Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Celebrate the resilience of Singaporeans with MullenLowe and the Ministry of Communications and Information this Chinese New Year
SINGAPORE — Creative agency MullenLowe Singapore has collaborated with local director Royston Tan to launch a moving and uplifting Chinese New Year film titled “Extended Love.” The three-minute film celebrates the…
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Adam&eveDDB launches film for the world’s first disability inclusion summit with Valuable 500
LONDON, UK — A campaign to promote the world’s first accountability summit for disability inclusion, SYNC25, has just been launched.…
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St Luke’s and Holocaust Memorial Day Trust light up UK landmarks with digital candle display
LONDON, UK — Iconic outdoor advertising sites across the UK lit up to mark Holocaust Memorial Day in creative agency…
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Leo Burnett launches the hottest drop of the year with McDonald’s McSpicy and Frank’s RedHot
LONDON, UK — McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration,…
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Nadine Lustre and Bea Alonzo present Oppo’s nature-inspired Reno11 Series 5G ad
MANILA, PHILIPPINES — Offering an exclusive first look at the OPPO Reno11 Series 5G, brand ambassadors Bea Alonzo and Nadine…
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FairPrice embraces the dragon spirit of kindness in Chinese New Year campaign
SINGAPORE — This Chinese New Year, supermarket chain FairPrice and creative agency Homeground United resurface the legendary story of the…
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Serviceplan Middle East hijacks Google photos to unveil the new BMW iJack
DUBAI, UAE — When it comes to electric vehicles in the UAE, data shows that public charging stations are the…
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GCash and Publicis JimenezBasic embark on a stylish 2024 with Heart Evangelista-Escudero as Brand Ambassador
MANILA, PHILIPPINES — In a fashionable start to 2024, finance superapp GCash unveiled international fashion icon Heart Evangelista-Escudero as its…
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Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
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This week’s top campaigns include mazes unlocked by cookies, sex advice from the Australian government, and an acid attack ‘look book’
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Xiaomi transforms security tech into Mumbai’s animated explorer
MUMBAI, INDIA — The emergence of Computer Generated Imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive…
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The ad industry’s Super Bowl betting season is back with Initiative’s Marketing Multi
SYDNEY, AUSTRALIA — Media agency Initiative has once again called for the industry to put their figurative money where their…
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The Misfits Camp prove that a different type of AI can do wonders for the creative industry
MANILA, PHILIPPINES — While the emergence of artificial intelligence has threatened most jobs in the past year, it must embraced…
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