Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Women’s Aid The Other Kick Off
As England prepares for its opening World Cup fixture tonight, Women’s Aid has launched “The Other Kick Off,” a powerful…
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Versus reveals the beauty of sound for Triangle
For the summer campaign of the French high-fidelity loudspeaker brand, Heroiks Group’s 100% generative AI creative agency Versus has created an outdoor campaign inspired by the great masters of painting, launching June 23 in the Paris metro. What if…
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A tropical symphony: Theo & Philo’s pineapple innovations
Theo & Philo Artisan Chocolates has built a formidable reputation by changing the way we experience local chocolate. They don’t…
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Unilever launches largest sports partnership activation for FIFA World Cup 2026
The global campaign, led by Unilever Personal Care, will see over 35 brands activate, such as Dove, Dove Men+Care, Rexona/Degree…
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Alite, Talented disrupt the acne skincare category with humor
The moment a pimple shows up on your face, the internet shows up. Your cousin surfaces with home remedies, your…
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Blackmores, McCann Singapore challenges younger consumers to outwalk a pet in ‘Pawlympics’
Health supplements company Blackmores is targeting a new generation of active consumers with “Pawlympics,” an integrated campaign grounded in a…
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Elvis taps World Cup 2026 to show the RAF’s sporting side
Elvis has launched “Mission Sport,” the first campaign in the Royal Air Force’s (RAF) advertising history to put football at…
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KFC goes full chicken in new platform from Special
KFC Australia is going all in on its chicken obsession with the launch of Go Full Chicken, a new brand…
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YPF and McCann present “Simbiosis”
There is a dynamic between the players and the fans in which they fill each other with energy. The bond between Argentine…
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Clear Men And Ogilvy Singapore Invite Fans To “Make Your World Cup Legendary” In New Global Campaign
As the world gears up for football’s biggest stage, CLEAR Men and Ogilvy Singapore are turning the spotlight away from…
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Bangladesh’s Cannes Contender: The Two Projects Helping the World Notice Bangladeshi Creativity
For decades, Bangladesh has remained one of the most underrepresented countries in the global creative industry. While the country has…
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BBDO Guerrero, Philippine Airlines’ ‘Safetynovela’ takes home Grand Prix, multiple wins at Asia-Pacific Tambuli Awards 2026
Philippine Airlines (PAL)’s “Safetynovela” won a Grand Prix, gold, and silver at the Asia-Pacific Tambuli Awards, reinforcing the campaign’s success…
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SEEK champions job search relevancy in Asia-wide digital campaign
Job mismatch has long been a concern among Filipino jobseekers. While the national unemployment rate eased slightly to 5% in…
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