Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Australian Defence Force Launches enhanced recruitment platform with Sitecore and VML
SYDNEY, AUSTRALIA — The Australian Defence Force (ADF), in partnership with creative agency VML and enterprise-leading end-to-end digital experience software…
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Youthline and MullenLowe Singapore exhibit ‘The Rooms That Remain’ for suicide awareness
SINGAPORE — Youthline, a charity providing youth mental health services, and PleaseStay Movement, a non-profit suicide advocacy group, have launched a…
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Cadbury puts the spotlight on volunteers in custom Gen AI video campaign by Ogilvy
MELBOURNE, AUSTRALIA — Australian and Kiwi consumers can now celebrate the tireless and generous efforts of sporting volunteers in grassroots sport through a unique, first-of-its-kind online custom video…
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R/GA and Ponos celebrate The Battle Cats with ‘Nyanko Nyaward’ anniversary campaign
SEOUL, SOUTH KOREA — R/GA and PONOS have launched the “Nyanko Nyawards,” an outrageously fun event marking a decade and…
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Income Insurance, together with BBH Singapore and Publicis Chemistry, promote investment flexibility with cat metaphor
SINGAPORE — Income Insurance has created a proposition around flexibility for its investment suite of products, brought alive through a…
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Cathay’s anniversary film commemorates 25 years of Asia Miles
HONG KONG — As a premium travel lifestyle brand, Cathay is dedicated to elevating the life experiences of its members by…
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From digital stamps to self-test kits, let’s deep dive into these campaigns
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Orange and Publicis Conseil release a mockumentary to highlight phishing threats in France
PARIS, FRANCE — 78% of French people believe they have the right reflexes when it comes to cyberattacks, yet 65%…
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Decathlon pioneers natural rubber alternative to neoprene wetsuit in inventive campaign
LONDON, UK — Sporting goods retailer Decathlon has taken an inventive approach to launch the revolutionary Yulex100, the first and…
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Lalamove portrays driver partners as local hero figures in ‘Heroes Behind the Wheel’ regional campaign
HONG KONG — Lalamove, the leading on-demand delivery platform, unveiled its new “Heroes Behind the Wheel” regional branding campaign to…
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Diageo Brasil wins Cannes Lions Grand Prix with AlmapBBDO’s Johnnie Walker campaign correcting a historic error
CANNES, FRANCE — Diageo Brasil‘s triumphant win at this year’s Cannes Lions International Festival of Creativity with Johnnie Walker‘s powerful…
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McCann Worldgroup Latin America presents its pieces participating in the 2024 Cannes Lions Festival
CANNES, FRANCE — Shortly before the 71st edition of the Cannes Lions International Festival of Creativity, McCann Latin America shared its campaigns registered in the most awaited event by the marketing and advertising industry.…
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