Starting July 21, Burger King France is launching Boomer King: the first menu created especially for boomers, inspired by the iconic ’80s and ’90s. A nostalgic trip for everyone who grew up watching Charmed, Beverly Hills, 90210, Saved by the Bell, and Knight Rider.
Fast-food chains have always rolled out the red carpet for kids. Boomers, on the other hand, have been waiting for a menu of their own. Burger King is giving them the recognition they deserve by celebrating the cult TV shows that defined their youth.
Every Boomer King Menu comes with a collectible goodie: a Saved by the Bell pair of socks, a Knight Rider T-shirt, a Charmed mug, or a Beverly Hills, 90210 branded glass. Burger King is also bringing back Canada Dry and introducing a Galak King Fusion to the menu.
To bring the campaign to life, Burger King didn’t reinvent the wheel—it paid tribute to an era. Think “3615 code nostalgia.” The hero film parodies the iconic TV show openings of the time, recreating the same cheesy music, the same visual style, and the same direction. And, just like the audience who grew up with them, the cast has aged too.
The campaign, created by Buzzman, has been on air since July 21 across TV and BVOD/VOL, with 10″, 20″, and 30″ formats.
CREDITS
Burger King France
Managing Director: Alexandre Simon
Marketing Director: Grégoire Champetier
Product Manager: Marion Pourché
Youth Marketing, Innovation & Media Project Manager: Sofia Laraki
Assistant Youth Marketing, Innovation & Media Project Manager: Lucie Lucas
Buzzman
Chairman & Executive Creative Director: Georges Mohammed-Chérif
CEO: Julien Levilain
Managing Director in Charge of Strategies: Clément Scherrer
Creative Directors: Tristan Daltroff & Louis Audard
Art Directors: Sarah Narboux, Manon Lecan & Gregory Fromaget
Associate Director: Loïc Coelho
Account Director: Fany Maupou
Account Manager: Romane Bourdier
Account Executive: Julie Harnois
Deputy Managing Director in Charge of Social Media: Pierre Guengant
Social Media Consultants: Elisabeth Royo & Anaelle Cochet
Assistant Social Media Consultant: Eliott Disle
Head of PR & Communication: Paul Renaudineau
PR & Communication Manager: Marie Smid
Head of Production: Vanessa Barbel
TV Producers: Ayman Jaroudi & Elodie Aubry
Print Producers: Chiara Prol & Romain Chassaing
Head of Motion: Théo Berdrin
Film Production: Boner&Boner
Director: Samouraïs
Director of Photography (DOP): Kevin Atkinson
Producer: Edouard Bonnet
Line Producer: Flore Pierens
Post-Production: Blackship
Post-Producer: Clément Lesaicherre
Editor: Adriana Legay
Colorist: Ghislain Rio
Sound Production: Schmooze
Music: Samouraïs
