BANGKOK, THAILAND – Excitement is building as the Adman Awards and Symposium 2025 approaches. The Advertising Association of Thailand (AAT) has officially released the list of finalists for one of the country’s most anticipated awards nights, adding to the anticipation.
The two-day event, themed “The Future of Advertising is Humanity,” will take place on November 19–20, 2025, at Samyan Mitrtown Hall in Bangkok. It will gather the best marketers, advertisers, and entrepreneurs from around the region for knowledge exchange and celebration.
VML Group Thailand leads the pack with 55 nominations, showcasing a strong presence across multiple categories, followed by Wolf BKK with 46 nominations.
Sponsor
Check out the official list of finalists below:
Brand Experience
Sectors
Consumer Goods
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
Healthcare
- “ONETOUCH วัดไทป์” for ถุงยาง ONETOUCH by Glow Story
Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “MK Longevity Noodles” for MK Restaurant by Sour Bangkok
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “Salute the Detail” for Club 21 Thailand by BBDO Bangkok
- “The Good Passenger” for Longlay Local Tour by Flash Bomber
Media/Entertainment
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “The Tape Trailer” for Netflix by Jongluckdee
Consumer Services/Business to Business
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Praykinson” for Health Service by Dentsu Creative Thailand
- “Human Drivebrary” for Grab by Choojai and Friends
Corporate Purpose & Social Responsibility/Corporate Image
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Buscape” for Thanachart Insurance by YDM Thailand
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
- “Beauty Inside Out” for L’Oréal Groupe by McCann Worldgroup
Not-For-Profit/Charity/Government
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
Brand Experience
Best Use of Brand Experience
Customer Acquisition & Retention
- “MK Longevity Noodles” for MK Restaurant by Sour Bangkok
- “This Is Not KFC” for KFC Thailand by Wolf BKK
Digital Experience
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
- “ONETOUCH วัดไทป์” for ถุงยาง ONETOUCH by Glow Story
- “Praykinson” for Health Service by Dentsu Creative Thailand
Guerrilla Marketing & Stunts
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
- “Swensen’s SWENเส้น” for Swensen’s by VML Group Thailand
Brand-Owned Experiences
- “SangSom Moonlab” for SangSom by Sour Bangkok
- “The Good Passenger” for Longlay Local Tour by Flash Bomber
Sponsorship & Brand Partnership
- “Goalvertising” for Counterpain by Plan B Eleven Company Limited
- “Last Can Standing” for Est by Adapter Digital Group
- “Khao Mun Gai Association” for KFC Thailand by Wolf BKK
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
Customer Journey/User Experience
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
- “Human Drivebrary” for Grab by Choojai and Friends
Innovative Use of Brand Experience & Activation
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Bangkok Jumps” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
Brand Entertainment
Branded Content
Fiction/Non Fiction Film or Series: Up to 3 Mins
- “Kunnid Sauce: Flavor of Isaan in the City” for Namjim Kunnid by GGWP Bangkok
- “Gambol Dare to Step” for Gambol by YDM Thailand
- “Bangkok of Bangkok” for One Bangkok Retail by Wolf BKK
- “Sliding Mom” for CP-Meiji by Wolf BKK
- “Everything Has a Point” for Central The 1 by Wolf BKK
Fiction/Non Fiction Film or Series: Up to 30 Mins
- “Death of a Salesman” for Five Star Chicken by BBDO Bangkok
- “Human Ride l ฅนขับแกร็บ” for Grab by Choojai and Friends
Branded Content for Music
Use of Licensed/Adapted Music “New”
- “Bangkok City of Hell” for Netflix by VML Group Thailand
- “Human Ride l ฅนขับแกร็บ” for Grab by Choojai and Friends
Entertainment-Led Brand Experience
Live Experience
- “SangSom Moonlab” for SangSom by Sour Bangkok
- “Rajadamnern Immersive Muay Thai” for Rajadamnern Stadium by Brilliant & Million
Community
Audience Engagement/Distribution Strategy
- “Goalvertising” for Counterpain by Plan B Eleven Company Limited
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
Partnerships
Brand Partnerships, Sponsorships & Collaborations
- “Goalvertising” for Counterpain by Plan B Eleven Company Limited
- “The Hand-Checked Bucket” for KFC by Publicis Thailand / Brilliant & Million
- “Last Can Standing” for Est by Adapter Digital Group
Audio
Use of Audio, Podcast, Radio or Sound
- “DMalt Lo-Fi for Boost” for DMalt by VML Group Thailand
Others
Sports
- “Goalvertising” for Counterpain by Plan B Eleven Company Limited
Gaming
- “Hashi Nose Eww Land” for Hashi by Adapter Digital Group
Use of Humour
