Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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NESCAFÉ Indonesia, no na turns fans into co-creators in new Indonesian campaign
What happens when a global coffee brand stops advertising at young people and starts creating with them? For NESCAFÉ Indonesia,…
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Cheil puts Hanwha Vision’s AI Cameras to the test in ‘Now You See’
Global vision solutions company Hanwha Vision teamed up with Cheil to test its AI-enabled cameras and software on a film…
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BabyOrgano opens a conversation on modern co-parenting with first brand film
BabyOrgano, one of India’s leading Ayurvedic wellness brands for kids, launched its first brand film, an emotion led campaign rooted…
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Publicis Conseil, BEM turns Fortnite into a career playground for Carrefour
Publicis Conseil, in collaboration with BEM, is helping Carrefour break new ground in its communications strategy with the launch of…
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Telstra, Bear Meets Eagle On Fire spotlight everyday internet habits in ‘happy internetting’
Telstra has launched a new campaign for its home internet offering – ‘happy internetting’. With Australians using billions GB of…
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Amaron, TBWA\Lintas put modern bikes’ ‘True Power’ in the spotlight
Modern bikes today are no longer just about getting from point A to point B. With LED lights, powerful horns,…
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Melbourne Park brings ‘Where We Play’ platform to life in new Town Square campaign
Melbourne Park has unveiled its first brand campaign since launching its new ‘Where We Play’ brand platform, celebrating the precinct’s…
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Interrail, We Are Pi unveil ‘The Interrail Effect’ global brand platform
Interrail B.V., the Dutch company behind the iconic Interrail rail Pass, has launched a new global brand platform showing that…
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CHAGEE, ‘The Little Prince’ bring pure matcha to every cup
CHAGEE’s latest collaboration is an unmissable combo of literary classic and tea trend! The international tea brand has officially joined…
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Rexona, frank. Singapore tackle women’s everyday sweat anxieties across Southeast Asia
Rexona, the world’s leading antiperspirant, has launched a new campaign in Southeast Asia in collaboration with frank. Singapore, Omnicom’s dedicated…
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Excitel Broadband launches #AagmanApnoKa campaign for Ganesh Chaturthi
Excitel Broadband, India’s fourth-largest fiber-to-the-home (FTTH) broadband network, has launched #AagmanApnoKa, an AI-led campaign for Ganesh Chaturthi that celebrates the…
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McVitie’s, adam&eve\TBWA celebrate the moments that bring Brits together
pladis-owned McVitie’s is bringing some of its most iconic brands together for the first time with a multi-million pound campaign…
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Havas Malaysia, Campbell’s explore the everyday meaning of comfort
Campbell’s Malaysia has teamed up with Havas Malaysia on a new digital, out-of-home campaign that looks at comfort through the…
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