PARIS, FRANCE – In an unexpected yet on point collaboration, French airline Corsair and creative agency Australie have launched a bold campaign that feels like it flew straight off your TikTok feed and onto a Paris Fashion Week runway. The spotlight was on a travel perk tailor made for the Gen Z and millennial jetsetter: two free 23kg (50lb) bags for flyers aged 12 to 29.
It’s a savvy solution to a very real travel woe. Students and young adventurers shuttling between France, the Caribbean, Africa, or the Indian Ocean know the struggle – too many belongings, not enough baggage allowance. Enter Corsair’s youth friendly offer, wrapped in a campaign that’s anything but traditional.
Australie taps into viral culture by flipping a familiar TikTok trope: the “wear all your clothes” hack to sneak past luggage restrictions. But instead of dodging the rules, Corsair rewrites them with flair. The creative flips the script, turning a cramped airport moment into a full blown fashion editorial. Think oversized jackets with layer on layer styling, and runway poses – shot with the sleek, confident aesthetic of a luxury lookbook.
Through this campaign, Corsair is reinforcing its positioning toward an audience the industry often overlooks: young people. By addressing a real problem with empathy, creativity, and humor, the brand is cementing its reputation as an ally to young travelers.
CREDITS
Marketing & Communications Director: Karen Levy
Marketing Director: Murielle Petiphar
Director of Reputation, Media & Influence: Gautier Rouquayrol
Digital Marketing Director: Laura Paris
Communications Coordinators: Julie Fortun, Agathe Gras
Agency credits: AUSTRALIE
President : Vincent Leclabart
Managing Partner & Executive Creative Director: Philippe Boucheron
Creative Director: Jorge Carreño
Art Director: Théo Feuillard
Head of Art: François Vivant
Copywriter: Mickaël Jean
Deputy Managing Director: Thierry Taglioni
Account Manager: Ulysse Boudot
Strategic Planner: Vincent Thibaut
Assistant Strategic Planner: Laurence Valla
Producer: Solène L’Helguen
