PARIS, FRANCE — Renault is gearing up for the global launch of the all-new Renault Boreal, a high-end, tech-forward SUV set to redefine the brand’s presence in over 70 international markets.
The Boreal will roll out in two key phases: first across select Latin American markets starting in 2025, with production in Curitiba, Brazil. The second phase begins in 2026 with industrialization in Bursa, Türkiye.
Following the success of the Renault Kardian, which ignited the Renaulution across Latin America with its signature design, tech, and safety features, the Renault Boreal takes that transformation a step further. It delivers a bold SUV design with 213mm high ground clearance, a spacious interior, and a generous 586L boot capacity.
Inside, it features elevated onboard technologies, thanks to the openR link system with Google built-in and access to over 100 apps. Safety has also been upgraded with up to 24 advanced driver-assistance systems. Comfort is maximized with a power-opening panoramic sunroof, a Harman Kardon sound system, and 10 premium speakers. A torque of 270Nm ensures true driving pleasure — making this SUV as powerful as it is refined.
Aimed at markets outside of Europe, the Boreal is positioned as a key player in Renault’s upmarket push.
To support the reveal, Renault teamed up with Publicis Conseil to unveil a poetic campaign film that invites audiences to dream big. Directed by Ben Tricklebank, the film follows an architect behind the wheel of his Renault Boreal as he journeys through a surreal world where buildings are blown out of proportion — an oversized architectural dreamscape. When the protagonist awakens, everything disappears — except the car.
Shot on location in Brazil, the campaign draws from the legacy of Oscar Niemeyer’s modernist architecture, which served as the perfect canvas for the film’s larger-than-life vision.
The musical backdrop, “Spitting on the Edge of the World” by the Yeah Yeah Yeahs, blends emotionally charged alternative rock with synthetic layers — a perfect match for the dreamlike and futuristic tone of the campaign.
The film debuted in its long format during the Boreal’s reveal event in São Paulo on July 10. A 30-second cut will be broadcast across digital and social channels, with additional creative content supporting the launch. The start of sales will be accompanied by a full 360° campaign, including a television commercial starting November 24.
Renault Global Chief Marketing Officer Arnaud Belloni said: “With the launch of Renault Boreal, we are reasserting our brand’s ambition in high-potential markets. This new C-SUV strengthens our presence in a key segment and marks a pivotal moment in our journey to move upmarket.”
