Campaign SpotlightPress Release

Adidas removes the pressure of sports from players with films by Jess Kohl for #YouGotThis

LONDON, UK — What if we played like pressure didn’t exist? That’s the question at the heart of a new adidas campaign directed by award-winning director Jess Kohl. Jess directed young athletes in a series of three online social films with the tagline #YouGotThis. The campaign centers around seeing what can happen when we remove the pressure and make games that are solely about having fun. Each film shows young players and athletes experiencing sport in a new way by surprising them with twists on traditional sporting environments.

Basketball hero Anthony Edwards stars in The 20 Foot Hoop, shot on location in Minneapolis, USA. Anthony strikes up an easy rapport with a young team of American basketball players who give him an insight into the pressures they face on the basketball court. The tension eases when he scores in a 20 foot hoop.

The Football Triangle foregrounds three girl’s football teams headed up by an inspiring woman coach, Catarina Macario, with the help and motivation of guest star footballers Mia Fishel, Gabriel Martinelli and Andreas Pereira. Filmed on location at Wasps FC Rugby club, the film features three girls teams; the Kinetic FC under 16’s, Barking Abbey under 16’s and Tottenham under 16’s.


In the football-focused film The Football Triangle, the footballers are shown in their dressing room pre- match, discussing their nerves about playing in front of a crowd, and how the pressure gets to them. “Football like you’ve never experienced before: three goals three teams” is at the heart of the campaign, played out on a very unconventional pitch with triangular markings. 5V5V5: three teams of five compete against each other on the unusual pitch, designed by The Midnight Club creatives Luke & Vanya.

Jess’ films focused on Basketball and Football can be viewed on YouTube now, and the third and final film in the series, The Giant Court, centers around Tennis, with a release date of March 04.

Anthony Edwards Takes On The 20 Foot Hoop:

Martinelli, Macario, Fishel and Pereira Take on The Football Triangle:

Director and photographer Jess Kohl was born in London and graduated from Central Saint Martins and then completed a Masters in cinematography. Her films and photography have been featured in many renowned publications including Dazed, Another Magazine, British Journal of Photography, Nowness, The Face, Vogue and i-D, and she has directed commercial work for global brands including Google, Carhartt and WhatsApp, and made a name for herself as a unique director of inspirational campaigns for sports-centered brands including Nike, Speedo and On Running.

Jess Kohl’s filmmaking and visual storytelling often focuses on underrepresented voices, which she seeks to amplify through nuanced and poignant storytelling through a distinctive cinematic lens. Her interest in documenting celebrating the fringes of society has seen her turn her creative lens towards marginalized groups around the world including Punks in the Philippines and transgender communities in Central India.


adidas – Backyard Games
Directed by Jess Kohl


Senior Marketing Manager: Erik Troedsson
Senior Manager Brand Comms: Margo Camus
Senior Producer: Laura Leland
Producer: Dawn Martin

Agency – The Midnight Club

Creative Director: Vanya Beloborodov
Creative Director: Luke Bartley
Senior Producer: Alex Anderson
Senior Account Director: Sophie Farmery
Brand Strategy Director: Kitty Pemberton-Platt

Production Company – PRETTYBIRD UK

Co-Founder UK / Exec Producer: Juliette Larthe
Head of Production: Fiona Bamford-Phillips
Producer: Ted Thornton
Production Manager: Enrique Soares da Silva
Production Assistant: Lottie Lindsay-Beavan

Director of Photography: Matthew Ballard
Martinelli, Macario, Fishel and Pereira take on THE FOOTBALL TRIANGLE

Featuring Chloe Scales, Evie Carvell, Maya Bethelmie, Leila Awan, Millie D’Arth, Tori St Rose, Ruby Gilman, Ataliya Dargie-Anderson, Catherine Laurent Balogun, Lily Levy, Tomasina Mason, Kaela Grant, Deborah Baafi, Sabrina Dias, Cerun Temur, Ciara Matthews, Destynelle Mai, Idana Buami, Naomi Ruth Bennet and Onika Pascal

