Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Publicis Groupe Taiwan gives organ donors a voice with ‘Hear My Last Wish’
TAIPEI, TAIWAN — Creative agency Publicis Groupe Taiwan has launched “Hear My Last Wish,” a platform that allows potential organ…
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AIA Singapore urges Singaporeans to protect against critical illness with the appropriate coverage in film by Havas Village
SINGAPORE — AIA Singapore, in collaboration with Havas Village Singapore and integrated specialists from Socialyse, Havas Play, and media agency…
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Urban Company and Talented underscore the dignity of working women in new spot
LONDON, UK — Urban Company, in partnership with Talented, has endeavored to create a conversation around the dignity of labor…
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The National Australia Bank partners with TBWA\ Melbourne on ‘Wrangle Your Money’ initiative for better financial moves
MELBOURNE, AUSTRALIA — The National Australia Bank (NAB), in partnership with TBWA\Melbourne and Mindshare, has unveiled its latest campaign dubbed “Wrangle…
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House 337 and Autistica raise neurodivergent employment opportunities with a very important campaign
LONDON, UK — Creative Agency House 337 and research and campaigning charity Autistica launch the latest phase of their campaign to…
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BBDO Guerrero brings education to the streets with ‘Singing Lessons’ initiative for Childhope Philippines
MANILA, PHILIPPINES — Childhope Philippines is a charity that aims to uphold and protect children’s rights. To help out-of-school youth gain…
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Listerine harnesses complete mouth protection in latest campaign
MANILA, PHILIPPINES — Listerine Philippines has launched its campaign on strengthening Filipinos’ oral hygiene. In 2018, results from the National…
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Pepsi walks into a new era with VaynerMedia, launching stronger messaging, logo, and world-class ambassadors
BANGKOK, THAILAND — Suntory PepsiCo Beverage (Thailand) is bringing to life the fizziest activations to celebrate Pepsi’s entry into its…
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Eastpak raises the flag of individuality and creativity in cosplay and role play-inspired global campaign
LONDON, UK — Lifestyle brand, Eastpak, launches its 2024 global brand campaign which reinforces the iconic brand platform “Built to…
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This week’s campaigns turns endangered landscapes into perfume, welcomes rockstar behavior in a hotel, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Dr. Shiba partners with actress Liza ‘Hope’ Soberano to champion pet wellness
MANILA, PHILIPPINES — Holistic pet wellness brand Dr. Shiba has partnered with celebrated actress and pet advocate Liza “Hope” Soberano…
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Adidas removes the pressure of sports from players with films by Jess Kohl for #YouGotThis
LONDON, UK — What if we played like pressure didn’t exist? That’s the question at the heart of a new adidas…
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Ogilvy Singapore partners with Sauce Universe to help Artotel create loyalty program worthy of rockstars
SINGAPORE — Ogilvy Singapore has come together with Sauce Universe to make a bold step towards redefining Artotel Group’s customer…
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