Campaign SpotlightPress Release

Ogilvy Singapore partners with Sauce Universe to help Artotel create loyalty program worthy of rockstars

SINGAPORE — Ogilvy Singapore has come together with Sauce Universe to make a bold step towards redefining Artotel Group’s customer loyalty in Southeast Asia’s hospitality landscape.

Every hotel chain, minor and major, has a loyalty program with multiple tiers of membership. And every single one offers the same kind of rewards such as complimentary breakfasts, free room upgrades, late check-in and check-out privileges, priority bookings – the list goes on. Artotel Group, a major hotel chain in Southeast Asia, decided not to just add to the list. Instead, they added a whole new tier to their Wanderlust program.

Introducing the Rockstar Status. The first-of-its-kind loyalty program where they reward their most loyal guests with a night where anything goes. And they mean anything.


However, there is one condition to achieving Rockstar Status. Members will have to prove their loyalty – by staying at the hotel for one hundred and twenty nights. Yes, it sounds like a big ask. But one has to aim for the skies to reach the stars. Plus, guests will still enjoy the very best

amenities, customer service, accommodation, and benefits, every step of the way on the road to achieving Rockstar Status.

According to Artotel Group CEO Erastus Radjimin, “Of all my years in the hospitality line, I’ve yet to see any hotel do something like this. At least, not voluntarily. This hotel membership brings the rockstar in you to life to have fun like never before!”

When asked why such an extreme strategy was decided upon, he said: “Artotel Group has always gone above and beyond for our guests. As a hotel chain that celebrates creative hospitality, we believe rewarding our loyal guests with a night to fulfill their wildest dreams aligns perfectly with our philosophy. We want them to have an experience that they will never forget.”

Nicolas Courant, Chief Creative Officer, Ogilvy Singapore said, “ARTOTEL is a brand that truly believes in adding a creative touch to the hospitality business. In the past, we helped them create a safe haven for Chinese gamers. This year, we’ve worked with them to take their loyalty program to the next level.”

The Artotel Wanderlust program is welcoming every member to join the race to become a rockstar. Watch the case video here.

Creative Agency: Ogilvy Singapore
Production House: Sauce Universe
Client: Artotel Group

Partner with adobo Magazine

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