Publicis JimenezBasic Philippines has appointed Golda Roldan as General Manager, effective immediately. In her new role, she will lead the agency’s business operations, growth agenda, talent development, and client partnerships as Publicis JimenezBasic accelerates its transformation into a future-ready agency powered by creativity, data, technology, and integrated capabilities.
Golda joins Publicis JimenezBasic with nearly three decades of experience in building high-performing organizations, driving business transformation, and delivering innovative marketing solutions for leading brands. Recognized as one of the country’s most respected industry leaders, she brings deep expertise in navigating organizational change, accelerating growth, and fostering cultures that empower talent and creativity.
Her appointment reflects Publicis JimenezBasic’s continued commitment to strengthening its leadership bench as the agency expands its integrated offering — bringing together creativity, data, technology, media, and strategy to solve complex business challenges and deliver measurable impact for clients.
Throughout her career, Golda has championed innovation and transformation, helping organizations navigate change while building strong cultures, developing talent, and driving sustainable business growth. She is also widely respected for her contributions to the Philippine advertising industry, where she has helped advance standards in governance, leadership, and creative excellence.
“What drew me to Publicis JimenezBasic is its ambition to continually evolve and its belief that transformation happens when creative excellence, technology, data, and human talent come together,” said Golda Roldan, General Manager of Publicis JimenezBasic Philippines. ” The agency has a strong legacy and an equally exciting future. I’m honored to join the PJB team, and excited to partner with new clients and brands, as well as those I’ve had the privilege of working with through the years. Together, we will live out the Groupe’s purpose of creating a meaningful difference. This is a chance to help shape what comes next.”
Tats Cruz, Chief Creative Agencies Officer of Publicis Groupe Philippines adds, “Golda brings the kind of leadership that aligns strongly with where we’re taking Publicis JimenezBasic. As we continue to transform the agency and deepen the way we connect creativity, data, technology, and strategy, her experience in building strong teams and driving growth will help unlock new opportunities for both our people and our clients.”
Raymond Arrastia, Chairman of Publicis Groupe Philippines, said: “At Publicis Groupe, we believe our greatest competitive advantage is our people. Golda’s appointment reflects our continued investment in world-class leadership that will shape the future of our agencies and create lasting value for our clients. As the industry continues to evolve, her leadership, perspective, and ability to drive growth will be invaluable as we continue to strengthen Publicis JimenezBasic and accelerate our ambitions for the years ahead.”
