Cannes Lions 2020: First Two Festival Theme Reports Released on “Creativity is the Business Growth Engine” and “Let’s Get Back to Brand”


CANNES, FRANCE – Each year, the world’s biggest creative festival, The Cannes Lions Festival of Creativity, dissects the biggest lessons from the previous year’s festival to unearth the right insights going into planning the next. Months ahead of the next affair, Cannes Lions is already eagerly preparing its 2020 edition as it releases this year’s Festival Theme Reports.

The themes revealed were extracted from the insights gathered by the Cannes Lions team conducting in-depth interviews with more than 100 senior agency, creative, and marketing leaders. It brought to light the things they believe mattered most in the industry, and the challenges the entire community is facing together. View the infographic they created with Raconteur to read up on the key takeaways from the study. 

A total of eight theme reports will be released as we come nearer to the festival that dig deeper into the current creative landscape, and these themes will be instrumental in shaping the program for the highly-anticipated 2020 Cannes Lions Festival of Creativity. The first two themes from the series have recently been revealed: “Creativity is the Business Growth Engine” and “Let’s Get Back to Brand”. 

Creativity is the Business Growth Engine looks into the capabilities of creativity in growing a brand’s business, and how to maximize this in a corporation. The report contains the following, and more:

  • Essity’s Gael de Talhouet, VP Brand Building, on why marketers need to shift their mindsets to become growth-obsessed
  • Joe Mcdonnell, Head of Insight for trend forecaster WGSN on how to grow by giving consumers what they need in the ‘end-of-more’ era
  • Lucy Aitken, Managing Editor, Case Studies, for marketing effectiveness authority WARC, with a strategy for re-prioritising and ‘selling in’ creativity

Read the full report here. 

Let’s Get Back to Brand, on the other hand, looks at the value of brands through the lens of longevity, and what it truly means to build a brand that maintains its relevancy through the years. Some of the topics discussed in the report are:

  • Simon Peel, Senior Director of Global Media, Adidas on finding balance and combining short and long-term activity to reach a common goal
  • Joe Mcdonnell, Head of Insight, WGSN on what Gen Z are looking for from your brand
  • Lena Roland, Managing Editor – WARC Knowledge, WARC with insights into where budgets are being spent, and the metrics global brands are using to measure activity

Read the full report here.

Stay tuned as more Festival Theme Reports are revealed here.

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