Production Manager: Sorcha O’Sullivan
Production Runner: Collette Burke

Location Manager: Mark Cushman

1st Assistant Director: Dan Precious
2nd Assistant Director: Gabriel O’Donohoe
Runner: Callum Fletcher
Runner: Teo Allen-Corsbie
Runner: Anna Kovalevkska

Focus Puller: Mark Gee
Clapper Loader: Jenny John Chaun
B- Cam Operator: Charlie Knight
B- Cam Focus Puller: Mike Linforth
B- Cam Clapper Loader: Steph Hornby
Drone Operator: Neil Cain
Drone Camera Operator: James Markwick
Steadicam: RIck Woolard

DIT: Quentin Brown
Video Playback: Nick Barber

Grip: Bobby Brown
Grip Trainee: Isaac Hegarty
Trojan Driver: Karl Jones

Sound Recordist: Jermaine Monero

Gaffer: Elliot Beach
Electrician: Paul Rowe
Electrician: Caspar Jones
Electrician: Tom Northam
Electrician: Mykola Bukavskyi
Electrician: Ben Skyrme
Rigger: Aaron Rackham

Stylist: Hannah Hopkins
Wardrobe Assistant: Frankie Noller
Wardrobe Assistant: Alana Newton

Hair & Makeup Artist: Marina Belfon-Rose
Hair & Makeup Assistant: Tia Louise Clement

Art Director: Louis Simonon
Assistant Art DIrector: Tomomoi Kishimoto-Eley
Art Assistant: Joe Youens
Vinyl Technician: Matthew McCrae
Vinyl Technician: Charlie Wright

Sports Choreographer: Darren “Tyson” White Medic: Lorna Tunmore

Security: James Dimmock
Security: Zac Waheed
Specialised Security: Alex Rutherford
Specialised Security: Shaun Ward
Specialised Security: Dean Jones

BTS: Tyler Matthias
Anthony Edwards Takes on THE 20 FOOT HOOP

Featuring: Ronald Lee, Devontez David, Ole Skrien, Constantine Osuji, Ruhan Jordan, Alan Jou, Jonah Mogeni, Joel Mogeni, Malachi Boadi, Kayden Wells, Tobi Oluwole, Ezekiel Bosire

Service Production by Paige Dorian
Productions Executive Producer: Paige Dorian
Producer: Mitch Yapko
Production Supervisor: Aubree Reda

Production Manager: Nick Tuttle
Location Manager: Stuart Skrien

1st AD: Mike Hart
2nd AD: Tyler Carlson

A Cam 1st AC: Spencer Nelson
A Cam 2nd AC: Hannah Germaine

B Cam Op: Colin THreinen
B Cam 1st AC: Brian Seurth
B Cam 2nd AC: Erin LaMeir

Camera PA: Robert Whiteside
DIT: Kyle Krause

Gaffer: Layton Umpleby
Best Boy Electrician: Matt Mueege
Electrician: Jeff Villars
Electrician: Sam Mayhew
Electrician: Alan Taverna

Key Grip: David Pope
Best Boy Grip: Joe Gallop
Grip Truck: Joe Slagerman
Grip: Craig Alreck
Grip: Mario Howard

Production Designer: Jen Paredes
Set Dec: Cooper Sheehan
Set Dec: Walker Friend
Sec Dec: Jake Hartnett

Set Dec: Faisal Alahmad

Hair & Makeup Artist: Brenda Torre
Hair & Makeup Assistant: Laura Hart
Hair & Makeup Assistant: Heather Gustafson

Stylist: Hannah Hopkins
Wardrobe Assistant: Anthony Osagie
Wardrobe Assistant: Maeve Handley

VTR: Kyle Franke
Sound Mixer: Jared Elkin
Boom Op: Adam Biel

BTS Photo: Dallas Currie
BTS Video: Rozack Zowe

PA-Shuttle: Bjorn Pederson
PA-Shuttle: Lisa Iverson
PA-Camera Van: Connor Nelson
PA: Marty Weber
PA: Andrei Konieczny

Medic: Patrick Keller
Coach: Jontae Joonkaew

DJ: Jade Jenius

Casting by Antonette Trussoni

Partner with adobo Magazine

Related Articles

Leave a Reply

Back to top button