adidas
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Campaign Spotlight
Nora Al Shaikh designs modest fanwear for Saudi football fans
At the latest Nassr home game in Riyadh on April 29th, several women supporters caught attention in the stands wearing…
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Campaign Spotlight
adidas Originals, dentsu Hong Kong turn local football heritage into immersive experience
HONG KONG – adidas Originals collaborated with dentsu Hong Kong to deliver a culture-driven experiential activation at ComplexCon Hong Kong.…
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Campaign Spotlight
adidas Running, Hermanos Koumori Enter the ‘Flow State’ with hypnotic new film
LONDON, UK — The latest collaboration between adidas Running and Hermanos Koumori arrives with Flow State, a newly released campaign film…
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Campaign Spotlight
TBWA\Shanghai, adidas celebrate youth, family, and football in festive campaign
SHANGHAI, CHINA – adidas has unveiled a touching and emotionally resonant Chinese New Year film that pays tribute to China’s…
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Campaign Spotlight
adidas turns carb-loading into a city-wide ritual during Dubai Marathon Week
DUBAI, UAE – During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define…
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Campaign Spotlight
adidas TERREX creates mountain teahouse experience in Kazakhstan’s Butakovskiy Gorge
ALMATY, KAZAKHSTAN – adidas TERREX and Havas Middle East unveils the TERREX Teahouse, a new mountain experience located deep within…
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Campaign Spotlight
Adidas unveils exclusive Adizero Desert Runner Collection, debuts art installation in Dubai
DUBAI, UNITED ARAB EMIRATES — Adidas has launched its much-anticipated Adizero Desert Runner collection, a stunning tribute to the very essence…
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Brand & Business
Adidas empowers collegiate athletes at National University as official outfitter with three-year partnership
MANILA, PHILIPPINES — Sports and lifestyle brand adidas and National University (NU) are excited to announce a three-year partnership, naming adidas…
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Brand & Business
Adidas opens Philippines’ first biker-friendly factory outlet at Paseo Laguna
MANILA, PHILIPPINES — Adidas has announced the grand opening of its new standalone Pulse Factory Outlet at Paseo Laguna, inviting all cycling and…
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Campaign Spotlight
Adidas and Havas Middle East create the world’s first ‘female field’
DUBAI, UNITED ARAB EMIRATES — Many young Arab girls from conventional families grow up believing that sports are not for…
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adoboPicks
This week’s campaigns turns endangered landscapes into perfume, welcomes rockstar behavior in a hotel, and more
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Campaign Spotlight
Adidas removes the pressure of sports from players with films by Jess Kohl for #YouGotThis
LONDON, UK — What if we played like pressure didn’t exist? That’s the question at the heart of a new adidas…
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Press Release
Spikes Asia unveils impressive 2024 jury line-up featuring 93 industry experts across 18 markets
SINGAPORE — Spikes Asia has revealed its 2024 Jury line-up with 93 industry experts from across 18 markets representing APAC’s…
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