- “A-Nan-Ta-Pad-Chil-Li” for KFC by Publicis Thailand / Bananas
- “Gambol Dare to Step” for Gambol by YDM Thailand
- “Bringing Back the ’90s Flavour.” for Nuatair by Come to Toe
- “Death of a Salesman” for Five Star Chicken by BBDO Bangkok
Innovation in Entertainment
- “Bangkok Jumps” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
Craft
Craft Print
Art Direction
- “SangSom 4 Moons Limited Edition” for SangSom by Sour Bangkok
- “Thairicano” for Punthai Coffee by Wolf BKK
Copywriting
- “Durex Sign of Pleasure” for Durex by Sour Bangkok
Photography
- “Durex Allgasm” for Durex by Sour Bangkok
Illustration
- “Thairicano” for Punthai Coffee by Wolf BKK
Typography
- “Nolingual Font” for Pumpui Baby Clam by Yell Bangkok / YM.Studio Company Limited
Retouching
- “The Last Class” for Freeland Foundation by Ogilvy Bangkok / Illusion Co., Ltd
CGI
- “Thairicano by Punthai” for Punthai Coffee by Wolf BKK / Illusion Co., Ltd
- “Hongkong Beer, Mai Po, 852 Pacific Ale, Hei Hei Hazy” for Hong Kong Beer Co. by Publicis Groupe, Hong Kong / Illusion Co., Ltd
Installation/special built/ambient/experience design
- “MK Longevity Noodles” for MK Restaurant by Sour Bangkok
- “SangSom Moonlab” for SangSom by Sour Bangkok
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
Craft Film
Directing
- “Possession” for Lifebuoy by MullenLowe Singapore / Lintas India / Lintas Indonesia / Factory01
- “Crocodile” for Ayudhya Capital Services (FirstChoice) by Leo Thailand / Factory01
- “Gambol Dare to Step” for Gambol by YDM Thailand
- “Last Goodbye” for Thai Life Insurance by VML Group Thailand
- “Bangkok of Bangkok” for One Bangkok Retail by Wolf BKK
- “Sliding Mom” for CP-Meiji by Wolf BKK
- “Death of a Salesman” for Five Star Chicken by BBDO Bangkok
- “Salute the Detail: No Manner” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: Mad Lover” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: Liar” for Club 21 Thailand by BBDO Bangkok
- “BBQ: Good Time” for Bar B Q Plaza by Grey Thailand
Cinematography
- “รู้สึกดีทุก TEA เลย” for Oishi Green Tea I Ready to Drink Green Tea Beverage by SPA-Hakuhodo
- “Reborn” for Cute Press by Wolf BKK
Script
- “Possession” for Lifebuoy by MullenLowe Singapore / Lintas India / Lintas Indonesia
- “Bangkok of Bangkok” for One Bangkok Retail by Wolf BKK
- “Sliding Mom” for CP-Meiji by Wolf BKK
- “Salute the Detail: Liar” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: Mad Lover” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: No Manner” for Club 21 Thailand by BBDO Bangkok
Use of music
- “Reborn” for Cute Press by Wolf BKK
Motion graphic/animation/visual effect
- “Elevator, Garage” for Profeel by TBWA\ Helsinki
- “Metal Slug” for VNGGames by VNGGames
Casting
- “Crocodile” for Ayudhya Capital Services (FirstChoice) by Leo Thailand
- “Death of a Salesman” for Five Star Chicken by BBDO Bangkok
- “I’m OK // Not OK” for BoydPod x Billkin by BBDO Bangkok
Production design/art direction
- “Crocodile” for Ayudhya Capital Services (FirstChoice) by Leo Thailand
- “Gambol Dare to Step” for Gambol by YDM Thailand
- “Reborn” for Cute Press by Wolf BKK
- “Salute the Detail: Liar” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: Mad Lover” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: No Manner” for Club 21 Thailand by BBDO Bangkok
Creative Commerce “New”
Sectors
Travel, leisure, retail, restaurants & fast food chains
- “Koom – Yok – Raan” for KFC by Publicis Thailand / Brilliant & Million
- “Rain Coupons” for Lotus’s by VML Group Thailand
Consumer services/business to business
- “Relief Shit Shield Insurance” for Channels by Publicis Thailand
Channels
Social/Influencer of Commerce
- “The Hand-Checked Bucket” for KFC by Publicis Thailand / Brilliant & Million
Engagement & Experience
Targeting, Insights and Personalisation
- “This Is Not KFC” for KFC Thailand by Wolf BKK
In-store Experiences
- “Sauce Packet Coupon” for The Pizza Company by VML Group Thailand
- “MK Longevity Noodles” for MK Restaurant by Sour Bangkok
Customer Acquisition & Retention
- “Relief Shit Shield Insurance” for Shield Insurance by VML Group Thailand
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “Salute the Detail” for Club 21 Thailand by BBDO Bangkok
Sustainable Commerce
- “Thairicano” for Punthai Coffee by Wolf BKK
Creative Strategy
Sectors
Consumer goods
- “What the Fruit” for Smirnoff by Youngster BKK
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
Healthcare
- “Daughter / Grandma / Girlfriend” for MedPark Hospital by Ogilvy Bangkok
Travel, leisure, retail, restaurants & fast food chains
- “MK Mongkol IMC” for MK Restaurant by Sour Bangkok
- “Khao Mun Gai Association” for KFC Thailand by Wolf BKK
Media/entertainment
- “Super Mwah! by AD Addict” for AD Addict by Addict Creation Co., Ltd.
