AUCKLAND, NEW ZEALAND – Colenso BBDO announces the appointment of James Bennett as its new Group Planning Director and Deputy Head of Planning, marking another strategic addition to the agency’s leadership team.
Originally from Melbourne, Bennett brings with him an impressive track record from Wieden+Kennedy London, where he spent seven years helping to shape standout campaigns for global brands such as Sainsbury’s, Samsung, Formula 1, and Nike. His arrival adds a new dimension to Colenso’s planning department, which continues to be recognized for its blend of creativity, curiosity, and strategic excellence.
Known for his belief that strategy should make work feel both “inevitable and surprising,” Bennett is joining a team that shares his passion for insight-driven creativity. Beyond his professional accolades, Bennett recently embarked on one of his proudest projects—becoming a new father—making his decision to relocate from London to Auckland all the more remarkable.
Reflecting on his new role, Bennett shared “I’ve always credited Colenso BBDO for helping me fall in love with this industry. Whether it be from Melbourne or London, I’ve watched them from afar with jealousy—convinced they must know something the rest of us don’t. So, when the offer came through, I knew I couldn’t say no. I can’t wait to get stuck into the work with their world-class team (and obviously uncover their secrets).”
Angela Watson, CEO of Colenso BBDO, expressed her enthusiasm for the appointment “We’ve always had a soft spot for those who think differently. James is one of those minds. He arrives with global experience, unfiltered curiosity, and the kind of strategic hunger that keeps everyone else on their toes.”
Adding to the welcome, Rob Campbell, Chief Strategy Officer at Colenso, commented “There are plenty of people who talk a great game about their strategic chops, but James has proven his through the range of incredible work he’s actually made. If that didn’t win me over, his beautiful smile did.”
With Bennett’s addition, Colenso BBDO continues to reinforce its reputation as one of the most forward-thinking creative agencies in the region—balancing sharp strategic insight with a signature spirit of playfulness and innovation.
