Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Excitel Broadband launches #AagmanApnoKa campaign for Ganesh Chaturthi
Excitel Broadband, India’s fourth-largest fiber-to-the-home (FTTH) broadband network, has launched #AagmanApnoKa, an AI-led campaign for Ganesh Chaturthi that celebrates the…
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McVitie’s, adam&eve\TBWA celebrate the moments that bring Brits together
pladis-owned McVitie’s is bringing some of its most iconic brands together for the first time with a multi-million pound campaign…
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Havas Malaysia, Campbell’s explore the everyday meaning of comfort
Campbell’s Malaysia has teamed up with Havas Malaysia on a new digital, out-of-home campaign that looks at comfort through the…
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PEUGEOT, agency 777 France closely attune to the daily lives of professionals in its new campaign, ‘Unexpected Made Easy’
In commercials, everything usually goes according to plan. In the real lives of professionals, that’s rarely the case. A flock of sheep suddenly blocks the road, but we easily drive around…
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s.Oliver, Jung von Matt launch new campaign featuring supermodel Heidi Klum and her younger self
What happens when an icon encounters her own past? For s.Oliver’s new brand campaign, the Jung von Matt BEAUTY COLLECTIVE has staged a unique double casting featuring Heidi Klum alongside her younger self. Bergisch Gladbach meets Beverly Hills;…
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Uber Eats launches new brand platform ‘Phew’, via Special
Marking the latest chapter in their nine-year creative partnership, Uber Eats and Special have unveiled a new brand platform, ‘Phew’.…
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Nestasia turns festive hosting into a celebration of design
Nestasia, the modern home and lifestyle brand, is turning the spotlight on the one thing its festive collection is designed…
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Dentsu Hong Kong, yuu turn rewards into personal expressions with yuu-moji
Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to…
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Lifree uses Instagram’s viral 80s trend to rethink ageing
Instagram’s viral 80s trend is bringing nostalgia back into the spotlight, but Lifree is using the moment to make a…
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Bombay Shaving Company challenges razor conventions with Switch4
Bombay Shaving Company has launched its latest campaign for Switch4, a new 4-blade cartridge that takes a different approach to…
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KFC, Special turns pickle obsession into a lifestyle with ‘Picklecore’ campaign
KFC Australia has launched a new campaign via Special, turning the humble pickle into an entire subculture, to support its…
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Julia Barretto and Maris Racal battle for 1% cashback in Maya’s latest campaign
Julia Barretto and Maris Racal are back, and they’re taking getting more from your money to a whole new level.…
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Under Armour and Colenso BBDO champion commitment with new APAC brand platform
Under Armour has partnered with Colenso BBDO to launch a new brand platform across the region. At its heart, “Commit”…
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