Consumer services/business to business
- “Sick Leave Stalls” for Krungthai-AXA Life by Publicis Thailand
- “The Unlucky Numbers Shop” for WhosCall by Dentsu Creative Thailand
- “The Longest Conditions Billboard” for Allianz Ayudhya Assurance/Insurance by Choojai and Friends
Corporate purpose & social responsibility/corporate image
- “Make Mama Talked Again” for Mama by Salmon Lab
- “The Good Passenger” for Longlay Local Tour by Flash Bomber
- “Buscape” for Thanachart Insurance by YDM Thailand
Insights & Research Materials
Data & analytics
- “Grab the Missing” for Grab/Delivery by YDM Thailand
Audience insight
- “Durex Allgasm” for Durex by Sour Bangkok
- “Daughter / Grandma / Girlfriend” for MedPark Hospital by Ogilvy Bangkok
- “Sauce Packet Coupon” for The Pizza Company by VML Group Thailand
- “This is Not KFC” for KFC Thailand by Wolf BKK
- “Salute the Detail” for Club 21 Thailand by BBDO Bangkok
- “Nanyang พักผ่อนก่อนใส่ให้เต็มที่” for รองเท้านันยาง by Glow Story
Challenges & Breakthroughs
Challenger brand strategy
- “Scotch Pukers Proof” for Scotch Smartz by VML Group Thailand
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
Breakthrough on a budget
- “MK Never Ending Thank You” for MK Restaurant by Sour Bangkok
- “The Tape Trailer” for Netflix by Jongluckdee
Long-term strategy
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
Corporate purpose & social responsibility
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Buscape” for Thanachart Insurance by YDM Thailand
- “The Good Passenger” for Longlay Local Tour by Flash Bomber
Market disruption
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “Khao Mun Gai Association” for KFC Thailand by Wolf BKK
Partnerships & Perspectives
Brave brands
- “Durex Allgasm” for Durex by Sour Bangkok
- “MK Mongkol Sign” for MK Restaurant by Sour Bangkok
- “Scotch Pukers Proof” for Scotch Smartz by VML Group Thailand
- “This Is Not KFC” for KFC Thailand by Wolf BKK
Collaboration
- “มาม่าโกโกวา” for มาม่าโอเค by Far East Fame Line DDB
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Khao Mun Gai Association” for KFC Thailand by Wolf BKK
Design
Packaging Design
- “Sangsom 4 Moons Limited Edition” for Sangsom by Sour Bangkok
- “Zato Can Cult” for Zato by Sour Bangkok
- “This Is Not KFC” for KFC Thailand by Wolf BKK
Product Design
- “God Can Help You, For Real!” for Goodstuph Thailand by Goodstuph
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
Ambient/Installation/Exhibition
- “Sangsom Moonlab” for Sangsom by Sour Bangkok
- “Sangsom Pixel Bar” for Sangsom by Sour Bangkok
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
- “Cocktail, Yours Ever, Lifetime Exhibition” for Cocktail by GMM Music
Point of Sale/Consumer Touchpoints
- “Rain Coupons” for Lotus’s by VML Group Thailand
Posters
- “Durex Allgasm” for Durex by Sour Bangkok
Motion Graphics/Infographics/Animation
- “The Visible Air” for Daikin by Hakuhodo (Bangkok) Co., Ltd.
