Dentsu Hong Kong has partnered with yuu, Hong Kong’s leading loyalty platform, to launch yuu-moji, an AI-powered activation designed to transform how Members perceive and engage with rewards.
Developed as the flagship expression of yuu’s refreshed brand platform, “Rewards for Every yuu,” the campaign aims to move the brand beyond transactional points collection and into a more emotionally meaningful role in members’ Everyday lives. Drawing on AI-powered personalisation and active member participation, yuu-moji turns individual aspirations, passions and daily moments into unique digital identities that celebrate the many ways yuu Members enjoy rewards.
The AI-powered experience is the first major activation under yuu’s brand refresh, transforming members’ everyday aspirations into personalised digital identities and bringing the new “Rewards for Every yuu” platform to life.
“As yuu continues to evolve, our ambition is to create a brand that feels as personal as the lives of our members. yuu-moji brings our refreshed promise, ‘Rewards for Every yuu,’ to life by celebrating the different aspirations, passions and moments that make each person unique. By combining creativity, technology and self-expression, we’re creating a more meaningful connection between rewards and everyday life,” said May May Wong, Head of Marketing, yuu Rewards.
“Loyalty programs have traditionally focused on transactions. We saw an opportunity to focus on identity instead. The challenge wasn’t getting people to earn more points. It was helping them recognise the value behind those points. yuu-moji turns members into the face of the brand, using AI to transform everyday moments into personal expressions of what rewards can unlock. It’s a shift from collecting points to celebrating possibilities,” added Anna Wong, Chief Growth Officer, Dentsu Creative Hong Kong.
CREDITS
Dentsu Hong Kong
Chief Growth Officer: Anna Wong
Executive Creative Director: Timothy Li
Director Of Digital And AI Solutions: Fanko Yim
Head Of Creative Service: Christy Leung
Senior Account Director: Tim Lam
Creative Director: Ivan Au
Associate Creative Director: Toby Hong, Ronald Yiu
Senior Strategist: Emmy Ip
Senior Art Director: Caleb Lam, Harry Wong
Senior Copywriter: Michael Mak
Account Manager: Zoey Li
Assistant Project Manager: Venus Wong
