Publicis JimenezBasic
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adobo Exclusive
Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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Campaign Spotlight
GCash and Publicis JimenezBasic embark on a stylish 2024 with Heart Evangelista-Escudero as Brand Ambassador
MANILA, PHILIPPINES — In a fashionable start to 2024, finance superapp GCash unveiled international fashion icon Heart Evangelista-Escudero as its…
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People
Propel Manila amps up creative prowess with newly appointed ECD Jao Bautista and Creative Director Michelle Edu
MANILA, PHILIPPINES — Propel Manila – the global digital independent agency of the year – is going even bigger with…
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Awards News
Publicis JimenezBasic’s Kenneth Tan and Louis Ayson will be at Cannes Lions this year as the 2023 Kid Lions champs
MANILA, PHILIPPINES — The Creative Guild of The Philippines (CGP) has once again called for young creatives to conquer the…
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Insight
DDB and GroupM dominate Philippine R3 Business League in December 2022
MANILA, PHILIPPINES — R3 Worldwide has released its new business league for December 2022 in the Philippines. Creative agencies Rank…
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adoboPicks
This week’s best campaigns combat solo dining anxiety, transform cheap beer, and celebrate the return of an all-out Christmas season
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Press Release
Pinoy Christmas is finally back in all its all-out glory with Jollibee’s ‘Sarap ng Pasko’ campaign
MANILA, PHILIPPINES — Jollibee and its creative agency Publicis JimenezBasic (PJB) show the kind of Christmas that Pinoys love and…
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Insight
DDB and OMD top R3 Worldwide’s new business league rankings in the Philippines for July 2022
MANILA, PHILIPPINES — R3 Worldwide has released its new business league in the Philippines for the month of July 2022.…
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Featured
adoboPicks: The best of Asia at Cannes Lions, Father’s Day ads by McDonald’s and Jollibee, and more weekly campaign favorites
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Campaign Spotlight
Campaign Spotlight: Globe honors Pride Month with new ad — produced, starring, directed and written by LGBTQ Filipinos
MANILA, PHILIPPINES — In Globe Telecom’s year-long “Pagandahin ang Araw-araw” [Make Everyday Beautiful] campaign, the brand celebrates Pride Month by…
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Campaign Spotlight
adoboPicks: 5 Iconic Filipino ads that got LGBTQ representation right
MANILA, PHILIPPINES — The LGTBQ+ community is one of the most under-represented sectors in advertising. Every year, during Pride Month,…
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Campaign Spotlight
Campaign Spotlight: This Mother’s Day film from Globe tells you who to vote for
MANILA, PHILIPPINES — Mother’s Day was celebrated last May 8. This annual celebration was followed by an even more historic…
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Campaign Spotlight
Campaign Spotlight: Jollibee shows the joy of eating out safely in the new normal in latest video with Publicis JimenezBasic
MANILA, PHILIPPINES – Jollibee and its creative agency Publicis JimenezBasic (PJB) capture the unique experience of dining out in the…
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