Data Visualisation
- “Whoscall Scammer Pages” for Whoscall by VML Group Thailand
Innovative Use of Design
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
Retail Environment & Experience Design
- “Sangsom Pixel Bar” for Sangsom by Sour Bangkok
Event Storytelling
- “Sangsom Moonlab” for Sangsom by Sour Bangkok
- “Bangkok Jumps” for Netflix by Jongluckdee
- “Sansiri Good Mood Pavilion” for Sansiri PLC by Just In Case Bangkok and Choux Lab Bangkok
Brand In-House
Brand In-House for Design
- “God Can Help You, For Real!” for Goodstuph Thailand by Goodstuph
Diversity & Inclusivity
Diversity, Equality & Inclusivity for Design
- “Durex Allgasm” for Durex by Sour Bangkok
Digital & Social
Sectors
Healthcare
- “Goalvertising” for Counterpain by Plan B Eleven Company Limited
Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “MK Mongkol IMC” for MK Restaurant by Sour Bangkok
- “Sauce Redemption” for KFC by Publicis Thailand
Media/Entertainment
- “Hotel Room 302 Album Launch” for Only Monday by GMM Music
Consumer Services/Business to Business
- “Grab The Missing” for Grab/Delivery by YDM Thailand
- “Praykinson” for Health Service by Dentsu Creative Thailand
Corporate Purpose & Social Responsibility/Corporate Image
- “Flooded Room” for IKEA by VML Group Thailand
Not-for-Profit/Charity/Government
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
- “Stop Drink, Stack The Dream” for Thai Health Promotion Foundation by Dentsu Creative Thailand / Dentsu One Bangkok
Social Insights & Engagement
Audience Targeting/Engagement Strategies
- “Sauce Redemption” for KFC by Publicis Thailand
- “Scotch Pukers Proof” for Scotch Smartz by VML Group Thailand
- “Samsung มือถือเพื่ออนาคต” for Samsung by Glow Story
Real-Time Response
- “Flooded Room” for IKEA by VML Group Thailand
Brand Storytelling
- “The Unlucky Plate Shield Insurance” for Shield Insurance by VML Group Thailand
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “Samsung ต้นแบบความทนจากคนไทย” for Samsung by Glow Story
Innovative Use of Community
- “Grab The Missing” for Grab/Delivery by YDM Thailand
Influencer Marketing
Organic Reach & Influencer
- “คำถามโง่ๆ 67 BPM – Audition 19th Anniversary” for Audition PC by Sunday Creative House
- “This Is Not KFC” for KFC Thailand by Wolf BKK
Partnership
- “Aroi Tum Tueng” for Nescafé Blend & Brew by Leo Thailand
Innovative Use of Influencer
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
Social Content Marketing
Content Placement
- “Welcome หมาคิดใหม่” for Hajiko สูตรลุกลนับ by Data First / Far East Fame Line DDB
Social Film
- “A-Nan-Ta-Pad-Chil-Li” for KFC by Publicis Thailand / Bananas
- “Gambol Dare to Step” for Gambol by YDM Thailand
- “Bringing Back the ’90s Flavour.” for Nuatair by Come to Toe
- “Bangkok of Bangkok” for One Bangkok Retail by Wolf BKK
- “Everything Has a Point” for Central The 1 by Wolf BKK
Co-Creation & User Generated Content
- “A Thousand Ways to Say Netflix” for Netflix by Netflix Thailand
- “Stop Drink, Stack the Dream” for Thai Health Promotion Foundation by Dentsu Creative Thailand / Dentsu One Bangkok
- “Samsung มือถือเพื่อนอนาคต” for Samsung by Glow Story
Mobile
Mobile Led Creativity
- “A Thousand Ways to Say Netflix” for Netflix by Netflix Thailand
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Praykinson” for Health Service by Dentsu Creative Thailand
Digital Design
UI UX & Journey Design
- “The Fast-Perience Ads” for Breeze Quickwash by Brilliant & Million
Brand In-House
Brand In-House for Digital & Social
- “Super Mwah! by Ad Addict” for Ad Addict by Ad Addict
Diversity & Inclusivity
Diversity, Equality & Inclusivity for Digital & Social
- “Praykinson” for Health Service by Dentsu Creative Thailand
Direct
Sectors
Consumer Goods
- “เสื้อสีสดเด่น ทาวตาเห็นก่อน” for P.A.O. Super Color by Far East Fame Line DDB
- “Last Can Standing” for EST by Adapter Digital Group
Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “MK Mongkol IMC” for MK Restaurant by Sour Bangkok
- “Koom – Yok – Raan” for KFC by Publicis Thailand / Brilliant & Million
- “Sauce Redemption” for KFC by Publicis Thailand
- “This Is Not KFC” for KFC Thailand by Wolf BKK
Media / Entertainment
