MANILA, PHILIPPINES — Greentech Ecobooster emerged as the grand winner at the Shell LiveWire 2025 Final Pitch Day, held in September during Echelon Philippines 2025 at the SMX Convention Center in Pasay. The startup secured PHP 1,000,000 in equity-free funding from Shell Pilipinas Corporation (SPC) for its pioneering fuel-optimization device.
Designed to improve combustion-engine performance, Greentech Ecobooster’s device reduces fuel consumption and greenhouse gas emissions. Its impact was demonstrated in Parañaque City, where tricycle drivers benefited from lower fuel costs and enhanced vehicle efficiency.
“Our focus has always been to think beyond innovation and work toward inclusive growth. Shell LiveWire has provided a great platform for us to sharpen our vision and further develop our product, starting with tricycle drivers and ultimately expanding its benefits on a larger scale. Our goal is to improve fuel combustion in engines and boost overall performance for a world chasing energy efficiency,” said Rowena Bernardo, Co-Founder (Systems & Communication), Greentech Ecobooster.
Two other finalists, Agridom and Pili AdheSeal Inc., each received PHP 500,000 in funding. Their projects—ranging from smart agriculture to sustainable construction materials—reflect the depth and ingenuity of Filipino innovation in addressing urgent local challenges while enabling scalable solutions.
Launched globally 40 years ago and introduced in the Philippines in 2020, Shell LiveWire is Shell’s flagship enterprise program for nurturing startups and local businesses that advance innovation and support the transition to cleaner, more sustainable energy solutions. The program provides mentorship, financial support, and expert guidance to refine business models and accelerate growth.
To date, Shell LiveWire has supported more than 180 local businesses, sustaining over 900 jobs, with 80% of startups remaining active for at least two years. On the global stage, five Philippine startups have entered the Global Top Ten Innovators, while 16 have become part of Shell’s supply chain.
Shell LiveWire continues to champion innovation that drives inclusive growth, empowering people, uplifting communities, and contributing to a shared sustainable future. As highlighted by Baste Quiñones, Executive Director of Pilipinas Shell Foundation, Inc. (PSFI), this commitment goes beyond technology; it is about building a Philippines that leads Asia’s growth through collaboration and progress. Guided by PSFI’s “sama-samang pagtulong, sabay-sabay na pagsulong,” the program has evolved into a platform that helps build a robust pipeline of innovators that lead the charge to power the Philippines’ transition toward an inclusive and future-ready economy.
