InsightNew Business

DDB and OMD top R3 Worldwide’s new business league rankings in the Philippines for July 2022

MANILA, PHILIPPINES — R3 Worldwide has released its new business league in the Philippines for the month of July 2022.

Creative agencies

DDB sits at the top of the ranking for creative agencies with its win for Rizal Commercial Banking Corporation (RCBC) Digital Project; followed by Dentsu for Chowking Food Corp. Ogilvy comes in third for the accounts PT Mayora Indah Tbk, and Del Monte Philippines Inc.

Sponsor
Rank
Agency
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
DDB
Rizal Commercial Banking Corporation (RCBC) Digital Project
3.5
2
Dentsu
Chowking Food Corp
3.1
3
Ogilvy
PT Mayora Indah Tbk, Del Monte Philippines Inc
1.7
4
McCann WorldGroup 
Okada Manila Project, PJS Law Firm Project, Galderma Project, Ezyhaul Project
0.7
5
Publicis Worldwide
Nestle
0.6
6
Leo Burnett 
SM Prime Holdings Inc, Philip Morris International
0.4
7
BBDO 
FMCG Client
0.3

Completing the seven agencies in the rankings are McCann WorldGroup, Publicis Worldwide, Leo Burnett, and BBDO.

Media agencies

Meanwhile, 17 media agencies made it to the July new business league with OMD in the lead for Reebok, and Unilab accounts. Publicis JimenezBasic followed suit for winning Monde Nissin, while Performics ranked third for their Universal Robina Corporation Project.

Rank
Agency
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
OMD
Reebok, Unilab
1.2
2
Publicis JimenezBasic
Monde Nissin
0.8
3
Performics
Universal Robina Corporation Project
0.7
4
Wavemaker
Paymaya AOR (Affiliate Marketing), Uniqlo Philippines
0.7
5
Carat
Universal Robina Corporation, The Insular Life Assurance
0.6
6
Universal McCann
tourism promotions board philippines – Global Media Project, JS Unitrade – EQ Diapers, Eneos
0.4
7
Havas Media
Philippine Airlines (PAL), Philippine National Bank
0.3
8
Starcom
Telecom Client
0.4
9
PHD
Skechers
0.2
10
Spark Foundry
IT Client
0.2
11
Black Pencil Advertising
Century Pacific Food, Inc
0.2
12
Initiative
ESPRIT, Watsons App Project
0.2
13
OMG 
Angkas
0.2
14
dentsu X
Villarica
0.1
15
iProspect
Food Client
0.0
16
Zenith
Pharm Client
0.2
17
Mindshare
Kyndryl Project, Oppo, General Mills, Savencia
0.3

Other agencies that made it to the top 10 are Wavemaker, Carat, Universal McCann, Havas Media, Starcom, PHD, and Spark Foundry.

For more information, visit R3 Worldwide’s website.

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