- “The Tape Trailer” for Netflix by Jongluckdee
Consumer Services / Business to Business
- “Praykinson” for Health Service by Dentsu Creative Thailand
Corporate Purpose & Social Responsibility / Corporate Image
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Buscape” for Thanachart Insurance by YDM Thailand
Channels
Use of Print & Outdoor
- “Durex Allgasm” for Durex by Sour Bangkok
- “Flooded Room” for IKEA by VML Group Thailand
Use Of Ambient: Large Scale
- “Sangsom Pixel Bar” for Sangsom by Sour Bangkok
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
Use Of Ambient: Small Scale
- “The Tape Trailer” for Netflix by Jongluckdee
- “This Is Not KFC” for KFC Thailand by Wolf BKK
Use Of Broadcast
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
Use Of Digital Platform
- “Praykinson” for Health Service by Dentsu Creative Thailand
Use Of Mobile
- “Grab The Missing” for Grab/Delivery by YDM Thailand
Best Use Of Direct
Use Of Data
- “Grab The Missing” for Grab/Delivery by YDM Thailand
Use of Personalised Campaigns
- “ประกันทรัพย์ผองรักทุกวัย” for FWD and SCB by Masket Communications Company Limited
Use of Gaming
- “Hashi Nose Eww Land” for Hashi by Adapter Digital Group
Innovative Use of Direct
- “Choco-List – Playlist That You Can Taste” for GMM Music by And Friends Studio
- “Bangkok Jumps” for Netflix by Jongluckdee
- “This Is Not KFC” for KFC Thailand by Wolf BKK
Experiential Design in Direct
- “MK Mongkol IMC” for MK Restaurant by Sour Bangkok
TV
Healthcare
- “Grandma” for MedPark Hospital by Ogilvy Bangkok
Not-for-Profit/Charity/Government
- “Dangerously Cute” for สสส. by Grey Thailand
Online Film
Food/Drink
- “Kunnid Sauce: Flavor of Isaan in the City” for Namjim Kunnid by GGWP Bangkok
- “Bringing Back the ’90s Flavour.” for Nuatair by Come to Toe
- “Sliding Mom” for CP-Meiji by Wolf BKK
- “เห็นโอ๊ตไหม” for Snack Jack Ring / Snack by Choojai and Friends
- “นั่นอะไร” for Snack Jack Ring / Snack by Choojai and Friends
Healthcare
- “Daughter” for MedPark Hospital by Ogilvy Bangkok
- “Grandma” for MedPark Hospital by Ogilvy Bangkok
- “Girlfriend” for MedPark Hospital by Ogilvy Bangkok
Consumer Durable
- “Unwelcome Guest” for Hatari by Ogilvy
- “The Violent Ape” for Gambol by YDM Thailand
- “The Corrupted Ape” for Gambol by YDM Thailand
- “The Poluted Ape” for Gambol by YDM Thailand
Film
Automotive
- “KYMCO: Break the Belief” for KYMCO / Automotive by Choojai and Friends
Retail
- “Bangkok of Bangkok” for One Bangkok Retail by Wolf BKK
- “Salute the Detail: Liar” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: Mad Lover” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: No Manner” for Club 21 Thailand by BBDO Bangkok
- “BBQ: Good Time” for Bar B Q Plaza by Grey Thailand
- “Death of a Salesman” for Five Star Chicken by BBDO Bangkok
Promotion
- “Everything Has a Point” for Central The 1 by Wolf BKK
Consumer Services / B2B / Financial
- “Do You Know?” for Ngern Tid Lor by Genesis12 Co., Ltd.
- “Last Goodbye” for Thai Life Insurance by VML Group Thailand
- “Crocodile” for Krungsri First Choice by Leo Thailand
Corporate Purpose & Social Responsibility / Corporate Image
- “เห็นโอ๊ตไหม” for Snack Jack Ring / Snack by Choojai and Friends
- “นั่นอะไร” for Snack Jack Ring / Snack by Choojai and Friends
Not-for-Profit/Charity/Government
- “Brain Can’t Keep Up” for Thai Health Promotion Foundation by VML Group Thailand
- “Organ Hug” for Let Them See Love by VML Group Thailand
Other Film
Viral
- “Cute Press x Salmon House เจนใหม่ใกล้ฉัน” for Cute Press by Salmon House
- “Gambol Dare to Step” for Gambol by YDM Thailand
Other Screens & Events
- “Salute the Detail: Mad Lover” for Club 21 Thailand by BBDO Bangkok
Micro-Film
- “It Must Be Sting” for Sting Energy Drink by Leo Thailand
Challenger Brand
- “Daughter” for MedPark Hospital by Ogilvy Bangkok
- “Grandma” for MedPark Hospital by Ogilvy Bangkok
- “Girlfriend” for MedPark Hospital by Ogilvy Bangkok
- “The Moment of Choose” for Shield Insurance by VML Group Thailand
- “Salute the Detail: Liar” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: Mad Lover” for Club 21 Thailand by BBDO Bangkok
- “Salute the Detail: No Manner” for Club 21 Thailand by BBDO Bangkok
