As advertising budgets continue shifting from traditional channels to digital, the need for credible market benchmarks and greater visibility into competitors’ media activity has become increasingly important. In the Philippines, Fifty5Blue is addressing this challenge through its partnership with BIScience’s AdClarity, strengthening its ability to deliver digital advertising intelligence, campaign evaluation, and actionable insights to advertisers and agencies.
Bridging the digital advertising visibility gap
Fifty5Blue, formerly Kantar Media, delivers media measurement and intelligence services across the Philippines, helping clients turn cross-media activity into clear benchmarks and actionable insights. As a global data, insights, and consulting company, it combines human understanding with advanced technologies to help organizations grow across media, brand, customer experience, and commerce.
However, as advertising investments moved from traditional channels to digital platforms, stakeholders in the Philippines faced a growing visibility gap. Clients needed credible benchmarks for digital advertising spend, impressions, and audience profiles, alongside a third-party view of activity across competitors, categories, publishers, and geographies.
Before partnering with BIScience through AdClarity, digital intelligence was a gap in Fifty5Blue Philippines’ portfolio. The team relied on survey-based inputs from willing participants for market benchmarking, a process that was often less accurate and too infrequent to support consistent reporting.
The challenge extended to aligning global taxonomies with local market definitions, reconciling outputs with reported client figures, and delivering recurring reports within tight timelines. These demands placed additional pressure on a lean team supporting multiple services.
AdClarity enables faster analysis and deeper reporting
After evaluating internal and external alternatives, including the possibility of building an in-house system and exploring other vendors, Fifty5Blue Philippines adopted AdClarity to strengthen its digital reporting capabilities.
Powered by a global opt-in panel of 35 million users, AdClarity is built to provide digital advertising intelligence across mobile apps, websites, and key platforms. Its AI-powered automation and classification capabilities accelerate analysis and support repeatable reporting, reducing manual work and allowing teams to deliver client-ready insights at scale.
“With AdClarity, we can provide a credible third-party view of digital advertising in the Philippines, with the depth, speed, and automation we need to deliver client-ready benchmarks at scale,” said Jay Bautista, Managing Director of Fifty5Blue Philippines.
The platform has strengthened the company’s ability to deliver cross-media insights, giving clients a clearer benchmark for digital investment. It has also improved internal efficiency, enabling more consistent reporting to support business planning and resource allocation.
Turning benchmarks into better media decisions
The partnership has enabled two main use cases: campaign evaluation and benchmark reporting across apps, websites, publishers, advertisers, audiences, and categories; and ad placement optimization through comparisons of impressions and spending to identify inefficiencies and blind spots.
For advertisers, these insights provide a clearer picture of how digital investments are distributed across platforms. By highlighting gaps between impressions and spending across specific apps and websites, the data helps clients refine placements, reallocate budgets, and make more informed decisions about their media mix.
The benchmarks also help validate channel strategies, including shifts toward social platforms where impressions and spending are concentrated in the local market.
Beyond improving its internal reporting capabilities, Fifty5Blue Philippines has expanded its offering into a resellable benchmark and campaign evaluation service for agencies and advertisers, supported by repeatable reporting.
“Working with AdClarity helps us move from questions to answers faster. It gives our clients benchmarks they trust and insights they can act on immediately,” said Danielle Althead Mendoza, Senior Client Service Manager of Fifty5Blue Philippines.
About BIScience
BIScience is a global leader in AI-powered cross-media and behavioral data intelligence, serving 2,400 brands, including hundreds of Fortune 500 companies, research firms, agencies, retailers, publishers, and investors worldwide.
With a human panel of 35 million opt-in users, BIScience delivers precise, scalable insights that help organizations uncover opportunities, benchmark performance, and optimize strategy. The company operates across offices in New York and Tel Aviv.
Its main products include AdClarity for digital advertising intelligence, Consumer Behaviors for audience insights, and Purchase Data for transaction analysis.
For more information, visit www.biscience.com.
