NEW YORK, USA – The New York Festivals Advertising Awards (NYFA), in partnership with Lightricks’ generative AI platform LTX Studio, proudly announced the winners of the inaugural NYFAi competition – an international showcase of creativity at the intersection of artificial intelligence and human storytelling.
CYLNDR Studios took home the coveted Gold for their campaign “Closer Than You Think” created for The Duke Lemur Center. Clutch earned Silver with “Expansive Pad” on behalf of Helping Women Period, while Code and Theory was awarded Bronze for “Find Your Feet”, developed for New York Scores.
Launched as a groundbreaking initiative, NYFAi aims to challenge and elevate the industry’s approach to storytelling by harnessing the potential of AI. Through LTX Studio’s robust platform, renowned for its powerful generative capabilities and creative control features – agencies were tasked with developing 30- to 60-second campaigns based on briefs from nonprofit organizations and startups. The final entries were judged by the prestigious 2025 NYFA Executive Jury.
“NYFAi is more than a competition, it’s a window into the evolving landscape of creativity. By fusing the instinct and imagination of world-class creatives with the powerful capabilities of LTX Studio, we’re demonstrating that AI can be a true storytelling partner-from the first spark of an idea to the final frame,” said Shani Mandel-Laufer, VP, Strategy and Business Development at Lightricks. “This year’s participants didn’t just rise to thechallenge—they redefined the boundaries of what’s possible. We’re proud to build the tools that help bring these bold, breakthrough ideas to life.”
“We’re thrilled to see how these talented teams, inspired by the creative brief and empowered by theAI platform, rose to the challenge and delivered standout work at the forefront of AI-powered creativity,” said Scott Rose, President, New York Festivals. “Congratulations to this year’s winners and thanks to LTX Studio and all who participated in making theinaugural NYFAi such a success.”
“It’s an honor to take home Gold for the inauguralNYFAi competition and be recognized amongst other esteemed industry leaders,” said Sylvain Tron, Managing Director, CYLNDR Studios. “This win not only speaks volumes to the forward-thinking team we’ve assembled at CYLNDR Studios but also the ways in which technology and AI are pushing the industry forward for good, like we were able to do with our Gold-winning work for The Duke Lemur Center.”
In addition to their trophy, CYLNDR, the Gold-winning team, will also receive 50 enterprise-level LTX Studio seats for one year.
For more information on the 2025 New York Festivals Advertising Awards and to explore thewinners’ showcase visit HERE.
