InsightNew Business

R3 Worldwide ranks Ogilvy and Zenith as leaders in new business league for Asia Pacific

MANILA, PHILIPPINES — R3 Worldwide has released its new business league in the Asia Pacific region for the month of July 2022.

Creative agencies

Ogilvy heads the creative agencies ranking with four accounts: HK Polytechnic University Hong Kong, Hugel Korea, Ministry of Communications & Information Singapore Singapore.

Sponsor

DDB placed second with Aptamil Hong Kong, and MaoPu (Chinese White Wine) China Project accounts.

With four wins this month — Msc Pfizer India, The Macallan, Famous Grouse Global CRM, Monster.com India — Wunderman Thompson took the third place in the rankings.

Rank
Agency
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
Ogilvy
HK Polytechnic University Hong Kong, Hugel Korea, Ministry of Communications & Information Singapore Singapore
55.5
2
DDB
Aptamil Hong Kong, MaoPu (Chinese White Wine) China Project
40.3
3
Wunderman Thompson
Msc Pfizer India, The Macallan, Famous Grouse Global CRM, Monster.com India
29.4
4
VMLY&R
Galderma Thailand Project, QSR Brands for KFC Malaysia Project, Thai Oil Thailand Project
27.3
5
Dentsu
Watson’s Personal Care Stores Taiwan, Honda Vietnam Co., Ltd. Vietnam Project, Chowking Food Corp. Philippines
20.4
6
Havas Worldwide
Apex Avis Budget Australia, Banking Circle Group Singapore, ECSO Global Pvt Ltd India Project
19.9
7
BBDO
BMW China, Wacoal Japan Project, Medibank Australia
18.2
8
Saatchi & Saatchi 
Siemens Global, Medecins Sans Frontieres Australia
16.9
9
M&C Saatchi Group
Jimmy Brings Australia Project, AUIB Iraq
14.8
10
McCann Worldgroup 
Okada Manila Philippines Project, TaoBao China Project
14.6
11
Leo Burnett 
PepsiCo brands India, FrieslandCampina Malaysia, LazyPay India
12.3
12
BBH 
Roposo India, Moonton Technology Co. Ltd. China Project
10.9
13
R/GA 
GM (Luxury Division) China, McDonald’s Australia
7.4
14
Isobar 
PepsiCo, Inc., FWD Group Singapore Project, Taiwan Shiseido
6.1
15
Publicis Worldwide 
Ferrero Philippines, Carlsberg Vietnam
5.0
16
Smith St 
Coles Supermarkets Australia
5.0
17
Digitas 
Marvel Realtors India, Pfizer
4.9
18
Grey Group 
Scentre Group Australia, PlanPay Australia, The Field Australia
4.6
19
Wondrlab 
Quiz Master India, Food Service India Pvt Ltd India Project
4.6
20
Mullenlowe Group 
The South West Edge Australia
4.0

Out of 20 in total, Wunderman Thompson, VMLY&R, Dentsu, Havas Worldwide, BBDO, Saatchi & Saatchi, M&C Saatchi Group, and McCann Worldgroup also made it to the top 10.

Media agencies

Meanwhile, Zenith landed the first place in the media agencies ranking with three new accounts: Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project. Mindshare came in second with also three accounts: Nestle Vietnam, MTR Corporation Hong Kong, SBI Life India Offline; and Starcom for Lenovo Group China, GlaxoSmithKline Malaysia.

Rank
Agency
Recent wins
Estimated YTD Win Revenue (USD $ M)
1
Zenith 
Berli Jucker Public Company Thailand Project, Homelane India, Huawei China Project
37.2
2
Mindshare 
Nestle Vietnam, MTR Corporation Hong Kong, SBI Life India Offline
58.1
3
Starcom 
Lenovo Group China, GlaxoSmithKline Malaysia
23.3
4
PHD 
Indosat Oreedo Indonesia, Hutchinson (Tri) indonesia, Vitasoy China, Indosat Indonesia, Didi China
19.2
5
Wavemaker 
Truecaller India, Indonesia, Malaysia, OCBC Bank Singapore
27.7
6
OMD 
NSW Government Australia, Coles Australia
18.2
7
Initiative 
Nike Global, Bank of Queensland Australia
12.6
8
Havas Media 
Fireboltt India, Lee Kum Kee China, Kajaria India
11.7
9
Performics 
TikTok India, Mondelez International India, Lenskart India
8.7
10
Dentsu X 
Tata 1MG Technologies Pvt Ltd India, Bosch Limited India
7.6
11
MediaCom 
Fortune Pharmacy Hong Kong, Streamline China, Diptypue Hong Kong
9.8
12
iProspect 
Lenovo Indonesia Indonesia, PT Nipsea Paint and Chemicals Indonesia
5.7
13
Dentsu 
Lenovo Global, Tata 1mg India
5.3
14
Ryvalmedia 
ergoPouch Australia, Manniax Australia, Cardiotech Australia
3.2
15
Carat 
Procter & Gamble Trading (Thailand), Lenovo (KR) Limited Korea
6.7
16
Universal McCann 
Wealth Navi Japan, tourism promotions board philippines Project
2.5
17
Resolution Digital 
Suncorp Australia, TNA Solutions Australia Project
2.4
18
IPG Team Dynamic
BMW, Mini ANZ AP ZA ME
2.0
19
Atomic 212 
Origin Energy Australia, Salesforce (Digital Media & SEO) APAC
2.1
20
Mediahub 
Arla Foods Australia, AHI Carrier Australia
1.2

Other media agencies in the top 10 are PHD, Wavemaker, OMD, Initiative, Havas Media, Performics, and Dentsu X.

For more information, visit R3 Worldwide’s website.

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