Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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‘Heavy Makeup’ helps break stereotypes with metal makeup tutorials conceptualized by TBWA\Helsinki
HELSINKI, FINLAND – For decades, advertising has promoted stereotypical portrayals of women. Even in Finland, a country that tops global rankings…
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“Truth is our weapon”. Amnesty International Italy celebrates the World Press Freedom Day with a campaign by Dentsu Creative Italy
MILAN, ITALY – The truth, when told through images, moves public opinion. It always has, especially in contexts of war and…
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Wellhub reinforces mental health care in campaign featuring broken rackets
SÃO PAULO, BRAZIL – Pressure, exhaustion, and the fear of failure are some of the hidden reasons behind actions like…
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Specsavers launches Global Campaign in partnership with Elton John
LONDON, UK – Specsavers unveils its global partnership with Elton John Eyewear, marking one of the brand’s biggest ever product…
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HARIBO Nostalgix launches with new ‘Kids Voices’ film by long-standing creative partners Quiet Storm
LONDON, UK – HARIBO, the UK’s number one confectionery brand, is launching a brand new HARIBO Nostalgix line with the latest…
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Boticário launches campaign inspired by women trying to conceive
SAO PAULO, BRAZIL – Figures from the World Health Organization (WHO) indicate that 1 in 6 couples have difficulty conceiving. In…
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Leo Burnett and McDonald’s turn up the heat with new ‘Make It Hot’ platform as the McSpicy® x Frank’s RedHot® collab returns
LONDON, UK – Following the success of last year’s ‘hottest drop’, McDonald’s and Leo Burnett are turning up the heat once…
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Grey Hong Kong serves up “The Real Deal” with Lee Kum Kee’s first instant noodle launch
HONG KONG – Lee Kum Kee has partnered with Grey Hong Kong to launch the brand’s first-ever instant noodle line —…
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Unilever’s Closeup and MullenLowe Singapore redefine beauty for Gen Z, in bold new revamp across South and Southeast Asia
SINGAPORE – Unilever’s toothpaste brand Closeup is redefining its category by shifting from oral care to a beauty-first approach and bringing beauty to the oral care aisle. This…
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From mines to honey: transforming danger into opportunity for Ukraine
KIEVE, UKRAINE – The Minefield Honey project returns for its second edition, continuing its mission to turn Ukraine’s most dangerous land…
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Johnnie Walker remind why it’s number one with G.O.A.T. Campaign
MANILA, PHILIPPINES – For over 200 years, Johnnie Walker has pushed boundaries to establish itself as the world’s most popular…
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Heineken, LePub Singapore hand Korean football fans the keys to Trust Bars
SEOUL, SOUTH KOREA – Korean football fans face a unique challenge: European matches air at around 4am or 5am local time,…
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K-pop, dangdut in Dentsu Indonesia’s bold Unexpected Idol campaign for SARIMI ISI 2’s new Korean Spicy Chicken flavor
JAKARTA, INDONESIA – Dentsu Indonesia has embraced K-pop with a local twist in The Unexpected Idol to launch Indofood’s SARIMI…
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