Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Hong Kong brands and influencers proudly proclaim ‘Hong Kong Never Normal’ with TBWA
HONG KONG — Is Hong Kong back to normal? It’s a question that continues to be asked of people who live…
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Wolf BKK launches special KFC packaging to bring the iconic chicken brand inside hospitals for Thai Doctor’s Day
BANGKOK, THAILAND — For over 40 years, as the No. 1 fried chicken brand in Thailand, KFC has built a special…
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Thousands of animal species invite the world to discover Colombia, the country of beauty
BOGOTA, COLOMBIA — Colombia is one of the world’s most visited places annually, and these travelers are not human. We refer…
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AUSTRALIE hijacks ‘skip ad’ button for powerful women’s rights campaign
PARIS, FRANCE — As reports of violence against women reach record numbers since #MeToo, resources for victims have diminished. La Fondation…
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Adidas unveils exclusive Adizero Desert Runner Collection, debuts art installation in Dubai
DUBAI, UNITED ARAB EMIRATES — Adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence…
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The culprit is revealed: Waitrose concludes its festive ‘Sweet Suspicion’ mystery campaign
LONDON, UK — Waitrose has unveiled the second installment of its Christmas advert titled “Sweet Suspicion, A Waitrose Mystery.” In this…
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Celebrating 12 Years of The Battle Cats: R/GA and PONOS bring Sengoku strategy to life through cinematic art
TOKYO, JAPAN – To mark popular the 12th anniversary of popular tower defence mobile game The Battle Cats, creative innovation company…
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Perth Festival visualizes itself in truths, dunes, and mischief in rebrand and summer campaign made with Hypnosis
PERTH, AUSTRALIA – Perth Festival, WA’s premier arts festival, has rebranded and launched a new summer campaign from Hypnosis as it…
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What happens when the festivities are over? AAMI and Ogilvy captures the quirks of Aussie Christmas
MELBOURNE, AUSTRALIA — Capturing the quirks of an Australian Christmas and its day-after chaos, AAMI has launched a humorous new campaign…
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When forgiveness turns fatal: BBDO Bangkok amplifies Gigi Supitcha’s story to inspire a movement against abuse
BANGKOK, THAILAND — Domestic violence remains a pressing issue in Thailand, with cases continuing to rise over the years. In…
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JuanHand launches new campaign to strengthen financial inclusion among Filipinos
MANILA, PHILIPPINES — Over six million families are dealing with the aftermath of the recent typhoon, while rising inflation continues to…
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Grey Thailand strengthens connection with Gen Zs with ‘Thainess’ campaign for PunThai Coffee
BANGKOK, THAILAND — What thoughts spring to mind when you think of Thailand? An abundance of magnificent temples adorned with…
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Vivo pays tribute to tennis player Rafael Nadal ahead of his retirement with ‘Unforgettable’ campaign
SAO PAULO, BRAZIL — Tennis player Rafael Nadal has recently announced his retirement following next season’s Davis Cup. Vivo, Nadal’s sponsor…
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