Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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FCB India and Google launch Gen Z-targeted integrated campaign for ‘Tap to Pay’ Android feature
MUMBAI, INDIA — In today’s hyper-connected world, phones are more than just devices; they’re lifelines. For Gen Z, this connection…
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Potato Corner and Leron Leron Sinta go literal tongue-in-cheek with loopys and harvest chips relaunch
MANILA, PHILIPPINES — In its quest to find out what’s inside one’s mouth while eating their merienda, Potato Corner goes…
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Jung von Matt DONAU cuts Burger King Austria menu to 1 item to promote voter participation
VIENNA, AUSTRIA — 2024 has been a year of important elections all over the world, with even more to come.…
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TBWA\ Thailand and Juice Network show why Spotify is Thai Gen Zs’ go-to music platform
SINGAPORE — Global leading audio platform Spotify has released its latest ATL campaign in Thailand with lead agencies Juice Network and…
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AIC and The Secret Little Agency declare that beauty has no age limits through ‘Break the silver ceiling: One photo at a time’
SINGAPORE — The Agency for Integrated Care (AIC), in partnership with The Secret Little Agency, has launched the second phase…
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The One Show 2025 launches call for entries with campaign by Cutwater
NEW YORK, CITY — The One Club for Creativity has officially launched The One Show 2025, supported by an engaging call for entries campaign by creative and media…
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This Daughter’s Day, Stayfree doesn’t shy away from taboo topics such as periods
MUMBAI, INDIA — In honor of Daughter’s Day, menstrual hygiene brand Stayfree launched its latest digital campaign highlighting the importance…
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Publicis London flies theater-goers across the world with Cathay and LW Theatres partnership
LONDON, UK — Publicis London and Cathay have unveiled a new campaign to celebrate the premium travel lifestyle brand’s partnership…
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Journalists in imprisonment speak out for press freedom
PARIS, FRANCE — An estimated 581 journalists are imprisoned around the world today: for the crime of simply doing their…
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Grey Malaysia creates super slow-motion campaign to launch Coway BEREX
KUALA LUMPUR, MALAYSIA — As one of the leaning brands for water and air purifiers, Coway has been diversifying its…
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Various agencies join the 5th Mental Health Film Festival Singapore to raise awareness on mental health issues
SINGAPORE — Mental health issues in Singapore are on the rise, with a 2022 survey by the Ministry of Health…
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Tourism Ireland and Publicis London reclaim Ireland as Home of Halloween
LONDON, UK — Tourism Ireland and creative agency Publicis London have created a campaign to highlight that Halloween, a celebration beloved…
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Festive queues get a refreshing twist with Coca-Cola and Ogilvy’s ‘Happy to queue’
MUMBAI, INDIA — This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have brought a fresh twist to the…
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