- “Gambol Dare to Step” for Gambol by YDM Thailand
Social Behaviour & Cultural Insight
- “Human Ride” for Grab by Choojai and Friends
- “Bad Sign” for Shield Insurance by VML Group Thailand
- “Cute Press x Salmon House เจนใหม่ใกล้ฉัน” for Cute Press by Salmon House
Humour Ad
- “เห็นโอ๊ตไหม” for Snack Jack Ring / Snack by Choojai and Friends
Good
Good for People
Health & Well-Being
- “Grab the Missing” for Grab/Delivery by YDM Thailand
- “Flooded Room” for IKEA by VML Group Thailand
- “Beauty Inside Out” for L’Oreal Groupe by McCann Worldgroup
- “Praykinson” for Health Service by Dentsu Creative Thailand
Education
- “Buscape” for Thanachart Insurance by YDM Thailand
- “The KFC School” for KFC Foundation by B&B
Equality
- “Human Ride l ฅนขับแกร็บ” for Grab by Choojai and Friends
Good for Planet
Sustainability
- “The Good Passenger” for Longlay Local Tour by Flash Bomber
Climate Action
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
- “The Good Passenger” for Longlay Local Tour by Flash Bomber
Media
Sectors
Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “Khao Mun Gai Association” for KFC Thailand by WOLF BKK
Media / Entertainment
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
Consumer Services / Business To Business
- “Grab The Missing” for Grab/Delivery by YDM Thailand
- “Sick Leave Stalls” for Krungthai-AXA Life by Publicis Thailand
- “The Longest Conditions Billboard” for Allianz Ayudhya Assurance/Insurance by Choojai And Friends
Corporate Purpose & Social Responsibility / Corporate Image
- “The Air Pollution Jersey” for Lamphun Warriors F.C. And Northern Thailand Breathe Council by Flash Bomber
- “The Good Passenger” for Longlay Local Tour by Flash Bomber
- “Flooded Room” for IKEA by VML Group Thailand
Channels
Use Of Outdoor
- “MK Mongkol Sign” for MK Restaurant by Sour Bangkok
- “The Longest Conditions Billboard” for Allianz Ayudhya Assurance/Insurance by Choojai And Friends
Use Of Events / Stunts
- “Koom – Yok – Raan” For Kfc By Publicis Thailand / Brilliant & Million
- “Bangkok Jumps” For Netflix By Jongluckdee
- “Rain Coupons” For Lotus’s By Vml Group Thailand
- “The Financial Dreams” For Cimb Thai App By Flash Bomber
Use Of Ambient Media: Large Scale
- “Young-Hee Freezes Bangkok” For Netflix By Jongluckdee
Use Of Ambient Media: Small Scale
- “The Tape Trailer” For Netflix By Jongluckdee
Use Of Mobile Platform
- “Grab The Missing” For Grab/Delivery By Ydm Thailand
Use Of Social
- “The Unfluencer” For KFC By Publicis Thailand / Bananas / Brilliant & Million
Use Of Data
- “ประกันทรัพย์พอร์ตทุกวัย” For Fwd And Scb By Masket Communications Company Limited
Use Of Media Strategy
- “ประกันทรัพย์พอร์ตทุกวัย” For Fwd And Scb By Masket Communications Company Limited
Innovative Use Of Media
- “Rain Coupons” For Lotus’s By Vml Group Thailand
Innovative Use Of Influencer
- “The Unfluencer” For KFC By Publicis Thailand / Bananas / Brilliant & Million
- “Second Chance” For Women And Men Progressive Foundation By BBDO Bangkok
Non-Branded Entertainment
Non-Branded Content
Fiction/Non Fiction Film Or Series: Up To 30 Mins “New”
- “I’m OK // Not OK : Bringing Back Two Long-Lost Friends To Bring Back Millions Of Fans” for BOYDPOD x BILLKIN by BBDO Bangkok
Non-Branded Content for Music
Excellence In Music “New”
- “I’m OK // Not OK” for BOYDPOD by The Flying Tomato Music Co., Ltd.
Excellence In Music Video “New”
- “I’m OK // Not OK” for BOYDPOD x BILLKIN by BBDO Bangkok
- “ความทรงจาที่ไม่อยากจา” for GETSUNOVA by GMM MUSIC
- “No Light” for PAPER PLANES by GMM MUSIC
Entertainment-Led Experience
Live Experience “New”
- “Cocktail, Yours Ever, Lifetime Exhibition” for COCKTAIL by GMM MUSIC
- “Phra Talks” for หอจดหมายเหตุพุทธทาสอินทปัญโญ (สวนโมกข์กรุงเทพ), กองทุนธรรมะนอกกรอบ by Choojai and Friends / Glow Story
Community
Fan Engagement/Community Building “New”
- “I’m OK // Not OK” for BOYDPOD x BILLKIN by BBDO Bangkok
Influencer & Co-Creation “New”
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
Others
Use Of Humour “New”
- “กุญแจรถอยู่ในบ้าน กุญแจบ้านอยู่ในรถ” for PORMORLOR by Glow Story
Diversity & Inclusion “New”
- “Fat Dance” for With Artist Song Ravinan by Lemonzest Co., Ltd.
