PARIS, FRANCE – Renault has reintroduced its most iconic model with a bold new vision. In partnership with Publicis Conseil, the brand unveiled “Love Redesigned” — a striking campaign that celebrates the world premiere of the new Renault CLIO Full Hybrid E-Tech at the Munich Motor Show.
For more than three decades, the Renault CLIO has been the brand’s most emblematic vehicle. With over 17 million units sold worldwide across five generations, it has not only been a part of everyday life but also sparked powerful emotions, creating a deep connection with drivers across the globe. The new campaign builds on this legacy by reimagining the CLIO for a new era — one defined by design, innovation, and emotion.
The centerpiece of “Love Redesigned” is a visually arresting film directed by Turbo and produced by Quad Productions. The film immerses viewers in a sensory experience where light itself becomes the language of emotion. Collaborating with Kinetic Lights, renowned for their kinetic and light art installations — the production creates a choreography of movement, shadows, and illumination that mirrors the magnetic pull between human and machine.
Close-up shots reveal the car’s refined craftsmanship, while pulsing light installations unfold into a full reveal of the CLIO. Suspense builds through sound design that evolves from silence to distortion, before reaching a crescendo with Archive’s track “You Make Me Feel.” The result is an atmospheric narrative that embodies both passion and reinvention.
The sixth generation of the Renault CLIO signals a new chapter in the brand’s design language. Its bold, athletic exterior embraces a disruptive, modern aesthetic, while the interior showcases an all-new cockpit with integrated Google services. Advanced detailing from sculpted grilles to meticulous headlights underscores Renault’s pursuit of precision.
The world premiere of the new Renault CLIO took place on September 8, 2025, at the Munich Motor Show, where it stood as a symbol of the brand’s evolution. “Love Redesigned” not only introduces the next chapter of the CLIO but also redefines how a car can express emotion, connection, and design excellence.
