Design Army conceived a crazy inventive campaign that boldly…
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MAGGI launches AI-powered MAMI platform to empower women food traders across Africa
Across Central and West Africa, thousands of women selling food ingredients in open markets, known as “mammies,” are essential to…
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Allianz turns music into a road safety tool with Seat Belters
As road safety challenges evolve, brands are looking beyond traditional awareness campaigns to find new ways of influencing behaviour in…
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Cheez Whiz launches Strong Streamer Alliance to encourage active play
For today’s kids, play can begin on a screen – but Cheez Whiz believes it shouldn’t end there. Through its…
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Nescafé and Fusion champion the future of Filipino music and youth culture
On June 26, 2026, the Filinvest City Events Grounds will transform into the epicenter of Filipino youth culture as Fusion:…
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New Balance marks Grey Days 2026 with month long celebration in the Philippines
New Balance is marking the return of Grey Days, the brand’s annual celebration of its signature colorway, with a month-long…
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