Out of Home
Media/Entertainment
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
Consumer Services/Business To Business
- “The Longest Conditions Billboard” for Allianz Ayudhya Assurance/Insurance by Choojai and Friends
Corporate Purpose & Social Responsibility/Corporate Image
- “The Longest Conditions Billboard” for Allianz Ayudhya Assurance/Insurance by Choojai and Friends
- “Kitchen” for IKEA by VML Group Thailand
- “Living Room” for IKEA by VML Group Thailand
- “Bedroom” for IKEA by VML Group Thailand
Not-For-Profit/Charity/Government
- “House” for Thai Health Promotion Foundation by Dentsu Creative Thailand
- “Tuition Fee” for Thai Health Promotion Foundation by Dentsu Creative Thailand
Ambient & Experiential
Displays
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “Rain Coupons” for Lotus’s by VML Group Thailand
- “MK Mongkol Sign” for MK Restaurant by Sour Bangkok
- “The Sorry Chicken” for Knorr by Youngster BKK
Interactive/Dynamic Digital Screens
- “Sangsom หายไปไหน” for Sangsom by Sour Bangkok
Special Build
- “Sangsom Pixel Bar” for Sangsom by Sour Bangkok
- “Bangkok Jumps” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
Promotional Items & Printed Media
- “Relief Shit Shield Insurance” for Shield Insurance by VML Group Thailand
- “Khao Mun Guide” for KFC Thailand by Wolf BKK
Design For Promotional Items
- “MK Longevity Noodles” for MK Restaurant by Sour Bangkok
- “What The Fruit” for Smirnoff by Youngster BKK
- “The Sorry Chicken” for Knorr by Youngster BKK
Live Advertising & Events
- “Sangsom Moonlab” for Sangsom by Sour Bangkok
- “Sangsom Pixel Bar” for Sangsom by Sour Bangkok
- “Bangkok Jumps” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
- “The Unlucky Numbers Shop” for Whoscall by Dentsu Creative Thailand
Interactive Experiences
- “Save Speeding Loss” for Toyota Road Safety by Dentsu Creative Thailand
Immersive Experiences
- “Sangsom Moonlab” for SANGSOM by Sour Bangkok
Diversity & Inclusivity
Diversity & Inclusivity for Out of Home
- “Durex Allgasm” for DUREX by Sour Bangkok
Print & Publishing
Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “Long Live the Taste” for KFC by Publicis Thailand / Bananas
- “Khao Mun Guide” for KFC Thailand by Wolf BKK
Consumer Services / Business to Business
- “Whoscall Scammer Pages” for Whoscall by VML Group Thailand
Corporate Purpose & Social Responsibility / Corporate Image
- “Doctor” for Honda Road Safety by Dentsu Creative Thailand / Dentsu One Bangkok
- “Pilot” for Honda Road Safety by Dentsu Creative Thailand / Dentsu One Bangkok
- “Chef” for Honda Road Safety by Dentsu Creative Thailand / Dentsu One Bangkok
Public Relations Plan
Sectors
Healthcare
- “Durex Allgasm” for Durex by Sour Bangkok
Travel, Leisure, Retail, Restaurants & Fast Food Chains
- “MK Mongkol IMC” for MK Restaurant by Sour Bangkok
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “Khao Mun Gai Association” for KFC Thailand by Wolf BKK
Media / Entertainment
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
Corporate Purpose & Social Responsibility / Corporate Image
- “Grab The Missing” for Grab/Delivery by YDM Thailand
- “Flooded Room” for IKEA by VML Group Thailand
- “Whoscall Scammer Pages” for Whoscall by VML Group Thailand
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
Not-for-Profit / Charity / Government
- “The KFC School” for KFC Foundation by B&B
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
Social Engagement & Influencer Marketing
Community Management
- “Grab The Missing” for Grab/Delivery by YDM Thailand
Real-Time Response
- “Flooded Room” for IKEA by VML Group Thailand
Content Creation & Production
- “Whoscall Scammer Pages” for Whoscall by VML Group Thailand
Innovative Use of Influencers/Creators
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
