Campaign Spotlight
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Sunsilk and BABYMONSTER embrace moments behind the spotlight in new campaign celebrating confidence through life’s challenges
Unilever’s Sunsilk has unveiled a new campaign featuring global K-pop sensation BABYMONSTER, taking audiences behind the glamour of idol life to reveal the determination, resilience, and confidence required to thrive. This creative campaign was developed in collaboration with…
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Krungsri Auto and dentsu One Bangkok spotlight the resilience behind asmile in new Car4Cash campaign
Krungsri Auto has launched “When Life Isn’t So Funny Anymore,” a new campaign developed by dentsu One Bangkok for Car4Cash…
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Anselmo Ramos gets smacked in the follow-up film by GIGIL, GUT & ARCADE
GIGIL, GUT, & ARCADE have released another slapping new film to promote Cowards Don’t Go To Heaven by Eugene Cheong,…
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McDonald’s Philippines celebrates what makes us human in the age of AI
For decades, McDonald’s World Famous Fries have been part of countless moments shared between friends, after school, on road trips or movie…
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AMV BBDO, Škoda launches all-new electric Peaq car with new 500-million-year-old brand character ‘Ichy’
Meet ‘Ichy’ the Ichthyostega, an extinct creature whose search for a new level of comfort 500 million years ago led him to…
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LA Rams partners with HoMie to become Melbourne’s NFL team in campaign from Town Square
As the NFL prepares to bring its first-ever regular-season game to the MCG, the LA Rams are making a play to become part of the city’s sporting fabric, partnering with social enterprise streetwear label HoMie to embed the…
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Wellhub launches first campaign featuring Terry Crews as Global Brand Ambassador
Euphoria Creative makes its debut in the North American market with its first global campaign for Wellhub. Starring Terry Crews,…
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TikTok Shop strengthens beauty discovery with Seoul Glow K-Beauty Campaign
TikTok Shop is strengthening its Beauty category through its Seoul Glow K-Beauty Campaign on July 10, bringing together a curated…
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McDonald’s launches Shake n’ Serve dipping experience for Wimbledon
McDonald’s UK and Leo UK are embracing tennis with the launch of “Shake n’ Serve” in the Wimbledon McDonald’s restaurant, featuring a limited-edition box designed to…
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Elo unearths letter from Pelé in new messaging that inspires Brazilians’ national pride
At a moment of reflection for Brazilian football, Elo, the 100% Brazilian payment technology company, is rolling out a moving…
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TWIX takes ‘Two is More than One’ brand platform global with ‘Double Act’ multi-channel campaign
TWIX is doubling down on its award-winning Two Is More Than One brand platform, returning with a quirky multi-channel campaign,…
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It’s kind of a big deal: Clemenger BBDO and Mazda scale new heights for Next-Gen CX-5 launch campaign
Clemenger BBDO has unveiled a national campaign for the launch of the Next-Gen Mazda CX-5, the most significant update in…
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AXA’s first brand campaign in Africa celebrates and places the culture of care at the heart of its role as an insurer
AXA unveils its first-ever African Brand Campaign created with Publicis Conseil, to establish its role and ambition on the continent. Expressing…
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