BANGSAR, MALAYSIA – In an ambitious cross-industry collaboration, CelcomDigi Berhad, OMD Malaysia, and Media Prima Berhad have launched Kisah Benar: Scam Siber, a special segment wsithin TV3’s long-standing crime series 999, with the aim of addressing the rising threat of cyber scams in Malaysia.
This 13 episode public service content initiative, airing weekly from July 1 to September 23, 2025, leverages the emotive power of real life storytelling to educate the public on the diverse and evolving tactics employed by cybercriminals from phishing websites and data theft to love and parcel scams. By broadcasting dramatized reenactments of true scam cases reported to the Royal Malaysia Police (PDRM), the segment seeks to instill digital literacy and empower viewers to recognize and report cyber fraud.
Chan May Ling, Head of Brand & Marketing Services, CelcomDigi, said “Cybercrime is real, and it is evolving faster than ever in today’s digital age. We believe awareness is the strongest first line of defence. That is why we have taken a proactive role and go beyond our role as a telco to champion and be an advocator for responsible and secure online behaviour.”
She added, “Kisah Benar allows us to share real-life scam stories that Malaysians can relate to and learn from. Our ambition is to equip every Malaysians with the right knowledge to build stronger resilience and stay safe online, by helping them recognise, resist and report scams, and ultimately foster a safer digital environment for all.”
Mayank Bhatnagar, Managing Director, OMD Malaysia also said, “Our partnership with CelcomDigi and Omnia TV to revive the iconic ‘Kisah Benar’ series reflects our mission to continuously co-create innovative and culturally-relevant campaigns with our clients and partners. We are going beyond delivering media placements to actively educate Malaysians about real cyber scam stories, fostering brand trust, and empowering them to stay vigilant. Through this, we aim to showcase how purpose-driven media can help deliver CelcomDigi’s message in an engaging and meaningful way, effectively resonating with Malaysian audiences.”
Episodes tackle key scam typologies including:
- Phone Scam / Macau Scam
- Love Scam
- Parcel Scam
- Online Investment Scam
- Job Offer Scam
- Cash Reward Scam
Additional topics will be announced as the series progresses.
Through this integrated effort, Kisah Benar: Scam Siber exemplifies how brand purpose, media innovation and strategic partnerships can converge to address critical societal issues. It is a timely reminder that communications, when executed thoughtfully can drive awareness and ultimately foster a more informed and secure digital society.