Insights & Measurement
Research, Data & Analytics
- “MK Never Ending Thank You” for MK Restaurant by Sour Bangkok
PR Effectiveness
- “MK Mongkol IMC” for MK Restaurant by Sour Bangkok
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “This Is Not KFC” for KFC Thailand by Wolf BKK
PR Techniques
Use of Events & Stunts
- “Bangkok Jumps” for Netflix by Jongluckdee
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
Launch/Relaunch
- “MK Never Ending Thank You” for MK Restaurant by Sour Bangkok
- “Young-Hee Freezes Bangkok” for Netflix by Jongluckdee
- “Dalah’s Spoiler Billboard” for Netflix by VML Group Thailand
- “Scotch Pukers Proof” for Scotch Smartz by VML Group Thailand
Brand Voice & Strategic Storytelling
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “The Air Pollution Jersey” for Lamphun Warriors F.C. and Northern Thailand Breathe Council by Flash Bomber
Use of Technology
- “Second Chance” for Women and Men Progressive Foundation by BBDO Bangkok
Radio & Audio
Sectors
Product & Service – Best Use of Radio & Audio
- “สังฆคายาริ” for Kayari by Far East Fame Line DDB
Best Use of Radio & Audio
Music
- “กุญแจรถอยู่ในบ้าน กุญแจบ้านอยู่ในรถ” for Pormorlor by Glow Story
Sound Design & Jingle
- “DMalt Lo-Fi for Boost” for DMalt by VML Group Thailand
Script Writing
- “สุราเป็นเหตุ” for เมรัยไทยแลนด์ by Thairath Creative / Trend VG3 Co., Ltd.
Tech-Led Use of Audio
- “Praykinson” for Health Service by Dentsu Creative Thailand
30 Young Judge
- “GQ Pro Med Scrubs” for GQ Apparel by Accenture Song (Thailand) Co., Ltd.
- “MK Longevity Noodles” for MK Restaurant by Sour Bangkok
- “Salute the Detail” for Club 21 Thailand by BBDO Bangkok
- “Relief Shit Shield Insurance” for Shield Insurance by VML Group Thailand
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “The Tape Trailer” for Netflix by Jongluckdee
- “Buscape” for Thanachart Insurance by YDM Thailand
- “Praykinson” for Health Service by Dentsu Creative Thailand
- “Hashi Nose Eww Land” for Hashi by Adapter Digital Group
- “Flooded Room” for IKEA by VML Group Thailand
- “เห็นโอ๊ตไหม” for Snack Jack Ring / Snack by Choojai and Friends
- “Crocodile” for Krungsri First Choice by Leo Thailand
- “Phra Talks” for หอจดหมายเหตุพุทธทาสอินทปัญโญ (สวนโมกข์กรุงเทพ), กองทุนธรรมะนอกกรอบ by Choojai and Friends / Glow Story
- “I’m OK // Not OK” for BOYDPOD x Billkin by BBDO Bangkok
- “The Longest Conditions Billboard” for Allianz Ayudhya Assurance/Insurance by Choojai and Friends
- “Bangkok Jumps” for Netflix by Jongluckdee
Best of Humanity
- “Relief Shit Shield Insurance” for Shield Insurance by VML Group Thailand
- “This Is Not KFC” for KFC Thailand by Wolf BKK
- “The Tape Trailer” for Netflix by Jongluckdee
- “Buscape” for Thanachart Insurance by YDM Thailand
- “Praykinson” for Health Service by Dentsu Creative Thailand
- “Sauce Redemption” for KFC by Publicis Thailand
- “Flooded Room” for IKEA by VML Group Thailand
- “Gambol Dare to Step” for Gambol by YDM Thailand
- “เห็นโอ๊ตไหม” for Snack Jack Ring / Snack by Choojai and Friends
- “Phra Talks” for หอจดหมายเหตุพุทธทาสอินทปัญโญ (สวนโมกข์กรุงเทพ), กองทุนธรรมะนอกกรอบ by Choojai and Friends / Glow Story
ADLEGEND
- “Salute the Detail” for Club 21 Thailand by BBDO Bangkok
- “Buscape” for Thanachart Insurance by YDM Thailand
- “Flooded Room” for IKEA by VML Group Thailand
- “Stop Drink, Stack the Dream” for Thai Health Promotion Foundation by Dentsu Creative Thailand / Dentsu One Bangkok
- “เห็นโอ๊ตไหม” for Snack Jack Ring / Snack by Choojai and Friends
- “Grandma” for MedPark Hospital by Ogilvy Bangkok / Factory01
- “Daughter” for MedPark Hospital by Ogilvy Bangkok / Factory01
- “I’m OK // Not OK” for BOYDPOD x Billkin by BBDO Bangkok
- “Bangkok Jumps” for Netflix by Jongluckdee
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