Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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PEUGEOT, agency 777 France closely attune to the daily lives of professionals in its new campaign, ‘Unexpected Made Easy’
In commercials, everything usually goes according to plan. In the real lives of professionals, that’s rarely the case. A flock of sheep suddenly blocks the road, but we easily drive around…
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s.Oliver, Jung von Matt launch new campaign featuring supermodel Heidi Klum and her younger self
What happens when an icon encounters her own past? For s.Oliver’s new brand campaign, the Jung von Matt BEAUTY COLLECTIVE has staged a unique double casting featuring Heidi Klum alongside her younger self. Bergisch Gladbach meets Beverly Hills;…
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Uber Eats launches new brand platform ‘Phew’, via Special
Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand platform, ‘Phew’.…
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Nestasia turns festive hosting into a celebration of design
Nestasia, the modern home and lifestyle brand, is turning the spotlight on the one thing its festive collection is designed…
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Dentsu Hong Kong, yuu turn rewards into personal expressions with yuu-moji
Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to…
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Lifree uses Instagram’s viral 80s trend to rethink ageing
Instagram’s viral 80s trend is bringing nostalgia back into the spotlight, but Lifree is using the moment to make a…
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Bombay Shaving Company challenges razor conventions with Switch4
Bombay Shaving Company has launched its latest campaign for Switch4, a new 4-blade cartridge that takes a different approach to…
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KFC, Special turns pickle obsession into a lifestyle with ‘Picklecore’ campaign
KFC Australia has launched a new campaign via Special, turning the humble pickle into an entire subculture, to support its…
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Julia Barretto and Maris Racal battle for 1% cashback in Maya’s latest campaign
Julia Barretto and Maris Racal are back, and they’re taking getting more from your money to a whole new level.…
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Under Armour and Colenso BBDO champion commitment with new APAC brand platform
Under Armour has partnered with Colenso BBDO to launch a new brand platform across the region. At its heart, “Commit”…
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Standard Chartered and dentsu Singapore bring AI innovation to latest ‘Now’s Your Time for Wealth’ campaign
Standard Chartered has launched the third phase of its “Now’s Your Time for Wealth” campaign, combining AI-powered innovation, wealth expertise…
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CJ WORX gives a cultural guardian a new job: Telling Thais to get up
Every day, thousands of Thais live with the risks of NCDs. Yet one of the simplest ways to reduce the…
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StudyIn brings the world’s top universities to Manila as Filipino students look beyond borders
More Filipino students are choosing to study overseas than ever before. Industry estimates put the number currently studying abroad at…
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