Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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British photographer Rankin creates ‘Tear Couture Look Book’ to help end global acid violence with McCann Health London
LONDON, UK — Acid Survivors Trust International (ASTi) has enlisted the help of renowned British fashion photographer Rankin on a…
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Apl.De.Ap, Bitto collab with GCrypto for phygital art launch
MANILA, PHILIPPINES — The Philippines continues to be one of the most vibrant markets for artistic innovation in Southeast Asia,…
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Leo Burnett Singapore and Beam Suntory tell a daring odyssey in special Lunar New Year packaging
SINGAPORE — Ushering in the Year of the Dragon, creative agency Leo Burnett Singapore and beverage company Beam Suntory present…
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Safi and MBCS join forces to empower hijabi gamers in ‘Sembur (Spray), Play, Slay’
KUALA LUMPUR, MALAYSIA — Safi and Mediabrands Content Studio (MBCS), respectively the leading Halal personal care brand that helps women…
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Tumi joins hands with Artist Weber Zhang to celebrate the Year of the Dragon
MANILA, PHILIPPINES — TUMI, the leading travel and lifestyle brand, has released a limited-edition collection created in collaboration with Weber Zhang. Weber is an acclaimed and…
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Myntra celebrates Pongal with stunning light show, Palich Palich Pongal
TAMIL NADU, INDIA — To break through the festive season frenzy in Tamil Nadu for Myntra, creative agency Talented conceptualized…
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Cadbury Dairy Milk unveils second installment of Generosity series, made with Ogilvy and Wavemaker India
MUMBAI, INDIA — Cadbury Dairy Milk released its new brand film as a part of its ongoing Generosity campaign. It…
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Ogilvy introduces new step in sexual health journey, ‘Beforeplay’
SYDNEY, AUSTRALIA — In a bid to normalize regular STI testing among young people, the Australian Government has launched a…
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Experience the allure of cruising mindfully with MSC and Dentsu Creative Italy’s ‘For a greater beauty’
MILAN, ITALY — MSC Cruises, the contemporary brand of the Cruise Division of MSC Group, has launched its brand new…
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Saatchi & Saatchi brings Oreo and Pac-man to the top of their game
DÜSSELDORF, GERMANY — In a campaign set to excite consumers just like the legendary arcades did in the ’80s and…
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Find out how a loch-mess monster, ice cream imitation, and fake audiobook are part of our favorite campaigns this week
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Not W+K puts an end to humblebragging for the One Show with a new design platform that blows your trumpet for you
LONDON, UK — NOT W+K, Wieden+Kennedy London’s standalone design and branding studio, unveiled a cheeky visual approach to the 2024 One…
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Globe and SMAC continue Hapag Movement in a bid to end hunger
MANILA, PHILIPPINES — Globe and SMAC continue its steps towards a more sustainable future through its Ibalik ang Sarap ng…
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