Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Income Insurance, Leo Singapore put cherished memories at the heart of home protection
Income Insurance, in partnership with Leo Singapore, has launched a new Home Insurance campaign that encourages homeowners to rethink what…
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7-Eleven Singapore launches ‘Find The Good Stuff’ to redefine convenience retail
As convenience becomes an expectation rather than a point of difference, 7-Eleven Singapore is repositioning itself as a destination for…
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Ogilvy Vietnam turns football’s most debated breaks into fan wins
“Hydration breaks or ad breaks?” — a new frustration for football fans watching from home, trapped in an endless barrage…
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Kill Boring Dead launches first campaign for Cathay Pacific with creator-led TikTok strategy
Social-first creative agency Kill Boring Dead (KBD) has launched its first campaign for Cathay Pacific since being appointed to the…
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Kasama Mo Mangarap: New GCash Stories film celebrates second chances with Atty. Sheila Gomez’s journey to the bar
Not every dream unfolds exactly as planned, and the journey toward making it a reality isn’t always a straight path.…
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McDonald’s and Leo UK put sauces centre stage in ‘Here for the Sauce’ campaign
McDonald’s and Leo UK are launching “Here for the Sauce,” a new campaign that invites fans to participate and co-create in their shared love of McDonald’s sauces. The campaign is built on the fan truth that for many McDonald’s customers, the sauce is not the side, it’s the main event.…
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How dentsu Tokyo turned NIKKA Whisky’s philosophy of difference into a Cannes-winning creative language
Some of the most compelling creative work begins not with a campaign idea, but with a brand belief. This holds,…
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The England and Wales Cricket Board’s The Hundred brings the drama this summer
The England and Wales Cricket Board (ECB) today launches the sixth season of The Hundred, following its most successful year…
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Your everyday commute has been given a Brand New Day treatment
Spider-Man: Brand New Day fever has hit Metro Manila’s train systems! The two lines of the Light Rail Transit (LRT-1…
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Sunsilk and BABYMONSTER embrace moments behind the spotlight in new campaign celebrating confidence through life’s challenges
Unilever’s Sunsilk has unveiled a new campaign featuring global K-pop sensation BABYMONSTER, taking audiences behind the glamour of idol life to reveal the determination, resilience, and confidence required to thrive. This creative campaign was developed in collaboration with…
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Krungsri Auto and dentsu One Bangkok spotlight the resilience behind asmile in new Car4Cash campaign
Krungsri Auto has launched “When Life Isn’t So Funny Anymore,” a new campaign developed by dentsu One Bangkok for Car4Cash…
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Anselmo Ramos gets smacked in the follow-up film by GIGIL, GUT & ARCADE
GIGIL, GUT, & ARCADE have released another slapping new film to promote Cowards Don’t Go To Heaven by Eugene Cheong,…
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McDonald’s Philippines celebrates what makes us human in the age of AI
For decades, McDonald’s World Famous Fries have been part of countless moments shared between friends, after school, on road trips or movie…
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