The Philippine Marketing Association is the award-giving body behind the Agora Awards. Launched 25 years after the PMA was founded in 1954, the Agora Awards Program honors outstanding contributions to Philippine marketing.
Among the awardees are Sari Yap, founder and president & CEO of Mega Publishing Group. Yap was awarded for Entrepreneurship for Mega, the country’s pioneer publishing company known for quality glossy magazines.
Ma. Fatima De Vera-Francisco, general manager-Global Baby Care Innovation of Procter & Gamble, garnered the award for Overseas Marketing Excellence. Francisco holds the distinction of being the first female Sales Manager of Procter & Gamble Philippines.
For Advocacy Marketing, the Agora was given to Gina L. Lopez, managing director of ABS-CBN Foundation, Inc. Sineskwela, Math-inik, Epol Apol and Bayani are but some of Lopez’s projects, which, in a short period have garnered numerous merits from the Asian TV Awards, the New York Festival and Prix Jeunesse International, to name a few.
The Agora Awardee for Marketing Management is Ma. Belen M. Fernando, vice-president for marketing of Alaska Milk Corporation. The “Batang Alaska” Campaign of Alaska Powdered Filled Milk (APFM), credited to Fernando, won the Bronze Award for Best Established Product Brand Campaign Category at the Tambuli Awards 2009 last July.
Sun Cellular is Marketing Company of the Year, with the award going to Charles Lim, CEO. Sun Cellular partners with world-class business to provide a huge portion of the country’s messaging demands
The complete list of the 2009 Agora Awardees below:
Agora Awardee for Entrepreneurship – Small Scale
Ms. Teresita L. Ngan Tian – President – Lots’A Pizza Franchise, Inc.
Agora Awardee for Entreprenuership – Medium Scale
Ms. Sari Yap – Founder, President & CEO- Mega Publishing Group
Agora Awardee for Entreprenuership – Large Scale
Mr. Edgar J. Sia II Chairman/CEO- Mang Inasal Philippines, Inc.
Agora Awardee for Export Marketing
Mr. Jonathan Y. Dee – President & CEO-Alliance Tuna International, Inc.
Agora Awardee for Overseas Marketing Excellence
Ms. Ma. Fatima De Vera – Francisco-General Manager-Global Baby Care Innovation Procter & Gamble
Agora Awardee for Advocacy Marketing
Gina L. Lopez – Managing Director – ABS-CBN Foundation, Inc.
Agora Awardee for Marketing Management
Ms. Ma. Belen M. Fernando- Vice President (Marketing) – Alaska Milk Corporation
Agora Awardee for Marketing Company of the Year
Mr. Charles Lim – Chief Executive Officer – Digitel Mobile Philippines, Inc. – SUN CELLULAR
