GLOBAL – DECEMBER 2011: Variety is the spice of life, just as how variations in culture make a country unique.
The Gunn Report released its “Vive La Difference” (Long live the difference) Reel via its website (www.gunnreport.com). The reel is a compilation of several commercials from all over the world in the 1970’s until the 2000’s that depict the different idiosyncrasies, stereotypes, and cultures that make every country different from one another.
Commercials included in the reel are Bundaberg Rum’s “Only in Australia” by Leo Burnett London (2008), Malibu Rum’s “Bus” (2000) by Lowe Lintas, Coity L’Almant’s “French Lesson” (1978) by Boase Massimi Pollitt, Budweiser’s “Whassup/Wasabi” (2000) DDB Chicago, Statoil’s “Tourist Bus” (1991) by Leo Burnett Oslo, and Mini Cooper’s “This is America” (2003) by Crispin Porter + Bogusky, to name a few.
“Are the stereotypes evolving over the years? On this evidence, not very much. And maybe not that much in real life too. But you be the judge,” The Gunn Report said.
Along with the release of the reel, The Gunn Report encourages readers to nominate a commercial that they think should be on the Vive La Difference Reel. The first three readers whose suggestions will be chosen will get a complimentary copy of The Gunn Report and Showreel of The Year 2011 Book.
Established in 1999, The Gunn Report compiles the list of winners from notable Advertising award shows in the world annually. Over the years, the annual publication has been the resource for worldwide league tables of the most successful print and television headed by Donald Gunn and Emma Wilkie.
Image: BBH “Millionairess” Phileas Fogg Tortilla Snacks (1988)
The complete list of commercials included in Vive La Difference reel can be seen below:
1970’s
How the British see the French: Coity L’Almant’s “French Lesson” (1978) by Boase Massimi Pollitt
How the British see the French and Germans: Philishave’s “Campers” (1976) by Campbell-Ewald
1980’s
How the British see the Australians: Castlemaine XXXX’s “Flying Doctor” (1986) by Saatchi & Saatchi London
How the British see Mexicans: Phileas Fogg Tortilla Snacks’ “Millionairess” (1988) by Bartle Bogle Hegarty
How cowboys see Californians: Henry Weinhard’s “Chuckwagon” (1987) by Hal Riney & Partners
How American tourists see Japan: Citicorp Travellers Cqs’ “Bath House” (1981) by Doyle Dane Bernbach
How Americans see the French: Gallo Wines’ “You are Kidding” (1984) by Ogilvy & Mather San Francisco
How American boys see Swedish girls: Coca Cola’s Speed (1981) by McCann-Erickson
1990’s
How Californians see the French: Mumm Cuvee Naoa’s “The French Come to Won” (1992) by Goodby Silverstein & Partners
How Scandinavians see Americans: Statoil’s “Tourist Bus” (1991) by Leo Burnett Oslo
How Europeans see each other: Odeon Theatre’s “The Theatre of Europe” (1994) by Opera RLC
How Americans see foreign food: Portland International Film Festival’s “Foregin Food” (1990) by Wieden & Kennedy
How the British see the Turkish goat herders: “Barclaycard’s “Turkish Prison” (1993) by BIMP DDB Needham
How Italians see themselves: Johnny Lambs Boxer Shorts’ “Boxers” (1991) by Impact Dolci & Biasl
How Argentinians see the Swiss: Camille Bloch Chocolate’s “Swiss” (1994) by Verdino Bates
How Norwegians see the British: Braathens Safe Airline’s “Gatwick” (1994) by Leo Burnett Oslo
2000’s
How the Aussies see the Poms: Bundaberg Rum’s “Only in Australia” (2008) by Leo Burnett London
How Americans see the Russians: California Milk Processor Board’s “Russian Family” (2005) by Goddby Silverstein & Partners
How Americans see the Japanese: Budweiser’s “Whassup/Wasabi” (2000) by DDB Chicago
How Europeans see North Korea: Delta Lloyd Insurance “Parade” (2001) by TBWA/Campaign Company
How Americans see the British: Mini Cooper’s This is America” (2003) by Crispin Porter + Bogusky
How Americans see foreign sports: Fox Sports Net/Rregional’s Turkey (2001) and “India” (2001) by Cliff Freeman and Partners
How Romanians see themselves: MTV Romania’s “Wedding” (2005) by McCann Erickson Romania
How the British see Ukranians: Trojan Condoms’ “Weightlifting” (2004) by The Viral Factory
How Brazilians see Anglo-Saxons: Bonjour Paris French School’s “Heart Attacks” (2004) by DDB Brasil
How the British see the Carribeans: Malibu Rum’s “Bus” (2000) by Lowe Lintas
How Americans and Japanese golfers differ: HSBC’s “Hole in One” (2005) by LOWE London
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