Cinnabon, home of the world-famous cinnamon roll, is extending its iconic flavor into a new category through a licensed collaboration with The Collagen Co., a leader in beauty nutrition. The partnership introduces a cinnamon roll-inspired collagen meal replacement shake.
The mouth-wateringly delicious collaboration brokered by Asembl for Cinnabon sees The Collagen Co. reimagine the nostalgic, indulgent treat into something smarter, more functional, and seriously satisfying.
Now available exclusively from www.thecollagen.co, the Cinnabon Cinnamon Roll Glow Shake is a beauty-led, results-driven formula that delivers all the comfort you love, with benefits designed to support your goals.
Inspired by the unmistakable experience of walking past a Cinnabon bakery, the limited-edition flavor captures the brand’s signature profile — warm cinnamon spice, sweet baked dough, and rich cream cheese-style icing notes. The result is a smooth, creamy shake that delivers the essence of a freshly baked cinnamon roll in every sip.
The collaboration reflects growing consumer interest in products that combine great taste with functional benefits, offering a more enjoyable approach to everyday nutrition. By bridging flavor and function, The Collagen Co. is redefining what it means to nourish your body while still embracing your cravings.
A Cinnabon spokesperson said, “Cinnabon is known for delivering one-of-a-kind flavor experiences, and this collaboration with The Collagen Co. allows us to bring that iconic taste to new categories and occasions. A great example of how we can meet evolving consumer needs, while staying true to what makes Cinnabon so special.”
The Collagen Co.’s In-House Dietitian and Nutritionist Millie Padula said, “One of the biggest misconceptions in weight management is that cravings need to be controlled or eliminated. In reality, suppressing the desire for sweet, comforting foods often backfires and leads to cycles of restriction and overindulgence. The Cinnabon Cinnamon Roll Glow Shake was created to honor those cravings — delivering a nostalgic, indulgent flavor profile within a nutritionally balanced format. It’s a more sustainable approach that emphasises satisfaction over deprivation; while still helping you achieve your goals.”
Asembl Managing Director Justin Watson said, “We are thrilled to be partnering Cinnabon with The Collagen Co. for this unmistakably delicious beauty nutrition experience. Capturing Cinnabon’s ‘just-out-of-the-oven’ flavor, the Cinnabon Cinnamon Roll Glow Shake is weight loss, beauty support and fast results in your favorite world-famous cinnamon scroll flavor. Because who says you can’t have both?”
The Cinnabon Cinnamon Roll Glow Shake is now available exclusively from www.thecollagen.co for RRP $79 AU.
