INDIA – In its India debut, DKT India has introduced Fiesta Condoms, a premium international condom brand from DKT International Inc., USA, enjoyed in over 20 countries worldwide. The launch is marked by a daring new World AIDS Day campaign created with AI by Tonic Worldwide, following the agency’s recent integrated digital mandate win for the brand.
The film pushes boundaries by challenging conventional narratives around safety, pleasure, and preparedness. It opens like a high-octane sports commercial—intense visuals, performance-led language, and athletes gearing up for the ultimate test. Each frame amplifies the idea of going harder, faster, stronger, and longer. Just as adrenaline peaks, the film delivers a dramatic twist: “THIS IS NOT AN AD FOR SPORT.”
Built on the insight that safety heightens excitement rather than diminishing it, the film draws a parallel between athletic performance gear and intimate protection. By reframing safety as a confidence booster, the campaign asserts that protection isn’t a buzzkill—it’s the very foundation of freedom, control, and real pleasure.
Fiesta’s entry into India brings global credibility backed by DKT’s 33-year legacy in youth-focused sexual wellness. Designed for Gen Z and Millennials, Fiesta introduces a colourful product range, including smoother-feel variants, popular flavours, and contoured, multi-texture designs tailored for enhanced comfort and a personalised fit. Positioned as a premium offering, Fiesta aims to empower young adults to “Unwrap the Fun” confidently.
Jacques-Antoine Martin, Executive Director & Country Head DKT India Fiesta, noted “DKT India has been part of the DKT family for 33 years and Fiesta is enjoyed in 20+ countries, and I am excited to introduce it to India for young consumers who confidently carry condoms and unwrap the fun.”
Sudish Balan, Co-founder & Chief Creative Officer, Tonic Worldwide, added “With Fiesta, we wanted to make a simple point: safety should never feel like a warning sign, it should feel like freedom. The energy, the buildup, the tension of a sports film… it’s all there to show that preparation isn’t a mood killer. It’s what gives you control, confidence, and the space to truly enjoy the moment. That’s the narrative we’re putting forward this World AIDS Day.” Fiesta launches bold new World …
With a film that champions confidence and a product range designed for modern youth, Fiesta aims to shift the conversation around sexual health—making it modern, relatable, responsible, and ultimately, fun.
