MANILA, PHILIPPINES – The beloved global fried chicken brand Popeyes is turning up the heat in the Philippine foodservice industry, officially launching its franchising program and opening doors for local investors eager to be part of one of the fastest-growing quick service restaurant (QSR) chains in the world.
With the Philippines now ranked as the #1 market for Popeyes in terms of transactions, a distinction noted by parent company Restaurant Brands International (RBI), the move comes as both a strategic milestone and an enticing business opportunity.
According to Dustin Ngo, Marketing Director for Popeyes Philippines, “The franchising program was the next logical step. It’s a good investment opportunity and aligns with Popeyes growth trajectory in the next 3 years.”
With 60 branches across the country, including its newest location in SM Dasmariñas, Cavite – which quickly shot to the brand’s Top 5 stores in sales, Popeyes is firmly anchoring its presence beyond Metro Manila and into the country’s high growth areas.
The Franchising Launch, held in Q1 2025, saw Popeyes’ Philippine leadership team present a compelling case to prospective franchisees: a globally loved brand, strong operational backing, and a streamlined path to opening a store.
According to Francis Reyes, Group Chief Financial Officer, the total investment for a Popeyes franchise sits at ₱45–50 million, optimized for maximum ROI projected at around 3 years.
The investment covers a 1,000-square-meter free-standing store with drive-thru, inclusive of construction, equipment, furniture and fixtures, training, and the one-time 10-year franchise fee. Recurring fees include an 8% royalty and a 5% systemwide advertising fee, both based on gross sales.
Backing the business model is Popeyes’ commitment to support franchisees from setup to store operations. The franchising system is powered by RBI’s centralized online tools, providing access to essential functions including guest experience, restaurant maintenance, inventory control, financials, and team management.
From a brand steeped in New Orleans heritage to a Philippine market hungry for top-tier QSR options, Popeyes’ franchising program arrives as a golden opportunity for investors ready to be part of a global powerhouse with deep local relevance.
