Ogilvy
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People
Ogilvy Thailand names Mettipapan Tongton as new Ogilvy lead
Ogilvy Thailand today announced the appointment of Mettipapan Tongton as Ogilvy Lead, succeeding Chief Executive Officer Jiravara Virayavardhana, who is retiring after more than 31…
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Brand & Business
Ogilvy appointed Agency of Record for Lite n’ Easy
Leading Australian health and wellbeing brand Lite n’ Easy has appointed Ogilvy as its agency of record, following a competitive…
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Insight & Intelligence
Ogilvy unveils inaugural 2026 APAC Believability Index ‘The Power of Proof’ study reveals hidden cost of lost belief
Ogilvy released its first APAC 2026 Believability Index: The Power of Proof – a comprehensive study examining how consumers across…
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Brand & Business
Ogilvy launches first-of-its-kind live Commerce Competition in Singapore to Champion the Future of Creator Commerce
Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought…
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Brand & Business
Ogilvy announces global and APAC leadership transitions as Kent Wertime retires and Chris Reitermann focuses on WPP Greater China
Ogilvy today announced a series of leadership transitions across its global and Asia Pacific networks. Kent Wertime, one of the agency’s most accomplished and long-serving leaders, will officially retire at the end…
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Campaign Spotlight
‘The Devil Wears Prada 2’ is a masterclass in immersive marketing and nostalgia
Over the years, The Devil Wears Prada has solidified its status as a cult classic, driven by its massive cultural…
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Campaign Spotlight
Vaseline captures generational care in ‘Love Hurts’ campaign
Vaseline has unveiled “Love Hurts,” a new campaign film that immortalizes the stubborn, unspoken, everyday act of love: a parent,…
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Insight & Intelligence
The human premium: Ogilvy ANZ maps the future of marketing in an AI-driven world
SYDNEY, AUSTRALIA – Ogilvy today launches its ninth annual report into key communications trends and marketing challenges, revealing that communicators…
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Featured
Remembering Piyush Pandey: The man who made creativity live in people’s hearts
GLOBAL – It is with profound sadness that we announce the passing of Piyush Pandey, a true Ogilvy giant. He…
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Campaign Spotlight
Supercoat celebrates the little things that make every dog super in new spot by Ogilvy
SYDNEY, AUSTRALIA – The everyday “super” traits of Australia’s much-loved pets are brought to life in a distinctive new Purina…
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Campaign Spotlight
Bev and Barry say ‘Stuff It. Live More.’ in new Storage King platform, via Ogilvy
SYDNEY, AUSTRALIA – Meet Bev and Barry, the loveable stars of Storage King‘s category-breaking new “Stuff It. Live More.” brand platform, set to transform the way Aussies and Kiwis look at storage. Developed by Ogilvy and live this…
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Campaign Spotlight
KFC, Ogilvy serve up a love story in ‘Sweet Tokyo’ campaign
SYDNEY, AUSTRALIA – Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully…
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adobo Exclusive
Lessons from Titanium: Ria Ocampo on ‘Vaseline Verified,’ creative resilience, and leading Southeast Asia onto the world stage
MANILA, PHILIPPINES – When Ria Ocampo first stepped into advertising, she was drawn not just by craft, but also by…
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