As announced during recent the Strategy Update, WPP is creating a lean regional leadership team to develop the WPP Creative operating model. This model will support our creative, design, and PR agencies, including VML, Ogilvy, Burson, AKQA, Landor, Design Bridge & Partners, and others.
In India, Hephzibah Pathak has been appointed CEO of WPP Creative, representing all the iconic agencies under the WPP Creative umbrella. She will work collaboratively with the agency brand CEOs to enhance integration, expand capabilities, and ensure seamless client access to our full talent pool. Our iconic agency brands continue to be a key part of the ecosystem, and the focus remains on client benefit and integrated creative excellence.”
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